IT IS BORING AND ACTUALLY NOT VERY HELPFUL, I WOULD NOT RECOMMEND IT UNLESS YOU HAV A LOT OF CREDITS TO SPEND.
First, why I bought the book – the author did a great job of promoting his book by using a word which is the most popular in modern business world. Leaders of all levels everywhere around the world know this word – LEAN. But everybody got used to “Lean execution”, so my first reaction when I saw the title was – “wow, have I missed something, are there new scientific methods from Stanford I’m not aware of?” So, I bought it with high expectations of something new and then… Then there was complete disappointment. The author introduce new concept with new name selling it as a breakthrough in the science of management, but when you complete a chapter you ask yourself, so what’s new there, why old practices are called differently from what I used to. First, “Minimum Viable Product” – the concept of early introduction of a product for testing a concept is not new, it’s applicable for products with short development cycle only and very specific for few industries. So, where is breakthrough? Bigger disappointment was “Innovative Accounting” – yeah, you see another popular label – “Innovation”. But when I finished I tried to recount what was it and again – second-hand is sold as high fashion. The author keeps saying – “old accounting methods are not applicable for startups because of uncertain environment” – yes, true – but then goes narrative description of what’s been in business books for decades. And last – “Build-Measure-Learn”! What was a purpose of renaming “Plan-Do-Check-Act”?
So, in overall – it was waste of time, with only exception – now I know that I should ignore everything containing “The Lean Startup”, “Minimum Viable Product” and “Innovative Accounting”. And also – would you trust somebody whose only experience is mediocre social network startup with unclear business model? After Facebook IPO?
Sure the narration was fine.
I was disappointed. This book seems to focus primarily on technology start ups. I was looking for a book that gave advice more for retail stores and restaurants. This is not the book for that.
I would try another book by Ries
The book is very hard to listen to and is probably better to have a hard copy in hand
Photographer at large
The MVP is a great concept...very well thought out and to the point.
The 2 Second LEAN is more direct and focused in my opinion...
Great book on LEAN start ups...if you are starting from scratch this is the book to read right after you read 2 Second Lean by Paul Akers. This is my second favorite LEAN book. Good job Eric.
I have already. There are many time when people come up to me and say I have an idea for a business. Knowing it take more than an idea for a business to be a success I alway tell them to read this book. This way when they see their idea may not work out the way the want they know how to pivot to be successful.
Traction, it relates to understanding and marketing your idea.
It gave great insights to the way of starting and managing a startup.
Very much so.
Entrepreneurship drives my passion - with hundreds of miles to travel each week I love listening to others that have made it happen!
I do not have time to read printed books because I travel by vehicle extensively so I cannot say whether the Audio Book is better than the Print Edition. But I can guarantee you that the printed book cannot express the passion that you get from the author's narration with this business book.
To be honest, I have listened to scores of business books in the last 5 years. Not one of those books compare to this book. I remember reading one review on this book that told me not to waste my time. Let me put it this way. That guy was full of crap clean up past his ears. All I can say is that I am sure glad that I did not listen to him. So if you read that review, do yourself a favor and ignore it too.
Chapters 7 to 9. I have listened to them multiple times.
Yes, when I got to Chapter 7 I had an Ah-ha moment in my life. Back in 1999 I produced a very successful start up website. At our one year anniversary we basically turn off the lights and shelved the idea. This book told me where we went wrong and how to possibly make it work. Plus, it has directed me to look at how I have been putting together a new start up. When I heard the words MVP - Minimum Viable Product is when I had that Ah-ha moment.
If you listen to this book and you don't get exited about what you hear, then maybe you should think about just finding a nice career and working for a living for the rest of your life.
If you have the guts to lay the ground work for a startup then you need to use this book for your blueprint!!!
This book is valuable even if you are not starting a new company.The principals of developing minimally viable ideas and sending them out in a series of rolling experiments is a fantastic model for trying new things and avoiding analysis paralysis that keeps many of us on the fence dreaming and plotting but never seeing our best ideas happen
Yeah, i tried e version and it was hard to keep my attention
the narrator's story, he had a lot of useful experience
he has lived the model he espouses
the story of the company that utilized the one on one service to develop their minimal viable product MVP