The book held my interest the entire time. It was very relevant to marketing principles and business practices. A wealth of knowledge and insights were games.
Don't be fooled by the seemingly 'soft' title :) , this is super-serious core business customer relationship practices predicted before it's time. If you understand that the majority of this book predictions & best practice exist now, but don't have the amazing experience and depth of knowledge as Gary Vaynerchuk to process the immense data and progress of massively complex industry that moves superfast to form the thesis and put it in a book .. way before it's time!.. and you can't remember that it was radical! and the radical still continues to become the norm, the same thesis but the subtle driving complexies are pin pointed.
That's why this book is essential if you are a true believer in best practice and business progress for now and want to understand how to see opportunities clearer in future!.
Gary Vaynerchuk establishes a base for unprecedented ability to call the market and what the market wants. The follow up book hammer the fact home time and time again! Especially the recent #askgaryvee book which is trilogy [Audio (Variation), YouTube(Variation) & Hardback] of pure business Q&A at the highest level!Great book, tonnes of gems of knowledge so pay attention or just rewind until it clicks! :)
Thanks again for the great work on this audiobook been listening to it for the third time around
Barely in chapter 4 and already understand how valuable this book is. Wishing Gary's Right Hook book was available on audible. The way Gary reads has an impact on how I receive the information. Listening to the passion behind his expressions are powerful.
This book has changed my life. It's so easy when Gary lays it out, I feel like I should have been doing this stuff my whole life. When I think back, every mentor I've loved has used these principles before Gary gave me a blueprint for it.
I gave 4 starts because at the end of the book Gary states that this book will "self destruct" in 2015.
Seeing that it is now 2016 I feel a little nipped that it doesn't say that on the cover.
None the less the book gives great insights of how yo use social medias and strategies you will be able to apply on future platforms as well as ones today.