Thoroughly enjoyed it. If you don't know anything about marketing, this book is for you. If you do know something about marketing, it is worth listening to simply for the entertainment value of having the book narrated by its high energy author. Best part of the listen was the many times Gary Vaynerchuk would go "off script" to bring currency to the aged words on paper.
Hyper, exhausting, boring.
Anxiety and boredom
If your business still needs a Facebook presence then consider it, else skip.
It was very interesting and educating. The best of it kind on this subject.
The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.
Going Off Script
"Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.
Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.
It would have been if I wrote the previous sentences like this:
Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.
Not extreme, but it had me tally the list of people who need to read it.
All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.
This book was incredible. A friend of mine who is an entrepreneur shares this with me and I burned through it in one day.
Social is needed, but more than that we have to change our corporate structure for both customers and employees. I've worked in the corporate world for a publicly traded Internet Marketing Agency as it transitioned to a new executive team and changed models completely. The new management needed this book.
I love the lessons the author shares and all of his points resonate with me as I look at the world from an entrepreneurial perspective. I am very grateful to have read this book and will recommend it to others.
He brings e-commerce to life for me by sharing how to bring a human element to succeeding in an electronic age. I will utilize this book tremendously & re listen for notes.
Shane Thompson, photographer
It may be a couple years old, and a few things are a bit dated (stats, etc..,), but this book is chuck full of crazy useful information. A must read if you are currently, or intend to, marked through social media.