It was very interesting and educating. The best of it kind on this subject.
The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.
Going Off Script
"Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.
Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.
It would have been if I wrote the previous sentences like this:
Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.
Not extreme, but it had me tally the list of people who need to read it.
All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.
Book nerd for life!
Yes only because you truly hear the author's enthusiasm. I think hearing his voice made me like the book even more. It also helped that he would go "off script" sometimes.
I loved when he analyzed the Old Spice social media campaign and where they succeeded and where they dropped the ball. I thought I was the only one who noticed.
Enthusiastic, unabridged yet had some extra add-ins every now & then.
I chuckled a few times, but no "extreme" reaction.
Really solid book with great case studies.
Gary goes off script to give great insight and shares his passion for having passion for the people he works with and the businesses he's associated with.
Gary certainly earned the right to say "I told you so". Everything he said about the power of social media came to pass and then some. The book also had great insight that is applicable today. Gary's performance is energetic and entertaining as usual. His "off script" moments provide a little extra value encase you've already read the print book.
Passionate reader. Insightful on how social media fits todays society. It's time to double down at age 50 because social media allows businesses to be put together unlike in previous history.