Hyper, exhausting, boring.
Anxiety and boredom
If your business still needs a Facebook presence then consider it, else skip.
It was very interesting and educating. The best of it kind on this subject.
The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.
Going Off Script
"Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.
Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.
It would have been if I wrote the previous sentences like this:
Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.
Not extreme, but it had me tally the list of people who need to read it.
All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.
Book nerd for life!
Yes only because you truly hear the author's enthusiasm. I think hearing his voice made me like the book even more. It also helped that he would go "off script" sometimes.
I loved when he analyzed the Old Spice social media campaign and where they succeeded and where they dropped the ball. I thought I was the only one who noticed.
Enthusiastic, unabridged yet had some extra add-ins every now & then.
I chuckled a few times, but no "extreme" reaction.
Really solid book with great case studies.
As always Gary provides entertaining and informative content. Very applicable and relevant. I would highly recommend this as a top 5 business book for all entrepreneurs and business people to read.
Mia Myers SmartSeeds
Content could have been summarized in 2 pages (and has been). How To Sell. Author read it aloud for us (and improvised extra stuff!) Nasal screechy voice went on forever. If I want to listen to a used car salesman tell me tricks of the trade, I'll buy a used car. Ack.
His voice was not meant for broadcasting. Bad enough, but he talked too fast and added improvised sidebars. Loves to hear himself talk. I did not.
The cover notes were helpful. And sufficient.
Like Gary's other books, the thank toy economy will answer questions yo didn't even know yo had. it is an every angle look at savvy social media marketing. This was his third book I have listened to in the last 48 hours. His advice and intuition are that good!