This is book somehow managed to not be about baseball, business or anything but patting D-Rays execs on the back, but not really giving a reason why. The author spoke of "arbitrage" and how they tried to do that (trading something for more than it was worth for something for less than it is worth) but failed to give an example of it. The storyline was not coherent, the reader mispronounced names (famous manager Lou Piniella is 3 syllables, not 4...ignore the 2nd "i"). Most of the "business" parts of the book had to do with promotions they ran and not the thinking behind them. This is not a good book and I would not recommend it to anyone.
As others have mentioned, this is more a history of the Tampa Bay Devil Rays/Rays than it is a primer on implementing Wall Street strategies in novel ways. The writing's good, though there are boring stretches (I really didn't need the recaps of some of the games). As a baseball fan, I'm glad I listened to it. If you're not a fan, though, I doubt you will enjoy this.
For the savvy sabermetrician, the gross and egregious pronunciations of far too many player names will drive you insane. Minor prep work in familiarizing the reader with player names would have eased the distraction from the behind-the-scenes tell-all of the Tampa Bay Rays' rise from perennial cellar dwellers to unsuspecting contenders.
Keri's normally outstanding work is tarnished not only by the reading, but some tired and repeated adjectives like "also ran" throughout the latter half of the book. Nonetheless, getting the inside scoop similar to the Pirates' history of using defensive shifts and internal reinventions of already-controlled assets within the organization is interesting enough to warrant the purchase.
Casual readers may well be inclined for a more focused and recalled historical recap of down-but-not-out tales of their own favorites team's conventional successes.
This is a book for baseball fans, primarily, but they chose a narrator who obviously isn't one, and butchers many names well known to fans. He pronounces Piniella "pin-ee-ella". Glavine becomes "glav-eye-n". This lack of attention to detail by the producers of this audiobook is really too bad for the author.
I read nothing that is popular.
After reading Moneyball, I really wanted to read The Extra 2% to try to understand the business side of Major League Baseball and how things work besides trading players and stats. By no means, I'm not a fan of the game, but I have a vast interest on businesses and how they compete with others.
The Rays are no different than an ice cream truck owner, trying to compete with Baskin Robbins and trying to get some of their big brother's business. The truck owner will have to pay for marketing, more trucks, more drivers and more overhead, in hopes to gain more business. This is exactly what is happening with The Rays.
When the team was known as the Devil Rays, they had a miser, cheap, owner, that let the team ans stadium go to garbage. The previous owner had no customer service skills at all, by kicking out their fans just because they brought their own food in the park. Until the ownership changed hands, the Devil Rays was doomed.
The Rays are in a small market and due to the current economical funk, they have yet to get an new stadium and no matter how well the team plays, they can't get over the hump from the big hitters, such as the Yankees.
This is an excellent business book to understand team sports and how they are run, beyond the head coach.
Keri is very knowledgeable about baseball, but has dumbed down the subject a bit too much. He also apparently did not have nearly the access that Billy Beane had given Michael Lewis, and so relies too much upon telling rather than showing or discussions from the relevant characters.
The title is a bit misleading, as it feels like the story he spins is 60% "Tampa Bay can never compete because of baseball's revenue gaps" or "Tampa Bay was a horribly run franchise for years", and only 40% (or less) on how the Rays manage to compete with the Evil Empire and the Sox anyway. He hints at issues between the Red Sox ownership and the Tampa ownership, but, with no access to any of the parties involved, he leaves it unexplored.
Unfortunately for Keri, I think any book of this sort will be compared to Moneyball, and the writer to Lewis. While Keri, undoubtedly, knows more about baseball than Lewis, myself, or 99.9% of all Americans, you wouldn't know it from this book. And Keri, while a better writer than I could ever hope to be (check him out on Grantland), may be better suited to essays and articles. He repeats points, arguments and jokes (3 times referring to different sums of money as "rounding errors" for the Yankees and Red Sox), and leaves the most interesting parts of the Tampa story relatively unexplored.
As for Lloyd James, pleasant voice, okay pacing, but either he knows next to nothing about the subject matter, or he mailed it in.
This was not nearly as electrifying as MoneyBall. I liked the insight on Joe Maddon and many of the Ray's players. MLB looks very bad for the way they handled the expansion team and the way the share revenue. The deal that had the Rays play in St. Petersberg was a mess. It is amazing that the Rays survived, let along won in the AL East.