This is one of the best books I've listened to, especially because it focuses in on the auto industry and addresses many of the best and worst decisions ever made in Detroit.
I can't think of a book to compare this to, it is singular in its insight, focus and sheer honesty on how the big car manufacturers became their own worst enemies.
I really enjoyed the explanation and insight as to why the US has always seemed behind foreign car companies in developing great, small, fuel efficient vehicles. It was great hearing someone else observations on how too many MBAs and Accountants can completely cripple a company's ability to create products that will sell.
I just really enjoyed it as it covered so much history and so many of the famous players in the US auto industry. Very colorful!
Yes, after listening to this book, I so wanted to send copies of it to many of the MBA wielding senior management people that have
I just like the way Bob puts thing, thats why I enjoyed this book so much. Truthful and strait to the point. He knows his stuff, so I think he can tell the story to everyone who thinks Honda and Toyota can do no wrong.
I don't usually write reviews but when I saw the previous two reviews were so negative, I had to chime in because I rather enjoyed the book. While it was a little self-absorbed at times, there were some interesting perspectives about the car business and American Business in general that I thought were well formed. I work in the aerospace industry and I can agree with Mr. Lutz that when the people with the passion for the product & customer are not the same people running the business, then business will soon dry up.