Ok, it's a book written by a businessman, about GM. Sounds about as much fun as reviewing spreadsheets of quarterly earnings, subdivided by sales region... Right?
Actually this book was fascinating. Bob tells us why the biggest car company in the world, that used to create glorious things like the '57 Chevy, declined to the point where in the 90s it was producing the Cavalier and Pontiac Aztek, instead. He offers a very good lesson in common sense, which anyone can apply. Focus on the goal, in the real world. Don't paralyze yourself into mediocrity with statistical navel-gazing.
I couldn't agree more with Bob Lutz on 98% of this book. if you lived through the seventies and eighties I remember those cars you will be finding yourself shaking your head in agreement almost constantly.
This book provides an excellent insight into the world of GM in the pre-bailout years. Sprinkled about with cantankerous-old-man-isms and shots from the hip at the media, big pharma, climate change, and unions, there were a lot of extra opinions to be found! rather than hurt the book, they added a layer of charm. Even the opinions which go against my own. I bought it in hard cover for easy reference, and I know several people for whom it would make a great gift!
This is one of the best books I've listened to, especially because it focuses in on the auto industry and addresses many of the best and worst decisions ever made in Detroit.
I can't think of a book to compare this to, it is singular in its insight, focus and sheer honesty on how the big car manufacturers became their own worst enemies.
I really enjoyed the explanation and insight as to why the US has always seemed behind foreign car companies in developing great, small, fuel efficient vehicles. It was great hearing someone else observations on how too many MBAs and Accountants can completely cripple a company's ability to create products that will sell.
I just really enjoyed it as it covered so much history and so many of the famous players in the US auto industry. Very colorful!
Yes, after listening to this book, I so wanted to send copies of it to many of the MBA wielding senior management people that have
It was interesting to learn about how the car business works and get a peek behind closed doors at GM. I didn't really like how he said the failure was due to the credit crisis and I found his arguments that they deserved to be bailed out duplicitous for a free market guy.
He has a great voice and I enjoyed listening to him immensley.
I just like the way Bob puts thing, thats why I enjoyed this book so much. Truthful and strait to the point. He knows his stuff, so I think he can tell the story to everyone who thinks Honda and Toyota can do no wrong.
I don't usually write reviews but when I saw the previous two reviews were so negative, I had to chime in because I rather enjoyed the book. While it was a little self-absorbed at times, there were some interesting perspectives about the car business and American Business in general that I thought were well formed. I work in the aerospace industry and I can agree with Mr. Lutz that when the people with the passion for the product & customer are not the same people running the business, then business will soon dry up.