I found it more enjoyable to listen to the book rather than read it. I suppose it had something to do with the fact that this book is written in the business-novel style so there is a story-line which is not typical of business books.
The hiring of two sales people so that they may compete against each other was an idea I had never before thought of. While the competition doesn't have to be harsh, it can certainly be helpful.
Yes, it really was.
I own a marketing company that specializes in creating websites solely for service -based businesses. My means of getting new clients has been to call companies when I see their service trucks around town or while I am traveling out of town and ask questions relating to their business. If I don't see a website on the truck I will ask if they have one. This has been my main means of getting new clients.This book was a great help in getting me to see that my business would do better with out me as its sole salesperson. The way it was written reminds me of a book I read some years ago titled, "The Goal." I have found the business-novel type book to be a great way of seeing key principles in action.
The content of the book was great; however the narration of the book was god-aweful. If bad narration were people, Erik Synnestvedt would be China!
Built to Sell was built for reading...not built for audio.
Comically bad narration, but excellent content. this book opened me up to some new ideas.
Yes, if I thought they could handle the terrible narration.
It was OK. I'm just not crazy about the story approach. Seems a little bogus, as if the message is, "See, this guy followed the book's advice and look at how successful he was." Just give me the information and let me decide. Or if it's going to be a story, make it something that actually happened.
Anybody. ANYBODY! My gramma?
Joel Lefferrt was good with one of these story books.
Yes, but I couldn't handle the narrator.
Please make more of an effort to in choosing a narrator. I cannot believe the publisher would have accepted this guy if they had given him an interview. (Unless he's maybe the boss's son in law.)
No. I couldn't even get into the content, the narration was so bad. A giant shame I gather, as many reviewers who have managed to suffer the read appear to have gained from it. I may have to try again, but I'm bot looking forward to it.
No, for the reason previously stated.
Just about anyone.
I've suffered only a few less-than-average reads in the months I've been with Audible, but none to the lack of skills this narrator brings to the table. So much so, that after struggling with this, I wonder if this guy passed an audition?
More content. The content is very superficial, there isn't actually much advice in it. Read "E-Myth" instead.
Anybody else. This guy has a pronunciation that is very hard to get used to. He lingers on consonants and seems to split sentences as he pleases. Very annoying and extremely distracting.
It was nice to indulge in the fantasy of what it will be like to sell a business. But the book will skip how to get there. The story is very naive and simplistic.
The narrator should be avoided! Listen to a sample first.
I am refining by business after 16 years in the landscape industry. This book has given me the steps to focus on what we do well in the hopes that we can build a business that is a joy to run as opposed to having a business that runs me. The steps outlined in this book are consistent with what other mentors have suggested to me over the last few years. This book will help you analyze your services and products so that you can narrow them down and focus on the ones that are the most repeatable and profitable. A focused approach will win out every time over a company that tries to be all things to all people. I have read many books in the last 16 years on business, this was by far one of the best I have read!
"Built to sell" helps the reader to understand why is it important to grow your business with the intentions of someday selling it, even though you may change your mind. It the long run, you will have a better business. In addition the book causes the reader to reflect on focusing on the one thing the business is good at and developing it. The most difficult thing to learn is not what to do, but what NOT to do to grow your business so that someone will desire to buy it in the future.
Above all other books - this is a must read for business owners.
Different narrator who showed a little bit more enthusiasm. He sounded very monotonous and boring.
Valuating the business.
Fun to Read
He is a great storyteller and used those skills to engage the reader while also giving great business advice.
I would recommend that every entrepreneur read this book. Great info about not only how to prepare your business in order to sell it, but also about how to cut out the fat and focus on a very specific market or niche.