I use it for entry, mid-level and senior sales professionals. It needs to be part of the tool box for sales and all people so its understood how to make sensible negotiations.
Have found audiobooks to be a great way to pass time during long car road trips for work, and Audible makes it easy.
Yes. I found myself using some of the tips and points the very next day.
Basically it comes down to listening skills and putting the needs of the other person ahead of your own. Simple, and yet, this book is very helpful.
I am a lawyer by trade, so I imagine myself a decent negotiator in practice, but I still found some very useful and easy to apply truths here. Strongly recommend.
I was assigned this book in Law School for Introduction to Representing Clients. The book had a lot of useful advice and contains a lot of real world examples showing the differences in negotiating strategies. The advice given is not just useful for a law student; it contains useful advice for managers, spouses, partners, leaders, employers... Anyone who regularly has to work with others to solve problems! Highly recommended!
Solid overview of negotiation strategies if you are trying to close a fair deal. If you are looking for cutthroat strategies, this book will be of little use.
Contains really solid advice on how to become a better negotiator, that is, to treat others fairly and look for mutual gain. This book changed a lot of misconceptions I had, since I thought that successful negotiations consisted of maximizing one's gains at the expense of the other person. Liked the narrator, too.