I use it for entry, mid-level and senior sales professionals. It needs to be part of the tool box for sales and all people so its understood how to make sensible negotiations.
First time for me, so the speed at which the reader is going through the case scenario was hard for me to follow.
Have found audiobooks to be a great way to pass time during long car road trips for work, and Audible makes it easy.
Yes. I found myself using some of the tips and points the very next day.
Basically it comes down to listening skills and putting the needs of the other person ahead of your own. Simple, and yet, this book is very helpful.
I am a lawyer by trade, so I imagine myself a decent negotiator in practice, but I still found some very useful and easy to apply truths here. Strongly recommend.
I liked this book a lot. Last two chapters were a little dry. Short and easy listen. Definitely ameliorated my negotiation skills. Worth a listen for everyone that ever communicates on a daily. That means you !