I enjoyed the book all the way. You hear about the reasons for some of the choices Google have made. For me, the book feels like it have been written by someone inside Google, with all the insider information, but at the same time not able to unbiased. In the book, Google's decisions are always for the good (and I believe that is the truth almost all of the time) and the people against Google just don't get it or wants to get money out of Google. I'm missing the other side of the discussion.
The book jumps back and forward in time, a lot. As the topics changes, you often go bad in time to visit the origins of the topic. The reader needs to keep attention or an important part of the story can be missed. With that said, I don't really know how else to do the story.
If you're planning to pursue a career in technology or want a peek into how we got here, this book is a great read. Google has truly transformed the way we live and this book provides great insights into the inner workings of google.
Levy does a fantastic job unpacking the complexity of google, how it thinks, how it works, and most importantly how it makes money. highly recommended.
I listened to this book almost every day - in the car, on the way to work, whilst cooking dinner - it's genuinely inspiring! The book strikes the right balance between being entertaining and informative and I don't think you'd need to be technical at all to understand or enjoy what is way more than a chronological record of events. I'll certainly be gifting it to friends!
Love to listen to and read my favorite genres.
Really enjoyed the knowledge this book had inside. Some of the information was a bit tedious, but it was an eye opener.
I lost respect for Google. in some ways as a result of this book, but the fact remains, Google has created the greatest company imaginable.
Faced with mindless duty, when an audio book player slips into a rear pocket and mini buds pop into ears, old is made new again.
In the Plex”, is a journey into “the force” of Google nation. Like Star Wars, Steven Levy reveals good and evil inherent in “the force” as it applies to the Google federation. Levy offers an insightful history of Google’s origin, philosophy, and growth.
Google exemplifies the “information age” by creating a search engine for all human knowledge and experience. Google endeavors to accumulate a comprehensive data base of the world’s knowledge while creating a search engine for anyone seeking information.
Collection and search of information is as potentially evil as it is good. Google’s explosive growth as a search engine skunk works is as likely to be a tool of a Star War’s like Evil Empire as a Star War’s Federation. The metrics of Google’s growth boggles the mind; particularly when one considers the bulk of their employees (engineers) are some of the smartest people on the planet.
Levy’s book reveals the best and worst of the Google complex. Page and Brin are among the best and brightest of the 21st century but Google’s founders and employees, like all human beings, are fallible and subject to all the sins of humankind; not the least of which is hubris and greed.
Yes. This book is ideal for anybody in the tech industry or who has a passion for tech.
Into the Plex covers a very comprehensive history of Google, from it's beginning at Stanford to the introduction of Google+. Unfortunately, this book was published too early to cover things like the NSA Prism debacle, but that's no fault of the author's.
If you're looking for a thorough biography of Google, this is a wonderful choice.
This book put "faces" upon the Google facade removing the veil of mystery. Understanding more about "do no evil" as a company mantra was very significant to me along with the basic thread of user services that was explored and amplified in the book. The ubiquity of Google overshadows the fact that real people are doing real work behind the scenes and the story covered that so very nicely, putting humanity first.
I honestly don't have an answer for that. Demystifying Google probably.
The book is heavy left brain data so a narrative really enhances the experience whereas the right brain, in reading might give up totally! LOL
Heavens no! I enjoyed it in bits and drabs while working.
Good expanded material and interview at the end of the book which was a surprising bonus and appreciated by this listener.