The subject matter and in depth information.
This book was exciting to me. To hear about the beginning of the company and then the shear innovativeness was great.
I highly recommend this book if you are interested in what Google is doing and how the do it or excited by stories of innovation and perseverance.
The book is more than a little sympathetic to Google, but it really puts the impact that Google has had on the Internet and society into sharp focus. You almost forget what life was like before Google. Like them or love them, Googlers have changed the way the world works.
I received part 2 twice. The so called part 1 download was really part 2. And the part 2 download was part 2. So I have part 2 of the book two times and part 1 zero times.
A well researched and excellent perspective on the thinking driving a company and technology that is and will shape our world. I thought I was aware of google, but realize I saw only some of the surface of the water. But the deeper dive into not just what its done, but what was and is possible makes for a fascinating understanding of this remarkable technology and how it can, and most likely will be used...and a sobering reflection on the challenging societal questions of whether we're comfortable with going there.
I found this book a very informative and educational narrative and history of Google, about which I knew little. I remember the old days of "Webcrawler" and "Excite" as primitive search-engines, and how Google emerged as the best and dominant player. The expansion of the company after that into translation, mapping, images, advertising, telephony, operating systems and Internet browsers was fascinating. Having listened to the very long book "Jobs" last year, elevating as a visionary and Captain of Industry a micro-manager who obsessed on the inside cases of his gadgets, and demeaned and humiliated his troops, and in some cases cheated them out of equity, the culture at Google couldn't be more different. It's collaborative, people are encouraged to innovate and march to their own drummer, and new thinking takes place continuously by very bright people. The author, a Wall Street Journal reporter, is slanted in favor of Google, but I learned a lot about the company and really enjoyed the book.
The dilemma Google faced when it decided to enter the Chinese market. Burdened by the company's slogan "Do Not Be Evil," it was confronted by government demands to censor its search results. As the price of doing business in China, and competing with Baidu, it capitulated. Google was excoriated for this in the press and in the halls of Congress. Later, after the Chinese government hacked into Google's email system, found communications among dissidents and arrested them, Google said "enough" and pulled out.
"Don't Be Evil"
The book lags a bit at the very end.
Google is a name that evokes powerful emotions among many people, typically either strongly positive or negative. The author did an incredible job being objective, yet providing a deep inside look into Google. The author did not shy away from the tough issues, and even asked insiders about them directly. The authors writing style is excellent, and captivated my attention. The performance of the narrator is also second to none. I've consumed a lot of audio books in my day, and this is one of the best I've ever enjoyed. Highly recommended.
The insight into the industry and the company
How they developed world class products
Wish this book was available seven years ago---would have made a fortune on the stock
inspiring, educational, futuristic
How they told investors that Google was going to be worth Billions, even though it was a free online search website.
It just inspired me to dream bigger, there are many moments when you just cannot believe how big Larry and Sergey thought.
Great book to see the inside of Google from the start up. Seeing how the company runs really makes me want to change the way the corporate I work for, why must we work from 8-5? why don't we get free food? why don't we have a day to work on something that inspires us? All these things grows passion for the company and in the end makes us want to do our job better.
Personality: Intellectually Driven
Good to know but not as practical or useful as many of the themes are relatively known from other better, more detail and practical books. Served the purpose for it was created!