A well researched and excellent perspective on the thinking driving a company and technology that is and will shape our world. I thought I was aware of google, but realize I saw only some of the surface of the water. But the deeper dive into not just what its done, but what was and is possible makes for a fascinating understanding of this remarkable technology and how it can, and most likely will be used...and a sobering reflection on the challenging societal questions of whether we're comfortable with going there.
I found this book a very informative and educational narrative and history of Google, about which I knew little. I remember the old days of "Webcrawler" and "Excite" as primitive search-engines, and how Google emerged as the best and dominant player. The expansion of the company after that into translation, mapping, images, advertising, telephony, operating systems and Internet browsers was fascinating. Having listened to the very long book "Jobs" last year, elevating as a visionary and Captain of Industry a micro-manager who obsessed on the inside cases of his gadgets, and demeaned and humiliated his troops, and in some cases cheated them out of equity, the culture at Google couldn't be more different. It's collaborative, people are encouraged to innovate and march to their own drummer, and new thinking takes place continuously by very bright people. The author, a Wall Street Journal reporter, is slanted in favor of Google, but I learned a lot about the company and really enjoyed the book.
The dilemma Google faced when it decided to enter the Chinese market. Burdened by the company's slogan "Do Not Be Evil," it was confronted by government demands to censor its search results. As the price of doing business in China, and competing with Baidu, it capitulated. Google was excoriated for this in the press and in the halls of Congress. Later, after the Chinese government hacked into Google's email system, found communications among dissidents and arrested them, Google said "enough" and pulled out.
"Don't Be Evil"
The book lags a bit at the very end.
Google is a name that evokes powerful emotions among many people, typically either strongly positive or negative. The author did an incredible job being objective, yet providing a deep inside look into Google. The author did not shy away from the tough issues, and even asked insiders about them directly. The authors writing style is excellent, and captivated my attention. The performance of the narrator is also second to none. I've consumed a lot of audio books in my day, and this is one of the best I've ever enjoyed. Highly recommended.
The insight into the industry and the company
How they developed world class products
Wish this book was available seven years ago---would have made a fortune on the stock
inspiring, educational, futuristic
How they told investors that Google was going to be worth Billions, even though it was a free online search website.
It just inspired me to dream bigger, there are many moments when you just cannot believe how big Larry and Sergey thought.
Great book to see the inside of Google from the start up. Seeing how the company runs really makes me want to change the way the corporate I work for, why must we work from 8-5? why don't we get free food? why don't we have a day to work on something that inspires us? All these things grows passion for the company and in the end makes us want to do our job better.
Personality: Intellectually Driven
Good to know but not as practical or useful as many of the themes are relatively known from other better, more detail and practical books. Served the purpose for it was created!
This book gives you a fascinating insight into Google, which was very thought provocting to anyone that is starting a business. Google's model was to build things to work fast and to be able to multiple on a LARGE scale all while maziming the efficientcy of their workforce by providing such things as free meals, gym memberships etc.
There is just the right about technical discussion without getting too "Geeky" and loosing the listener. The narrator is easy to listen to.
Highly recommend it!
The look at how Google and other new wave companies think
An understanding of how the various products came together, and how it has shaped the way we live now.
It wasn't that kind of book
Trying to be good buddhist at life and at work... searching for good buddhist and bussines books.
Top 5 books...
Information about Googles Don't be Evil and how it evolved druging Google China entry
Reaction of Stave Ballmer about one of his peaople leaving to Google
You can try but it will take 20h...
If you think you know Google becouse you use it... well think again... this book will show you how Google change during it years