This was more interesting than some other examples in this genre (Hsieh's book about Zappos or Employee 59 for example) probably because it was written by an outsider with access to the company, not a founder, former employee or someone with a direct stake in the company. It's interesting to see the development of the algorithm, the inside look at the corporate culture and other aspects of the company that is such a big part of all our lives, whether we like it or not.
Mr. Levy wrote THE definitive book about google and his insights are fascinating. It is also clear that he was given access to individuals and documents that had previously not been available to other authors. The resulting story is a balanced book not just a love note to Google.
The Narration by Mr. Ganser is pitch perfect! He is authoritative and clear. Even when the book drags just a bit Mr. Ganser's narration keeps you involved and listening.
I thought this would be a fan-boy book.
There's a big part of this book that is just about telling the story of Google. How it started, how it has grown to be the Internet giant that it is now.
But it's the Google story told by a journalist with a long relationship with Google. This doesn't affect his integrity but I think it makes him sees the world as Google sees it. Judge Google by their intentions rather than their actions. He's like one of those "embed" journalists that travel with the U.S. forces in Iraq. After a while, he starts to be one of them. This issue confirms my guess that this is a fan-boy book.
But as I read on, the author raises questions about Google losing its soul (my words not his), and how it was transformed from an Internet startup to a giant corporation, and how all this affect Google. He's not a fan-boy, he's a fan of Google for sure but the way it was not necessarily the way it is or would be.
The story is told in terms of topics and products. Starting with important products to less important topics and failed products. This causes some jumps in the time line forward and backward which could be frustrating. At least I felt that sometimes it lacks connecting all those stories together.
There's a focus in the book on technical details. They're explained in plain English in a way simple enough for a reader to understand but are also very intriguing for a developer or a person with technical background.
There are two stories in the book that I was impressed by: Google's approach to Data Center and Google position towards China.
This book is a good read and I recommend it if you want to find more information on Google or want to see the world as they do.
This book is interesting and informative. It's historical and at the same time nicely considers current events and future prospects. The interview was a fun surprise!
Netizen of the digital world. Curious to know the unknown and eager to learn about the less known and enjoying this journey of discovery!
I enjoyed this narration about Google..from its initial years to its advancement as an iconic company of the internet era! I would encourage in fact urge the author to make an yearly update like how you have version updates in software ! The reason I say this is this story would be stale as it tracks till 2011 and the world n Google has moved some distance from then on! That said, it is a riveting story, an inside view of the initial years, the success of the "search engine" the analytics behind success of adwords n Adsense, the acquisitions of YouTube, the making of ANDROID, the China experience! The innovation engine that is GOOGLE and how LP n SB along with Schmidt n others built a wildly successful company! Finally on how Google missed out on SOCIAL..
Yes, this book is great. It provides tons of content and rationale for things many already know about Google.
All of it.
This could have been so interesting but it spends so much time telling you how great Google is and how a tying to convince people that they are a good will organization.
I juts couldn't finish it. Some of the info in here is truly interesting and so fascinating but so much time is spent patting Google on the back it just gets really old really quick. If the book juts stuck to the facts and left out the google hype it woudl have been an amazing read.
This is the best book about google I could find. Extremely interesting, engaging, and inspiring.
Definitely one of my top 5 comany biographies(along with Elon Musk, iWoz, Creativity Inc, and The Launch Pad).
I highly recommend it to all aspiring entrepreneurs, and to people who are just interested in google as well.
The author weaves a well balanced story of creative genius and intelligent design. I like the fact that Google publicly strives to tackle impossible goals with data driven results. I also like that the author takes great pains to illustrate Google business failures in as much detail as their successes. Well done.