The narrator does the best he can with the material, but it is dry stuff and slow-going.
Having enjoyed "I'm Feeling Lucky", and assuming it was a single persons perspective on the amazing start-up story, I thought I would try another book about Google. However, this book had no narrative arc. It was just a series of reported events with dry quotes from Google employees. I did my best to stay engaged, but about half way through the second part I found other books to listen to.
It was very Name and Date heavy... It got in the way of the story... All I heard was a blur of names of people who worked there or attended certain events...
This is a great biography of a corporation and an important addition to the history of the internet. For those who remember DOS and a super clunky internet, the notion that Microsoft is considered evil and Google was a white knight in the early days, won't be news but for those who came later, this is interesting information to know.
This is great read on the history of Google, it's founders (Larry Page and Sergey Brin), and search technology. In the early days of the internet if you had typed in "newspaper," you would not have gotten "New York Times" or "LA Times" because they didn't have "newspaper" in its title. You had to know exactly what key words would generate the results you wanted. It's amazing to think how far search engines have come -- as you type, they predict what you want and populate key words for you. It is due to Google's extreme focus on technology and goals (speed, measurement, refinement, and openness). And there are many more amazing Google technologies that work seamlessly into our lives, which I have forgotten about -- Google Earth, Google Maps, Google Translate....
There is a lot of reference to "Googley" people and culture and the company's motto of "don't be evil." I think some readers will find it as a bias towards Google. I think it simply describes a workforce obsessively dedicated to doing what they love. For example, many might argue that Google's entry into China was a major stumble and the book doesn't place much accountability on the executives of Google. I think it was daring that Google did that. Selling technology in China is a high-risk proposition. Corruption and copyright infringements turn many companies away from China. Google had to know failure was very likely. Google took a chance to do something for the people of China. Although they censored results as required by the Chinese government, the users were informed on the page whenever results were censored. It was a small step... but an important step to reflect the value of openness -- the Chinese people were told when they weren't getting everything they wanted to see because the government was censoring it.
The story and background are great. I really enjoy learning how "startups" like this are conceived and how they grow to be the global forces they are today. However, the author does not appear to have any distance between himself and the story. He is clearly enamored with the founders and spends countless pages telling us how "amazing" these guys are. I prefer the "Steve Jobs" book approach. In that book, the author sang the praises when due but also exposed the warts, pimples and just plain ugliness of the man/story. In the Plex makes you believe that these two had some grand plan and that each step was preplanned for maximum success. Reality is, they fell ass-backwards into a gold mine. Good for them ... but tell the story from some source other than the ego-driven Serge and Page.
He skims over the scary parts of Google and does his best to be their defender. One does not have to know much about the missteps to notice that you are only getting a surface story from a man enamored with his subject. Now I feel obligated to read a book that makes an effort to tell me the other side.
YES! By an investigative reporter. We all know that two brainy students changed the world with their search product. We understand that they have done a spectacular job building a company. We also know they do not care at all about privacy or personal data.
There wasn't one single thing that you could love best about
The best part about this story is having experienced and remembered some of the public events and seeing the story from a new point of view (ie. Google's) and going
I can't say that a single character performed by L. J. Ganser was my favourite, as there were many colurful and inspiring figures in the book which I believe the reader captures quite well. When listening to the audiobook, sometimes you can actually feel like you're standing in the room and observing the figureheads go toe to toe with their arguments.
Overall this is a great book and I would strongly recommend it to anyone who's interested in the internet and the way Google works and performs as it's an excellent insight into the way Google has evolved since the beginning. I am a little disappointed that they didn't go into detail of how, say YouTube functioned, but it is interesting listening to the fan fare around the other products like Wave, or other things that have come out of the Google Labs.
The book is a history of Google creation, Google policies and Google functioning. It reads like a novel and a fiction. But I know that everything is real in Google: ideas, accomplishments and management skills. The process of company management is the most exciting part of the whole story. It is not a surprise that Google as a tool became a part of most people life that are using computers, cell phone and look for most of information on web. It is a Must read for information technologists. I loved it...
I actually think that this is the best audiobook that I have ever listened to.
I enjoyed this audio book. My only gripes with it is that the reading is a tad slow, but 1.25x fixes that with little pitch issues.
As for the book itself, it offers a very good insight at the internals of Google as a company, it's culture and projects. However, it often feels propagandistic, and the whole book is biased towards making Google seem like the perfect place to work. I feel like the book would have been better if the author had kept an objective point of view, presenting the facts and stories without trying to justify Google's actions and motives.