The narrative it uses to explain step by step where Google comes from, it's vision of helping the world, the paradigm shift it's business model established in the IT market (applying the principles of the Long Tale), it's struggle in the social network arena vs Facebook and book digitalizing with Amazon.
In certain point, when I realized they were becoming the Big Brother of the World, disguised with sheepskin
Missionary NOT mercenary, it is for you to decide
Yes - Anyone who loves Google stuff and technology will love this book.
Great book. Must read if you enjoyed Steve Jobs book and alike. If your into tech and the history of tech, you will love this.
Would take out illogical comments and nonsense about Obamacare. (see additional comments below).
Larry and Sergey.
Easy on the ears.
Those who want to know about Google. (see additional comments below).
I just finished
An insightful and interesting story behind Google. I listened to In the Plex back to back with the Steve Jobs biography, and In the Plex came a distant second. The story is often very dry and lacking in personality, too much of a time-line of events and missing the narrative to hold it all together. Full of facts and figures, and hopefully accurate.
Salar Kamangar: The Man who does not crave attention, does his job well, and well, knows the secret to success.
Gu Ge : Google's Chinese name
The story is good, but the author went too much in details where not needed and brushed the topics which could have used some more details.
Also the author jumped a lot back and forth in time, making it a bit difficult to sometimes get a good grip of the story.
Yes, some theories or conclusions are so general, that I feel inspired by them.
I like the indepth revealing of the real google. How large it actually is, not just in market share but also in leading culture revolution and technique improving.
The part about Google.cn(google china office). As a chinese, that chapter solves plenty of questions I had have, such as why google entered china, why google exits, and what's under the glory report of google china office.
No, this book is too long for one sitting.
Time was well spent because it lets me drift into a story while I am stuck in traffic
Nothing surprising or shocking, just a google timeline
Not sure I would enjoy this as it's not my typical fare, but it was on sale. I have found this story of google to be most fascinating. Even though it is 20 hours, I have not been bored and the topic is so relevant to the tools I use in my everyday life. Chrome, maps, calendar - all part of my life and now I know where they came from & how they got here. So much of google has been run right and creativity has run rampant. I would highly recommend this book.
If I hadn't read such good reviews about this book I probably wouldn't have chosen it to read, but I am so glad I did. Ganser was a terrific reader and even though some of the info went over my head and I zoned out, what I did learn about Google was great. While I was cooking dinner, I had the book on speakers and my son, who is a computer programmer, started listening to it. He got right into it and now wants to listen to the whole book. It is a book that I would go back and read again.