I always wondered why everyone thinks Google is such a great company. This book really opened my eyes! What I thought was going to be a dry, boring lecture-type book turned out to be a witty, insightful, and colorful history of two kooky techies and their driving desire to be the best at everything. I enjoyed listening in on the inception and growth of a great company.
The biggest problem I have with the book is that is does not feel like a book. If there is a central theme or thesis... I fail to detect it. Instead, it feels very much like a collection of magazine articles that got put together into a so call book.
To be sure, some of the articles are interesting, but it just feels like a jumble of 'stuff'. And the switch of timeline is just confusing: he will follow a topic into 2010 and then switch topic and we are back at the founding days again.
In the end, if you are not familiar with the tech world, then this may be an interesting read (to a certain extend). But at 20 hours, it just does not have a strong back-story that can capture you attention for that amount of time.
And when I finally finish, I was left wondering is that all? Where is the story?
The narrative it uses to explain step by step where Google comes from, it's vision of helping the world, the paradigm shift it's business model established in the IT market (applying the principles of the Long Tale), it's struggle in the social network arena vs Facebook and book digitalizing with Amazon.
In certain point, when I realized they were becoming the Big Brother of the World, disguised with sheepskin
Missionary NOT mercenary, it is for you to decide
Yes - Anyone who loves Google stuff and technology will love this book.
Great book. Must read if you enjoyed Steve Jobs book and alike. If your into tech and the history of tech, you will love this.
Would take out illogical comments and nonsense about Obamacare. (see additional comments below).
Larry and Sergey.
Easy on the ears.
Those who want to know about Google. (see additional comments below).
I just finished
An insightful and interesting story behind Google. I listened to In the Plex back to back with the Steve Jobs biography, and In the Plex came a distant second. The story is often very dry and lacking in personality, too much of a time-line of events and missing the narrative to hold it all together. Full of facts and figures, and hopefully accurate.
Salar Kamangar: The Man who does not crave attention, does his job well, and well, knows the secret to success.
Gu Ge : Google's Chinese name
The story is good, but the author went too much in details where not needed and brushed the topics which could have used some more details.
Also the author jumped a lot back and forth in time, making it a bit difficult to sometimes get a good grip of the story.
Yes, some theories or conclusions are so general, that I feel inspired by them.
I like the indepth revealing of the real google. How large it actually is, not just in market share but also in leading culture revolution and technique improving.
The part about Google.cn(google china office). As a chinese, that chapter solves plenty of questions I had have, such as why google entered china, why google exits, and what's under the glory report of google china office.
No, this book is too long for one sitting.
Time was well spent because it lets me drift into a story while I am stuck in traffic
Nothing surprising or shocking, just a google timeline