Faced with mindless duty, when an audio book player slips into a rear pocket and mini buds pop into ears, old is made new again.
In the Plex”, is a journey into “the force” of Google nation. Like Star Wars, Steven Levy reveals good and evil inherent in “the force” as it applies to the Google federation. Levy offers an insightful history of Google’s origin, philosophy, and growth.
Google exemplifies the “information age” by creating a search engine for all human knowledge and experience. Google endeavors to accumulate a comprehensive data base of the world’s knowledge while creating a search engine for anyone seeking information.
Collection and search of information is as potentially evil as it is good. Google’s explosive growth as a search engine skunk works is as likely to be a tool of a Star War’s like Evil Empire as a Star War’s Federation. The metrics of Google’s growth boggles the mind; particularly when one considers the bulk of their employees (engineers) are some of the smartest people on the planet.
Levy’s book reveals the best and worst of the Google complex. Page and Brin are among the best and brightest of the 21st century but Google’s founders and employees, like all human beings, are fallible and subject to all the sins of humankind; not the least of which is hubris and greed.
Yes. This book is ideal for anybody in the tech industry or who has a passion for tech.
Into the Plex covers a very comprehensive history of Google, from it's beginning at Stanford to the introduction of Google+. Unfortunately, this book was published too early to cover things like the NSA Prism debacle, but that's no fault of the author's.
If you're looking for a thorough biography of Google, this is a wonderful choice.
This book put "faces" upon the Google facade removing the veil of mystery. Understanding more about "do no evil" as a company mantra was very significant to me along with the basic thread of user services that was explored and amplified in the book. The ubiquity of Google overshadows the fact that real people are doing real work behind the scenes and the story covered that so very nicely, putting humanity first.
I honestly don't have an answer for that. Demystifying Google probably.
The book is heavy left brain data so a narrative really enhances the experience whereas the right brain, in reading might give up totally! LOL
Heavens no! I enjoyed it in bits and drabs while working.
Good expanded material and interview at the end of the book which was a surprising bonus and appreciated by this listener.
Started audiobooks years ago. Now instead of pop music on my ride to work or walk around the neighborhood I get enriched and smarter.
The story s complex, and the timelines of different chapters overlap, but Levy stayed on topic while keeping the story in order. We get insight into the people, machines, ideas, and principles that make for a one of a kind complex organization.
Outliers. The whole company is an extrodinary example of what exceptional people can do when they work hard and get lucky.
He does no characters, just reads the story. But he does a great job at that.
The chapter on China. The company prided itself on is morals which up that point were pretty easy to follow. They had to change from "Don't be evil" to pickiing the most beneficial choice. As the chapter unfolds this balancing act get more and more complicated.
If anyone at Google reads this and wants to hire a trauma surgeon, please call...
OK, I finished it. 20 hours of info that I really don't need. I'm not a geek, nerd, hacker or computer scientist but I'm probably a dweeb for using a credit on this book. Some parts, maybe 6 hours, were interesting which leaves 13 hours of way too much information for the average person. If 2.5 stars was an option, I'd have gone with that but the narrator was OK so a very generous 3 stars it is.
No one can argue either the phenomenal success of Google, or the fact that it's a little weird. This book gets you behind the scenes to explain how Google became so important to our lives, and to expose a little dirty laundry. Great read!
This was a great insider's look into Google. Everyone pretty much knows about Google and its founders, but this really steps you through the company's evolution. There were times I laughed out loud, and times I shook my head in disbelief at some of the stories. It went at a great pace and I didn't want it to end.
I was extremely enamored with this book. It was amazing how google came to be and the path they took to grow as successful as they did. The wins, losses, and overall decisions that shaped google make this a great read and and quite frankly, a book I never expected to really enjoy.
This audible book was a very interesting perspective and brief history of time that I found fascinating. It was enlightening to hear about the start and growth of a company that helped build how many of us operate on a daily basis. I've encouraged friends, colleagues and family to listen to this. The one aspect that was unexpected is the Marissa Mayer interview at the end without a prologue on the potential impact of her departure to a company that could emerge, potentially, as a competitor.
At 19 hours, there is so much content. I did start listening to it again as soon as I finished and found different sections leapt out at me.
Explains Google's aversion to customer service. If it can't be automated and scaled, forget it.