If you use Gmail, Google Search, Google Analytics, hell, any Google product at all, or you've ever been frustrated by the bureaucratic process, you owe it to yourself to check out this book.
The book was very well narrated and written. It was just a bit boring.
For the person not up on tech, the content may be more revelatory but for a blog follower on all things tech it was a bit underwhelming.
I also think the author was too close to google to give an objective report. More a collation of news that we, for the most part, know.
Alas, it passed the time during a few commutes. 2.5 stars - bland.
Steven Levy has successfully gathered all the details necessary to tell the story of Google - to the present in early 2011. The most interesting sections deal with Google's experience in China, insights into the Google culture in the US and abroad, and how particular decisions were made from the beginning. The growth of Google is here, conflict along the way is presented, and the ethical and technological challenges covered. The only downside of the book - it is too early to know how Google will adjust to being a a "big company." A benefit of the Audible version is the "extra" interview section at the end. The reading of L. J. Ganser is excellent, the writing is engaging, and the book informative.
More of a "20/20" investigation of Google than anything else. Does assume you have the name familiarity that he does which can get difficult to follow at times.
20 hours is a long time to explain only a decade, and there is some redundancy.
The stories, are excellent. Steven obviously had an "all access" path in Google. If you have any questions about this company, or consider them on any level, there is information in this you'll be excited to hear.
This is a must read for anyone who wants to truly understand Google. Their struggle and why they do what they do is so interesting. There's a lot of high level knowledge in this book that I've adopted into my work ethic. Now all I need is a copy of their OKR and apply it to everything!
Say something about yourself!
If you have listened to the earlier books "Search" and "Google", then you have not heard what this book has to say. It is excellent and covers many more products than just search. It is also extremely current.
First, a disclaimer. I simply could not get past chapter 8 although I really wanted to. This book was clearly well researched, written, and read. But unlike Walter Isaacson's "Steve Jobs", which I found fascinating and thoroughly entertaining, there was nothing in this book of human interest to make the story come alive. Certainly it's a must read for industry enthusiasts, or any entrepreneurial type for that matter. As I am neither of those, however, it fell flat for me and I am giving up.
A fascinating and sometimes scary look into the power and depth of whatever Google is really trying to be. The concept of “cloud computing” where files on our personal computers/phones/whatever …no longer exist….” asks us to place all of our trust in a company that appears to mean well ………. that appears to have our best interests at heart – but when and where have we heard all of that before and what were the outcomes?
A great – “should/must read” for all of us who use many of Google’s services on a daily basis.
This is great read on the history of Google, it's founders (Larry Page and Sergey Brin), and search technology. In the early days of the internet if you had typed in "newspaper," you would not have gotten "New York Times" or "LA Times" because they didn't have "newspaper" in its title. You had to know exactly what key words would generate the results you wanted. It's amazing to think how far search engines have come -- as you type, they predict what you want and populate key words for you. It is due to Google's extreme focus on technology and goals (speed, measurement, refinement, and openness). And there are many more amazing Google technologies that work seamlessly into our lives, which I have forgotten about -- Google Earth, Google Maps, Google Translate....
There is a lot of reference to "Googley" people and culture and the company's motto of "don't be evil." I think some readers will find it as a bias towards Google. I think it simply describes a workforce obsessively dedicated to doing what they love. For example, many might argue that Google's entry into China was a major stumble and the book doesn't place much accountability on the executives of Google. I think it was daring that Google did that. Selling technology in China is a high-risk proposition. Corruption and copyright infringements turn many companies away from China. Google had to know failure was very likely. Google took a chance to do something for the people of China. Although they censored results as required by the Chinese government, the users were informed on the page whenever results were censored. It was a small step... but an important step to reflect the value of openness -- the Chinese people were told when they weren't getting everything they wanted to see because the government was censoring it.
An excellent treatment of the ups and downs for Google. Very interesting information about one of the most secretive companies in the world!