Only if they had already read all of the other popular leadership / large company books (e.g., Steve Jobs, various Google ones) and were running low on options. That's how I came to it.
No. Howard Schultz seems to have no sense of humor. He tries to be humble in certain places but without any sense of self deprecating humor, it comes off as if he's just covering his butt and placating. The language was also strikingly similar to the jibberish blend of buzz words that Weird Al put together in his recent "Mission Statement" song. Maybe Howard Schultz is a really good leader, but this writing came across as though he was trying to fit the mold.
Clear but too movie-announcer-y
Janitor, Ultimate, Knives... Life is good
A phenomenal book for an entrepreneur. Easy to listen to as well. Just finished my 6th listen in 14 months.
As a project manager traveling 1500km a week, audible is my only alternative of reading, studying and driving at the same time.
This is probably the most passionate book I have read. I also have began to like coffee more. The process from bean to cup shows how fair trade is practiced and how it is possible company who goes out the way to be lean and sustainable. The thought process of a CEO is also clearly outlined.
I'm not a coffee drinker and I never understood what Starbucks was all about. Wonderful read and the story, the passion shines through. I now "get it" about Starbucks and why it's so special.
If you're looking for business insight Howard includes a lot of the factors behind his decisions during the Starbucks turnaround period. For that info alone I feel like the book was worth the listen.
PS: He's the founder and CEO of Starbucks so of course he promos his company whenever he can. 😁
I respect Howard Schultz for what he has created at Starbucks. I believe Starbucks proves that a business can be both successful and a good corporate citizen or at least makes an attempt to be so. I found the presentation of the growth and development of Starbucks very interesting but the book was repetitive. I felt like I was listening to a very long Starbucks commercial and found myself just waiting for the book to finish. The business community can learn a lot from Howards work at Starbucks: looking at profits alone can actually prevent success and creating a business that is based on quality and an ethic of good corporate citizenship can flourish and be profitable.
I own both the audio and printed book, and for me I love having the audio because I can listen to a book while on the way to and back from work, however I love having the physical book. In this case I have mine signed, so it is priceless to me.
I like how personal it was and that it seamed like a story book, it even brought a tear or two at one point. It was over all just a good book and well done.
Starbucks is a great company, and after reading this book I have an even greater respect now then I ever did.
Obviously the CEO of Starbucks is going to have a bit of a bias towards his company, even when describing the weaknesses Starbucks has faced in the past. While there were some interesting tidbits I learned, overall it felt a bit tainted amidst the overly positively spun adjectives and descriptions of the story.