Obviously the CEO of Starbucks is going to have a bit of a bias towards his company, even when describing the weaknesses Starbucks has faced in the past. While there were some interesting tidbits I learned, overall it felt a bit tainted amidst the overly positively spun adjectives and descriptions of the story.
I love AUDIBLE! I never get mad at traffic jams and can listen to many different books, despite of my short time.
A good story told by the owner of Starbucks. He seems to have a sixth sense to return to CEO before the Crash of 2008 and work hard and don't letting Starbucks adrift.
It is, in that I can now better justify my support of Starbucks. I see that it aligns with ideals I admire, or at least that is what to book presents. I thought at times, this story was eye-balled by attorneys. Not that I was looking for dirt, but sometime it was overly "nice".
The story about helping the farmers who grow the coffee.
Lifetime movie, yes
If there is ever a time I don't have at least 5 books in process on my iPhone or kindle app something must be wrong...
It was easy to parallel where I was at in business and what I was doing based on the time frames and backgrounds given in the writing. Most of us experienced a GOOD TIME just before the 2009 ouch hit...
That even the billion dollar CEO was open enough to have mentors and coaches in his life to help keep him on track.
The $30+ million dollar training they put on in New Orleans, not just to make it look good for the business but to invest in their people and make an unforgettable impact on a city that has been decimated!
The coffee cup was FILLED BACK UP!!!
Right at the top
Howard Schultz, his determination to stick with his principles despite the obvious influences of American finical institutions and the embedded this is how it is done for wall street.
He has interesting way of reading and it keeps you listening
Like Howard's other books, I found this engaging, and very personal. I was able to relate, and felt like I knew Howard, just by reading about the Starbucks story. It has also raised by overall respect, and admiration for the Starbucks brand.
I love business and history series.
Will listen again especially the first part
It make me think how great leader do thing differently
If you are lack of confident in your business, read how onward change Starbucks
I love memoirs and books on personal triumphs and business. I like to learn, be inspired and relax while listening to my books.
I liked that the first half of the book best... Not to sound overly simple but the first part of the book described going through adversity and how to overcome some of those things... I liked least the second half which talked about how every move the CEO and author made was perfect. It seemed overly positive without enough reflection
The first part of the book and overcoming adversity
A starbucks lover
Possibly depends on the topic
Not make it feel like so much of a sales pitch/plea from Howard but a more personal story on Howard himself
Yes, good narration
Howard and Starbucks are interesting in themselves, but this book did not do justice for a organization of it's size.
Putting books on the back burner.
Although I am not a coffee drinker or bought anything from Starbucks, I was intrigued to purchase this book. The first half of the book was interesting, how the coffee shop got started and how Howard Schultz gained his power back at CEO and basically re branding the product. I couldn't helped comparing him to Apple and Steve Jobs. Both CEO's are strong opinionated and like Jobs, Schultz almost always got his way.
As I mentioned before, I am not a java drinker because of personal preferences, but it was interesting to learn about different blends and different ways to brew a cup of jo.
Even though the information was interesting, Schultz almost became self righteous in his success at turning around his company. The story almost became too redundant to listen to.
The most interesting part was their outdated computer system and point of sales, even in the millennium decade
The first half was enough to get your tea pot whistling, but after that, it smelled like a day old coffee that has turned over and over.