I am not into self help books and all of there phcyco-babble but this one is not to bad and i acually learned a little from it and i think we all learn as children how to be "enchanting" to get what we want. But a pretty well written book
Couldn't get through "art of the start" but this one was great. It's now my official bible for any business I start. I'm going out to by the hard-cover version soon.