Seth is real. His message speaks to the employee and the entrepreneur alike.
It's simple, starters start stuff. Doers do stuff, don'ters don't, they stuff around :)
Real stories illustrating any point Seth wants to make clear.
The book had good overall content but at times I felt like I wanted to say... "OK, I get it!". Still, definitely worth a read/listen.
I'm a huge fan of Seth Godin, but this book felt more like an after thought. It felt like he took all of his blog posts and mushed them together and occasionally stuff in "you gotta poke the box" as if it was supposed to be some monumental moment in the book. I turned it off in chapter 3 as it just became too repetitive.
With a dangerous interest in both business and psychology, my antennae are set to angrily reject feel-good fluff (see e.g., The Secret). On occasion, Godin dances close to that line, but his examples are pragmatic and his reasoning is compelling. Short and concentrated, I recommend this one without reservation.
I love this audio book. Seth is a great narrator and an amazing creative mind. This one is very motivating!