Lewis and Dart have provided a great service to the general reader and those interested in the contemporary retail environment. They place US-based retail in historical context, explain where the industry is now and what the future may hold. Now, if you have noticed a dramatic change in access to the retail experience over the past few years, you are not alone. Lewis and Dart explain what this environment means. Individuals interested in the US economy, retail in general, political and social trends in the country, will be rewarded for reading this book. Those more close involved in retail or knowledeable may find this book less helpful. Both groups will find the speculations about the future of retail in the US thought provoking. The narration of Brian O'Neill is very good.
Reading-Listening to book gives one a good grasp of marketing jargon. Basic material repeated 50 different ways. At least one name brand mispronounced. Good use of brand and company examples to support theses. Good use of background stories and company histories.
errObviously I like to read have a wide varied interest Have lived in the South most of my life and travelled extensively.
Enjoyed the topic ideas were well presented.
Explain very well what has been happening to different levels of retail
I found the audiobook extremely helpful as an overview of the retail industry and it inspired some interesting concepts that I could implement in my own online retail business, with some helpful thoughts on the trends that might be happening moving into the future.
Happy and laugh a lot whenever I can.
Yes I would strongly recommend especially people in corporate world of retailing and merchandising, brand positioning. Lots of excellent tips to consider.
Business books could be quite dry, but with great voice tone, good reading pace, it brings the book to life. Make learning interesting and engaging over the weekend.
Excellent research and acurately written on the companies mentioned in the book.
To succeed, companies must not just focus on selling stuff, the author suggest making the mind connection - it is most powerful and dynamic. He further defined this as neurological connectivity with consumers so much so that the mention of the company or brand would mentally and emotional create an instant compelling desire to visit the store or go to that brand first.
He also cover in details other critical human behaviors and using pre-emptive strategy in brand building, trend positioning and conscious loyalty.
I would purchase the hard copy to keep as my reference book. lots of ideas to draw from.
I didn't learn anything.
Write about something interesting.
The narrator did a fine job.
It sometimes had an interesting perspective about various company strategies.
I tried really hard to make it though to the end but it was just way too dull.
Yes, it is a very thought provoking book that will put the current retail upheaval into perspective and its historical context
The history of retail combined with the research on current successes and failures.
This is a great book on how technology and social and demographic changes have shaped retail selling through history and how the internet is changing everything now. For those who are interested in where it may lead this book provides a strong basis for speculation.