Award-winning direct response copywriter and lover of all things non-fiction.
This book is written around a great principle: Start with Why. The problem is after the first chapter or two the whole book tend s to sound the same with the same examples being stated over and over and over and over again.
No need to waste your time with this book. You can easily just search online for Simon Sinek and watch his TedTalk and get the gist of this book in 18 minutes -and save your self 7 hours.
Too much of the same stuff repeated over and over.
Read faster. I had to play it at twice speed to get through it.
To build your sales and marketing message around why you do what you do instead of just what you do.
Teacher, permaculture designer, master gardener, and systemes thinker.
The ideas in the book are great and have been very useful in my own personal and professional life; grant writing, etc. The book is definitely worth a listen, though, if you've seen and agree with the author's TEDtalk than you basically already know 85% of what's in this book; any extra information that Sinek provides is mostly more evidence to back up his argument "people don't buy what you do but why you do it".
I could listen to it in the car, plane, office....
The whole concept of WHY
Its a good Listen / Read
An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.
I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.
I think that this book has changed my life permanently. I was looking for thing that i even did not know what is it, but i know that there are some pieces that are missing to me to create my own life puzzle.
This book gives the answer to the question that I often asked myself "Why do I always do things differently?" It is because i was always starting with my own and unique WHY.
Thank you Simon.
You 're truly leader!
Simon offers a great perspective in how we approach the world and our audience with our passions. He makes it simple to follow and he does exactly what he says he does; inspire.
The entire book.
Sinek hones in on the very essence of what drives sustainable business growth in any industry. More about general business than leadership, this is an incredibly insightful listen that clearly points out how we've done it wrong for so long. If you have any ambition for creating a start-up, growing a business, or leading a team the way the greats (Steve Jobs, MLK, etc) have done, you must read.
Healthy Board Coach
Simon's book is energizing. While the concepts aren't unheard before, the way he has woven great accounts of businesses that implement or ignore them is highly engaging. Plus, his passionate and articulate delivery of the audio is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more! And the content is so usable, I bought the hard copy to refer to often.
Jim Brown, author of The Imperfect Board Member
It's incumbent on a book titled "How Great Leaders Inspire Everyone to Take Action" that the book itself should in someway inspire. I hardly made it into this before I felt compelled to listen to something else. Repetitive and un-inspirational. Maybe it was the read or the content. Regardless it was not for me.