liked the premise, not sure he proved his point, redundant in several places. I liked how he explained the shift companies make as they move from focused on the why to focus on the how. I also like the idea of the Visionary leader focused on the why with support focused on the how
The writer who was the performer talked down to the listener with poorly defined half-baked rehash of ideas common in most business leader books. Cherry picking anectdotes as evidence that everyone is stupid but you because they didn't start with "WHY." I could not finish because it was nauseating me.
The performer was so enthused that he sparkled like someone trying to empress children with ghost stories.
I do NOT recommend.
Depressing at first because I realized as an entrepreneur I knew I had to go back and reevaluate my business. Then I turned it around to a happy change for a better future. Very inspirational book.
The author made a great argument for his case. It was enlightening.
He was the author and the narrator. He was truly bought into his ideas and you could hear it.
I can't sit and listen to any book in one sitting but I found myself wanting to listen more often.
After reading this book, I definitely redefined my approach to problem-solving. Thinking about "Why" whenever doing something seems obvious yet apparently is so easily overlooked. worth the read/listen.
"People don't buy what you do they buy why you do it." Ummmm wrong. I don't give a rat's ass why Apple makes iPhones. I buy them because they provide me with tremendous value. Apple engages in ridiculous anticompetitive practices that I abhor, but guess what, I'm writing this review on my iPhone. Because it's awesome. So awesome, that I value having it more than making a pointless gesture of protest against the things Apple does that I don't like. The beauty of capitalism is that we don't have to care about why people do things, we only have to care about how much we value what they do. That's why commerce is the ultimate fighter of racism and xenophobia: most people care more about what a product can do for them than who made it or why they made it, e.g. whites in the forties and fifties bought jazz records produced by black people they wouldn't share a table with because they liked listening to the music more than they hated the idea of promoting the people, culture, and values that created it.
I expected the book to be focused more on personal discovery of one's own Why. However, it discusses businesses and the Why of its founders. And yet, that was more than enough to keep me engaged even though I'm not a "business" guy. Powerful lessons are here to be learned and they'll help me understand my own Why. Very happy to recommend!
The Author/Narrator was excellent. I found it very easy to listen to him because you can sense his passion and belief in what he wrote.
The ideas in the book feel too difficult to grasp and implement in your/my personal or professional life at first because he uses Apple, Walmart and Starbucks as examples for his concepts. Yet, one I actually sat myself down and forced myself to follow the methodology and ideology set in the book, I found the experience very exciting.
Highly recommended book