This Is the best business strategy book I
have ever read. I saw the Ted talk after my marketing consultant recommended it. I decided to read the book after struggling to implement the golden circle approach in my own company and found it incredibly helpful. The stories examples and the sincerity. Thank you Simon! I will definitely be recommending your book to other!
Ps this is the first time I have ever written a review .
This book provides a different way for you to look at what and how you are doing what you do.
The concept is elementary. It repeats a simple question along a series of outdated business examples. It needs more interesting case studies rather than looking at what Apple did and saying "they started with why" and made billions. It's quite clear the author is making assumptions and didn't actually interview anyone. It's clear that very little hands on work went into this book.
There was nothing new here. It talks about asking why amongst every business example, then nothing new happens the whole time.
Anyone else. It wasnt read well at all. It was read as if someone was telling you how inexperienced you were over a simple topic.
Disappointment. I was hoping to learn a lot more.
It's a waste of time. So many other books worth the money and time.
Super helpful and insightful. This book has been incredibly beneficial for me as I embark on an ambitious plan. It's encouraging to hear that purpose drives and inspires people - whichis my why!
Southwest Airlines is everything Simon discusses in this book, plus even more. What an amazing company to work for, and always great to hear as an example of excellence!
I look forward to utilizing these concepts in every decision and move I make with my business and when working with my staff.
Thank you for your work!
This book was recommended to me by a fellow business owner, and it could not have been at a better time. The author discusses a split that happens when businesses do not clearly defined their why, and I believe this book saved me from going down the wrong path. Excellent and easily digestible read!!
This booking clearly illustrates why WHY is so important. Simon Sinek is a great narrator. I'm going to listen to it several times. I found direction for the ideas I can't seem to turn into words.