Loved this book. These ways of thinking can be applied to everything in life. Whether it be personal or business, asking why you do what you do will simply lead to a clearer conscious and lead to success.
Simon makes many excellent points through his use of objectivity and statistical research.
His genuineness and desire to serve others is very compelling.
Leadership in the service of others, to inspire innovative thoughts & actions, to 'connect the dots' & create our future, this is my crusade
This book does an excellent job illustrating the importance of knowing your reason for being in business. The author's knowledge and his experience are put to great use as he weaves facts and stories into competing manifesto of WHY.
As I listen to the first couple of chapters I began to wonder if the book was really something that I would be able to identify with but, as I got further into the book I could stop listening. So glad I stuck with it, this is one of my favorite books in the past 5 years.
Highly recommend this as the question is obvious but important not only for business but for life. Changing the mindset from being in the trenches of the daily grind to asking why, sets us apart from being tactical to making more strategic decisions in everything we do.