The book is insightful about what drives customer loyalty and what makes employees dedicated to their work. The only problem is that the book uses some of the same examples over and over, primarily Apple and Martin Luther King. After the first few chapters, it is clear that Apple's core beliefs are about simplicity, design, and technology and pushing the envelop on those frontiers. The products are just results of what they are about. The author also uses Dr. King as an example of his "why" -- belief for equality for all people. The message was clear and it resonated with people. The march was a result of the people demonstrating their belief. If you're interested in the topic, you should first watch Simon Sinek's TED Talk. If you want more details, then read the book. The book doesn't provide any new information, just a lot of examples.
Because they have to or we wouldn't read them, business leadership books oversimplify very complex organizational dynamics. They also repeat themselves and rehash plowed ground. Start with Why is no exception. It relays success stories about Steve Jobs, Bill Gates, Sam Walton, Dr. Martin Luther King, Jr., and others--stories we have already heard. On the other hand, Mr. Sinek is the exception to the author-narrator stereotype; he is a very good narrator.
Mr. Sinek does hammer home an important concept that I hadn't given enough thought to, and that's as the title says, Start with Why. This book will change the way I make presentations and work with my colleagues. So, to me, the key message was very valuable.
Finally, and most importantly, the price was right. This was a daily deal. Thank you, Audible
I focus on fiction, sci-fi, fantasy, science, history, politics and read a lot. I try to review everything I read.
I really enjoyed this book. I usually don???t go in much for ???business??? books, but the reviews on this one caught my eye. The book is single minded and does not really state the obvious, if you make stuff people don???t want, the why does not really matter and if you have a better mousetrap you don???t have to start with why to make lots of money. Nevertheless the Why does matter. I have thought about and discussed the ideas in this book quite a bit, which is about the best I can hope for in such a book.
I saw Simon's presentation on TED, and I think that the idea of Starting with Why is really good and important, but the book is too long and sometimes repetitive. The TED talk has it all.
I saw Simon first doing a TED talk online. While the book is a bit repetitive, I think it might be by design. This concept is simple but VERY powerful. I constantly found myself talking about the concepts, which is always a good sign that the book is resonating with me. HIGHLY recommend it.
Insightfulness: 4/5 stars.
Poor research and full-on-inaccuracies: -2/5 stars.
Reading this book is like listening to your mechanic say:
"People don't like horse manure, that's why the automobile succeeded in replacing the horse-drawn carriage." and: "Having a car allows you to get places faster. So without a car, you can’t get anywhere on time.”
And then, the mechanic follows that up with very useful advice on how to maintain your car. You appreciate the useful advice, but you are blown away by some of the other comments. Oh, and the mechanic happens to be the friendliest person you know!
The author comes across as an extremely kindhearted person, and so it pains me to write anything but the loveliest review. However, it also pains me to hear the author say:
"A company is a culture. A group of people brought together around a common set of values and beliefs." Certainly, each person in the group has a reason (a “Why” as the author calls it) for being a part of the group, but those reasons are not necessarily *shared* amongst the group.
The author makes a multitude of social, anthropological, technological and historical claims many of which are, to varying degrees, inaccurate and poorly researched. Other claims simply seem naïve of the author to make (eg. what were the Wright Brothers’ and Steve Jobs’ *true,* *deep-down internal* thought processes and motivations driving their achievements). And often times, the author exemplifies a misunderstanding of causality (akin to the horse manure/automobile logic above).
Ironically, the skewed-logic and faulty claims are invoked to support what are otherwise insightful conclusions. (eg, it is beneficial to employees/ers to choose their respective association with each other based on a common set of values and beliefs).
If you can make it through the frustrating distractions of repetitiveness and inaccuracies, this book does have useful tidbits.
(he does do a good job with narration)
Simon Sinek in his easy to listen to and thought provoking book explains how business' who describe or identify themselves by their process' or what it is they do rather then why they do it, find themselves directionless and floundering in their chosen field.
By starting with why they exist, an organisation or individual can focusing on that purpose allowing clarity and congruency within their decision making. People are inspired and motivated by the why; it allows them to identify with the individual or organisation.
Simon presents his thoughts in a logical and easy to follow manner. His voice is enjoyable, and he presents his material passionately and with conviction. I enjoyed his presentation thoroughly and recommend it highly to anyone interested in developing a why to their business or interests in life.
This is one of the most inspiring books I've ever read/listened to. It not only offers insights into how to run a successful business, it also provides guidance on how to live a fulfilling life.
As far as the book goes, there's been very few idea books that have kept my attention this well through the whole book. The sound is a little tinny and I couldn't turn it up too much without some distortion and also, when playing it on my iPod, it would freeze whenever switching to a new chapter.
continues to use Apple as a model to support his theory. would have liked to hear a contrasting viewpoint.