It's a new way to engage how you think about your industry. I'm fairly newly to the workforce and this book helped me understand why I do the things I do. I don't work in the software industry because I'm in love with software, I work in software because I enjoy helping people solve problems and I'm coincidentally good with computers. Simon Sinek is passionate about helping others discover their 'Why?'.
Since Simon Sinek is the author AND the narrator, so you get to hear his emphasis and voice inflection and really understand how he intended his message to be interpreted.
To this day, when I see people behave a certain way or ask a certain question, I kind of cock my head and wonder what their driver is and why they live their life and do their work the way that they do.
I say this book spoiled me because I haven't heard another narrator that is so passionate about his book.
This book just made sense! We all get stuck wanting to determine the how and the what. But it will all be pointless until you discover the why!!
It may at first may sound simple to follow ur why you do things but in reality the way it is explained and with the examples makes the concept more deep seated in the brain making it a must to have a vision and mission for yourself and your business.
I saw Simon on a TED Talks and it triggered in me to want to explore and understand the Why better. I remind myself everyday to start with Why and remind my staff to remember the why everyday and not get locked down in the what and how. I sure makes waking into the office easier with a smile.
There are very few books that I could leave a headline like that for. This has helped me discover something that was clearly missing before. I highly recommend that anyone looking to be more effective as a leader as an employee or as a person in general read this book.