I would highly recommend this book to anyone who is even thinking of starting a business.If you do not know why you are doing what you are doing you cannot create a strong following of customers who will carry your story. READ and LISTEN to this book over and over again.
If you have already seen mr. Sinek's videos on TED and youtube this book will not add much new to the message in there. The book uses the why-how-what approach in its storytelling to an extent that annoyed me. With a few cases (that you most probably have seen and heard in the videos also) Simon argues why he is right. And don't get me wrong, I think he's got it right, but I would have appreciated a scientific approach to prove that in the book. Instead he circles around the same arguments and spends a book telling what you have already heard and understood in a video.
Yes, but I would be hesitant to pay for it
Purpose is the driver - start with why
The book was well laid out and used real life examples of how the opproachworks and where
Simon Sinek showed how starting with why can change everything in a business
He does what he's passionate about
His voice and tones are great, watch his TED talk to get a great sample of the book
Simon has great passion for this topic and is very articulate in putting forward his thoughts and arguments. At times he does tend to repeat himself and say things over and over again...but that is kind of re-inforcing the theme. Also wish he had used more examples from real life and not just the famous electronic company making "stuff starting with a small "i"" that we no longer can live without...!!!!! But all is all I coudl not stop listening from start to finish....!!! I heard this three times end to end and still learn something new each time I hear it....!!!
This is an incredible listen. Everyone starting a business or thinking about starting a business or those that are involved in running a business and need motivation should read this book or listen. If you don't understand the WHY, you won't succeed.
This is one book I will listen to again and again.
I have not listened to Simon Sinek before but I love this book and the questions it poses to both leaders and businesses and asking why in relation to many things - what is your personal why for the things you do, what is your company's why? If you can not articulate "why" people will have a difficult time following you.
It is among the top along with Just Listen, The Influencer and many others.
"Blink" comes to mind with this question because Your Blink like your Why should be part of how you see things.
I will answer this question this way; I enjoy Audible versions of these books, because I can bookmark the book for further review, but listening to the book tells me if I would like the hard cover version or not. Many of the books I listened to on audible.com, I have purchased for my library.
It is not a novel, it comes with logic and answers to how we can think and communicate better.
"Why" is one of the first words out of a child's mouth and least used when we get out of school. Those that look for the "WHY" in everything, not the "What" will have a lot better understand of their world. "Features and Benefits" tell you what, but don't tell you "Why". Why we do what we do is always more important than what we do.
The perspective shift and deeper understanding of how to identify, know, and apply the "why" for an individual, family, team, organization, or community is incredibly powerful. With real world examples, the importance of knowing one's why is illustrated and it's importance established as critical. If you want to change yourself, your organization, or your world, you must start with why. It is the miracle that is hidden within you. Discover it, identify it,and unleash it!
As a Man Thinketh, Quiet Leadership, and The Deeper Path are three books that, when combined with Start With Why, will provide such an incredible and in-depth understanding of this, and how to apply it in your life to change the results you are getting and the value you add to the world. These four should be required reading for all college students and adults of any age will benefit greatly from them.
My extreme reaction was that I listened to it once, thought it was incredible, and knew it was on my top list. I then came back to it later after my perspective had shifted even more. On the second pass through, the book really came alive and was probably 10x more powerful than the first pass. It is loaded with power if you make yourself a student of your why and apply what it is teaching.
I have already planned a third pass through this book and have it scheduled to start on a future date on my calendar. This is one of those that will keep giving the more you dig into and apply it. As you grow and your why grows, revisit it for even more accelerated growth. This must be in your collection. Then you'll be sharing it with everyone you know.
This book ranks in the top 3 of all books I have listened to so far.