It is among the top along with Just Listen, The Influencer and many others.
"Blink" comes to mind with this question because Your Blink like your Why should be part of how you see things.
I will answer this question this way; I enjoy Audible versions of these books, because I can bookmark the book for further review, but listening to the book tells me if I would like the hard cover version or not. Many of the books I listened to on audible.com, I have purchased for my library.
It is not a novel, it comes with logic and answers to how we can think and communicate better.
"Why" is one of the first words out of a child's mouth and least used when we get out of school. Those that look for the "WHY" in everything, not the "What" will have a lot better understand of their world. "Features and Benefits" tell you what, but don't tell you "Why". Why we do what we do is always more important than what we do.
The perspective shift and deeper understanding of how to identify, know, and apply the "why" for an individual, family, team, organization, or community is incredibly powerful. With real world examples, the importance of knowing one's why is illustrated and it's importance established as critical. If you want to change yourself, your organization, or your world, you must start with why. It is the miracle that is hidden within you. Discover it, identify it,and unleash it!
As a Man Thinketh, Quiet Leadership, and The Deeper Path are three books that, when combined with Start With Why, will provide such an incredible and in-depth understanding of this, and how to apply it in your life to change the results you are getting and the value you add to the world. These four should be required reading for all college students and adults of any age will benefit greatly from them.
My extreme reaction was that I listened to it once, thought it was incredible, and knew it was on my top list. I then came back to it later after my perspective had shifted even more. On the second pass through, the book really came alive and was probably 10x more powerful than the first pass. It is loaded with power if you make yourself a student of your why and apply what it is teaching.
I have already planned a third pass through this book and have it scheduled to start on a future date on my calendar. This is one of those that will keep giving the more you dig into and apply it. As you grow and your why grows, revisit it for even more accelerated growth. This must be in your collection. Then you'll be sharing it with everyone you know.
This book ranks in the top 3 of all books I have listened to so far.
This book applies a basic principal of asking yourself in every decision you are making in your professional career and personal life 'Why?' The good thing is it does not stop there, it continues on to support you (and its theory) with facts for exactly the reason you should be asking 'Why' in that particular scenario.
To many business books today provide a topical overview without any depth to support you or a theory. This book provides all of that and also is incredibly easy to listen to.
A rel treat is that this book sounds more natural reading it on 1.5x speed bump.
While I learnt to start with 'Why', I also kind of felt that the same concepts were repeated. The book could have been shorter, but for this repetition. And, Apple seemed to be featured in most of the book. Even though I respect Apple for whatever it has done, other examples would have been good too. The narration is sweet! The author is friendly and casual.
Someone who cannot get enough "reading" on the web, Kindle, iPhone, Audible..even a REAL paper book once in awhile. Save a tree..use E.
We tend to ask WHY a lot in life. Now we need to in our Biz.
I actually purchased the paperback as well and to help speed read I set the audio to 1.5 and followed in the book. What a great way to read and not be distracted or day dream and miss things.
Yes - this is essential reading for everyone. I want my entire executive team to read this. I want everyone to understand that what they do is not whats important. I want them to realize what is.
Great by Choice - Jim Collins. This book gives you true, fundamental, insights into what is actually important to people and companies.
The book is read in his words so you getter a better idea of what was important to him. You get a deeper understanding of the author's purpose.
It made me want to share it with everyone.
The core concept.
I loved the book, but, like I said, it could have been said in a few ted talks...his TED talk gave me the jist of the book, and there were a few other gems.
Overall Incredible, but I wish it was shorter. Got a bit redundant.
Was very informative and enlightening. Helped to understand what happens to business's over time and what can be done to correct the drift. Anyone who has to do with business would profit from reading this book. If you are starting a business, this is a must read to help keep you on track.
Very interesting and thought provoking concept, made me look at advertising from companies through a different lens.