The simplest truths have the largest impact. Great book for any wondering how companies and people preserve over long periods of time.
he was extremely biased in my opinion in this book. I get the points he was making, and they are valid. it made me look at my why's in a different perspective, especially with the bullseye target example and I'm actually excited to put into application immediately. I just felt he was on apple's nuts the entire book and would have been more impressed if he diversified his examples even more
Lots of repetition but worth going through it. Good examples too. learned some interesting things
The audio books I get tend to be either 1) scifi or 2) things for my husband and me to listen to on long road trips--humor or history
This book is a poster child in two ways, neither of them good.
First, poster child for author with a hypothesis who selects a couple of well-known examples of companies that fit his hypothesis and thinks that proves his hypothesis is correct. I’m not saying his hypothesis is wrong, just that he did nothing in this book to prove his case. No real research, just his opinion, which he states over and over and over.
Second, poster child for authors never being allowed to read their own books. Nuff said.
[I listened to this as an audio book read by the author.]
I like that this is read by the author himself. It gets the right tone across in the words. He is a little repetitive in his examples. He's constantly referring to companies to demonstrate why starting with why is so important. I considered not finishing the book but chose to continue in case there was something important said later. I'm glad I finished it! I've been trying to figure out how to make my dream career and my passion connect as they are two totally different things. This book helped me to connect the two! My passion is my why. My dream career is the how.
This book brings to light a hindering aspect of the human social conditioning regarding how we approach and perceive what a successful business is. Not only does it explain this hindering aspect, but it teaches us how to turn this concept "inside-out" through the many examples of highly successful industry leaders throughout history. If you're looking for a ground-breaking view of how to drastically improve the success of your business, this is it!
I have listened to as read dozens of books on business and self-improvement, and this is the first time I've ever written a review. This alone should speak volumes.
Listen to this audio book and change the outlook on your business practices.
I honestly hope to meet Simon Sinek one day, face-to-face, to shake the hand of inspiration. Thank you, Simon!
Concept of the golden circle is so simple and almost seems as if it's been under our nose the entire time but the author does a great job of illustrating the success of companies and individuals is based not on how they do the great things they have done but why. What motivates us and gets us out of bed is our why to succeed and we must not forget that.