This book is so important. Simon Sinek clearly states the importance of understanding WHY you do what you do. This is critical for anyone looking to increase their impact.
I implemented this idea about a year ago and have been amplifying it ever since. I've found ways to connect why we do what we do to every department in my company. It is truly revolutionary! Thanks Simon!!!
I was not an hour in and was asking myself why I work for the company I work for and why do I hold the position I do.
Had two interview two candidates for an open position within my company. The first question was Why this company. The second question was Why this position.
Spent the book just elaborating on the whole premise of his 18 min TED talk. Also, if you've read Good to Great, it feels like the hedgehog concept all over again, but told by someone else. Overall fine; just nothing really "new" from his TED talk.