As a talent manager with a background in organizational behavior I found this book to be very inspiring and it holds the key to what a lot of companies miss when trying to engage employees. True, this isn't a business strategy book. you aren't going to find information about financial strategies, balance sheets, execution plans, or anything nitty-gritty that you might learn in a traditional Business School. However, this book does explore that Missing Mystical ingredient that causes some companies to have legions of loyal followers vs. companies that just use manipulations like strategic or cut-throat pricing or customer promotions and rebates to elicit market share. Those manipulations are not sustainable nor do they drive innovation. If you're looking for a business book or plan to get your great idea off the ground this probably isn't the best place to start. If you have a business plan and you're looking for ways to position yourself differently or attract a more loyal market this book might provide some good ideas.
probably not... once is enough
maybe depending on the need of the person
No extreme emotion... the best part is the last chapter...
Didn't know how much more to expect after the TED Talk after that was so complete, but Simon really keeps your attention and captivates for the whole book.
In fact, I know for certain that I'm writing this review because I believe in his "why."