Simon Sinek's Ted Talks are great because he delivers the message in a very concise manner. Overall, the message of the book is simple and the information is great, but watch the Ted Talk and give the book to your manager, your manager's manager, your team...
Many pearls throughout the book. A little slow at times but overall it is an easy read. If you want a book to help give you or your business a purpose this is perfect for you. it will help you recognize your purpose.
There's a lot in this book about Apple and a lot of power speech inspiration, however there's very little in regards to technique. I think there were only two graphs that were useful, and there wasn't really anything about how to find your why.
I made it through about 2 hours of hearing the same thing over and over again. When the author asserted gut driven decisions are superior to data driven decisions I gave up.
This book has caused me to reevaluate the way I look at life in general. Through a lot of introspection I've come to discover how much of a "common commodity" my current business is. My goals and objectives were not clearly defined and more importantly, the "WHY" of the business was almost non-existent.
Simon Sinek's insightful analysis of the importance of having a clearly defined "WHY" has given me a completely different perspective overnight! With merely a mind shift change and clearly defining a purpose and focus of the company, I feel as if I don't even have the same business anymore. Even mundane tasks have new vigor as they have a purpose in achieving a greater mission now. After years of complacency and running through the motions, I and my employees are now excited about working toward an "actual why".
I'm confident that the principles discussed in this book will be life changing for all those who apply them. Great Book!
I first heard about this book through a friend, and it has now been paramount to my small business! I will make all of my new employees read or listen to it!
this book provides perspective with great real world examples. it provided me with a direction to focus my efforts and realize my goals.
asking yourself the question "why" will put in perspective of who you are and who you wish to be. even if you work for a company, it will help bring meaning to what you do for the greater good of the company. I wish more company leaders started with why.