This book ranks in the top 3 of all books I have listened to so far.
This book applies a basic principal of asking yourself in every decision you are making in your professional career and personal life 'Why?' The good thing is it does not stop there, it continues on to support you (and its theory) with facts for exactly the reason you should be asking 'Why' in that particular scenario.
To many business books today provide a topical overview without any depth to support you or a theory. This book provides all of that and also is incredibly easy to listen to.
A rel treat is that this book sounds more natural reading it on 1.5x speed bump.
While I learnt to start with 'Why', I also kind of felt that the same concepts were repeated. The book could have been shorter, but for this repetition. And, Apple seemed to be featured in most of the book. Even though I respect Apple for whatever it has done, other examples would have been good too. The narration is sweet! The author is friendly and casual.
Someone who cannot get enough "reading" on the web, Kindle, iPhone, Audible..even a REAL paper book once in awhile. Save a tree..use E.
We tend to ask WHY a lot in life. Now we need to in our Biz.
I actually purchased the paperback as well and to help speed read I set the audio to 1.5 and followed in the book. What a great way to read and not be distracted or day dream and miss things.
Yes - this is essential reading for everyone. I want my entire executive team to read this. I want everyone to understand that what they do is not whats important. I want them to realize what is.
Great by Choice - Jim Collins. This book gives you true, fundamental, insights into what is actually important to people and companies.
The book is read in his words so you getter a better idea of what was important to him. You get a deeper understanding of the author's purpose.
It made me want to share it with everyone.
The core concept.
I loved the book, but, like I said, it could have been said in a few ted talks...his TED talk gave me the jist of the book, and there were a few other gems.
Overall Incredible, but I wish it was shorter. Got a bit redundant.
Was very informative and enlightening. Helped to understand what happens to business's over time and what can be done to correct the drift. Anyone who has to do with business would profit from reading this book. If you are starting a business, this is a must read to help keep you on track.
Very interesting and thought provoking concept, made me look at advertising from companies through a different lens.
I tried three times to finish listening the book to the very end and always gave up somewhere in the middle. Concepts are interesting but there were many "but"-s to me. The most important "but" for me - almost for any concept, idea, story present in the book, I had read before much better version / explanation / description. Did you like the story on Martin Luther King? I suggest you have a look at Power of Habit by Duhhigg. Do you like idea that the our need for "why" has neurological background? Grab for David Kahnemann or Dan Ariely for better understanding of our decision making processes. Do you believe that there should be a purpose / reason / "why" in whatever we do? Have a look how Drucker elaborates on this subject. ...Maybe I was just unlucky to read various books in wrong order.
just finishing John Kotter's Heart of Change and having Daniel Pink's Drive on the list
Narrator sounded too suggestive / manipulative to me
As the concepts and ideas are interesting and relevant, I suppose the book might be found appealing by many readers. If it's one of the few first books you're reading on leadership, it's a good fit.
Don't buy this if you are expecting the author to give you guidance on finding out how to start with why. The author uses the same examples over and over and over again. If this philosophy was applicable to people in addition to companies, there would have been some instruction how to apply it as such. The book could have bee condensed into an hour and should have been titled, "let me tell you why some companies have failed".