Great book that delivers on its title. To inspire we need to focus on why we do things and not what or how we do them. He claims this why focus can streamline communications inside and outside a company. It is what helps to make an emotional connection. Its not that you have never heard this kind of idea, however it is the way he presents and plays with this concept that that makes it worth reading.
It's incumbent on a book titled "How Great Leaders Inspire Everyone to Take Action" that the book itself should in someway inspire. I hardly made it into this before I felt compelled to listen to something else. Repetitive and un-inspirational. Maybe it was the read or the content. Regardless it was not for me.
...It's insightful and has inspired me to look at things in a different way - that is, to always begin with asking "why". So, I will be listening to this book multiple times to make sure I understand the message.
Simon brought enthusiasm and passion, but a professional reader may have done a better job of narrating.
It is an "ear" opener. I've heard of the concept of having a purpose before, but this book really digs deep into the subject. It manages to maintain my attention most of the time.
Great book, powerful lessons that can be applied to any areas of life, maybe could improve with a professional reader. But well worth the credit spent on this one.
Discovering Audible opened a whole new world!
In life and in business we often forget about WHY we do what we do. After you listen to this book you may decide to change what you do so you can be happy with the WHY you wake up every day to do what you do.
I think the book "Enchantment" by Guy Kawasaki is a complimentary book. He is also another great story teller.
Of course "Simon" who actually reads his book. He is a great story teller.
This could only become a documentary on change management and I would use the tag line - Time to Re-Think "WHY"!
This book helped me as a manager to re-evaluate day to day decisions based on "why" I enjoy what I do and "why" I think the company I work for is in business. If there is a disagreement between your "why" and the company's "why" it is time for you to quit and choose a new career path.
While I agree with the basic message, which can be comprehensively articulated in full, on a napkin, I find this book to be extremely trite and boring.
As if the words themselves aren't boring enough, Simon's narration is so slow that even when listening to it at 2x speed on my iPhone; it still sounds as if he is half asleep!
He could have come up with some ways to find your own "why". And he could have skipped all the trite Apple references. Yes, Apple are cool, I've been a user since 1997 but hey, these Apple examples have been repeated ad nauseam in countless books for years and years.
Boring, overhyped and highly overrated.
If you have ever worked with your passion, this book will put into words what it was that you tried to explain about "why." Highly recommended for anyone who has become disconnected from their original "why" or who is looking for a way to inspire.
Award-winning direct response copywriter and lover of all things non-fiction.
This book is written around a great principle: Start with Why. The problem is after the first chapter or two the whole book tend s to sound the same with the same examples being stated over and over and over and over again.
No need to waste your time with this book. You can easily just search online for Simon Sinek and watch his TedTalk and get the gist of this book in 18 minutes -and save your self 7 hours.
Too much of the same stuff repeated over and over.
Read faster. I had to play it at twice speed to get through it.
To build your sales and marketing message around why you do what you do instead of just what you do.
I could listen to it in the car, plane, office....
The whole concept of WHY
Its a good Listen / Read
An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.
I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.
I take pride in being creative, out-of-the-box thinker.
I think that this book has changed my life permanently. I was looking for thing that i even did not know what is it, but i know that there are some pieces that are missing to me to create my own life puzzle.
This book gives the answer to the question that I often asked myself "Why do I always do things differently?" It is because i was always starting with my own and unique WHY.
Thank you Simon.
You 're truly leader!