I could listen to it in the car, plane, office....

The whole concept of WHY

Its a good Listen / Read

I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.

I think that this book has changed my life permanently. I was looking for thing that i even did not know what is it, but i know that there are some pieces that are missing to me to create my own life puzzle.

This book gives the answer to the question that I often asked myself "Why do I always do things differently?" It is because i was always starting with my own and unique WHY.

Thank you Simon.
You 're truly leader!

Simon offers a great perspective in how we approach the world and our audience with our passions. He makes it simple to follow and he does exactly what he says he does; inspire.

TED Talks.

The entire book.

Sinek hones in on the very essence of what drives sustainable business growth in any industry. More about general business than leadership, this is an incredibly insightful listen that clearly points out how we've done it wrong for so long. If you have any ambition for creating a start-up, growing a business, or leading a team the way the greats (Steve Jobs, MLK, etc) have done, you must read.

You may well think this is a no brainer and I can tell you it is. A simple concept, really well explained and demonstrated in a passionate and genuine way. I loved this book and will listen to it often, it has already changed the way I think and act at home and in business. Start with why will show you the way, give you a compass to navigate to and steer you in the right direction. Thank you Simon.

Simon's book is energizing. While the concepts aren't unheard before, the way he has woven great accounts of businesses that implement or ignore them is highly engaging. Plus, his passionate and articulate delivery of the audio is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more! And the content is so usable, I bought the hard copy to refer to often.

Jim Brown, author of The Imperfect Board Member

While I agree with the basic message, which can be comprehensively articulated in full, on a napkin, I find this book to be extremely trite and boring.

As if the words themselves aren't boring enough, Simon's narration is so slow that even when listening to it at 2x speed on my iPhone; it still sounds as if he is half asleep!

He could have come up with some ways to find your own "why". And he could have skipped all the trite Apple references. Yes, Apple are cool, I've been a user since 1997 but hey, these Apple examples have been repeated ad nauseam in countless books for years and years.

Poorly. Very.

Nope.

Boring, overhyped and highly overrated.

I have listened twice now and I purchased the paperback. I have my own business and have been struggling with figuring out what my why is...what do I provide? It is such a nebulous concept. I have been trying to get my agents to help co-create why we do what we do, get some core values knocked out, etc. But really, this is MY company and I have a vision for the future. I need to figure this out. It can't be co-created because they are not my partners in business. This book is a perfect road map to helping you sort through your brain to come up with the perfect few words. Do I have it yet? Not quite...but I think after I spend several mornings reading the paperback, making notes and spending time brainstorming after each read, I will have it figured out.

Awesome, awesome, awesome!

Yes we should all start with Why!

The intelligent way the author told a great story.

No I haven't

Yes

Powerful read/Listen!