Simon Sinek in his easy to listen to and thought provoking book explains how business' who describe or identify themselves by their process' or what it is they do rather then why they do it, find themselves directionless and floundering in their chosen field.
By starting with why they exist, an organisation or individual can focusing on that purpose allowing clarity and congruency within their decision making. People are inspired and motivated by the why; it allows them to identify with the individual or organisation.
Simon presents his thoughts in a logical and easy to follow manner. His voice is enjoyable, and he presents his material passionately and with conviction. I enjoyed his presentation thoroughly and recommend it highly to anyone interested in developing a why to their business or interests in life.
The audio books I get tend to be either 1) scifi or 2) things for my husband and me to listen to on long road trips--humor or history
This book is a poster child in two ways, neither of them good.
First, poster child for author with a hypothesis who selects a couple of well-known examples of companies that fit his hypothesis and thinks that proves his hypothesis is correct. I’m not saying his hypothesis is wrong, just that he did nothing in this book to prove his case. No real research, just his opinion, which he states over and over and over.
Second, poster child for authors never being allowed to read their own books. Nuff said.
[I listened to this as an audio book read by the author.]
...It's insightful and has inspired me to look at things in a different way - that is, to always begin with asking "why". So, I will be listening to this book multiple times to make sure I understand the message.
Simon brought enthusiasm and passion, but a professional reader may have done a better job of narrating.
It is an "ear" opener. I've heard of the concept of having a purpose before, but this book really digs deep into the subject. It manages to maintain my attention most of the time.
Great book, powerful lessons that can be applied to any areas of life, maybe could improve with a professional reader. But well worth the credit spent on this one.
I would recommend this audiobook to entrepreneurs and employees who are struggle on boring jobs. This book can help them realize a that business should be about helping people.
The case studies are very insightful.
It makes you laugh sometimes, but it keeps you thinking all the time.
While I agree with the basic message, which can be comprehensively articulated in full, on a napkin, I find this book to be extremely trite and boring.
As if the words themselves aren't boring enough, Simon's narration is so slow that even when listening to it at 2x speed on my iPhone; it still sounds as if he is half asleep!
He could have come up with some ways to find your own "why". And he could have skipped all the trite Apple references. Yes, Apple are cool, I've been a user since 1997 but hey, these Apple examples have been repeated ad nauseam in countless books for years and years.
Boring, overhyped and highly overrated.
Great book that delivers on its title. To inspire we need to focus on why we do things and not what or how we do them. He claims this why focus can streamline communications inside and outside a company. It is what helps to make an emotional connection. Its not that you have never heard this kind of idea, however it is the way he presents and plays with this concept that that makes it worth reading.
A retrospective on how we position and sell our thoughts, our passions – both in personal & in business life. Focused on the latter, “Start with Why” strips apart well-known businesses in an attempt to exemplify what works and why in regards to gaining both employee and customer loyalty. Understanding the reasons on why some initiatives are successful and others are not, from tangible as well as intangible, emotional points of view are well explained in Sinek’s book. Although repetitive at times, the overall concept with actionable takeaways makes this a recommended read.
Healthy Board Coach
Simon's book is energizing. While the concepts aren't unheard before, the way he has woven great accounts of businesses that implement or ignore them is highly engaging. Plus, his passionate and articulate delivery of the audio is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more! And the content is so usable, I bought the hard copy to refer to often.
Jim Brown, author of The Imperfect Board Member
Always moving. Always listening. Always learning. "After all this time?" "Always."
Simon Sinek's 2009 "Start With Why: How Great Leaders Inspire Everyone to Take Action" wasn't what I was expecting, but I hadn't really taken a good look at the summary. I thought I was getting a business process or procedures book that would help identify and design streamlined procedures. I thought I was getting case studies, like : "If a car maker has a goal to sell 100,000 of a certain model of cars in a year, what steps would be taken - and why? What good leaders have done this before? And are there more effective steps - for example, if the maker is selling hybrid cars, should the maker conduct its own survey of green consumers? Or would it be more efficient to buy a marketing list from Whole Foods?
The book was much more interesting. Sinek, an eternal optimist whose name ironically sounds like 'cynic', isn't talking about that 'why'. His book is about why people and organizations do what they do when they aren't doing it just to make money and satisfy shareholders. Sinek discusses the dream of Sam Walton to bring affordable goods to rural America. That was his "why". Wal-Mart was, for a time, beloved - but Sam died and the corporation is canibalizing its own employees [my words, not Sinek's]. Probably a third of the book is about Apple and Steve Jobs. Jobs was alive when Sinek wrote "Start With Why". I'd agree with Sinek's proposition that Jobs/Apple wanted to change the world, and that was their "why." However, I read Walter Isaacson's authorized biography "Steve Jobs" (2011) and I'd go one step further: I think Jobs "why" was that wanted to control the world, and that Jobs did end up controlling a lot of it. Sam Walton definitely lead by inspiring. Jobs - well - sometimes he inspired, and often he scared people silly.
I did find it curious that Sinek didn't mention Warren Buffett, Berkshire Hathaway, or its portfolio of successful companies. I don't think Buffet fits Sinek's model, but Buffett is one of the wealthiest, most admired and philanthropical businessmen of our time. The Oracle of Omaha doesn't have the technical know-how of Microsoft's Bill Gates or the artistic genius of Walt Disney, but Buffett is, in a very quiet way, trying to change our world by eliminating income inequality.
Sinek argues that inspirational leaders are reaching to their limbic brains. I'm sure that is true, but I think that's a vast oversimplification of where inspiration comes from. That particular brain system is so large and so complex, it's like arguing that water comes from the ocean. He's developed a theory of "The Golden Circle" to describe the core of motivation. I'm not sure it's as all encompassing as Sinek believes, but it's a good seed for additional research.
Sinek did the audible narration himself, and had an interesting accent. He'd be going along, and all of the sudden, an East Coast accent would pop up for a word, and disappear. The answer was he lived all over the place growing up - including New Jersey. The audible could have used an Audible proof. There were a couple of places where a some lines repeated.
[If this review helped, please press YES. Thanks!]
Discovering Audible opened a whole new world!
In life and in business we often forget about WHY we do what we do. After you listen to this book you may decide to change what you do so you can be happy with the WHY you wake up every day to do what you do.
I think the book "Enchantment" by Guy Kawasaki is a complimentary book. He is also another great story teller.
Of course "Simon" who actually reads his book. He is a great story teller.
This could only become a documentary on change management and I would use the tag line - Time to Re-Think "WHY"!
This book helped me as a manager to re-evaluate day to day decisions based on "why" I enjoy what I do and "why" I think the company I work for is in business. If there is a disagreement between your "why" and the company's "why" it is time for you to quit and choose a new career path.