I enjoyed it. It hit the nail on the head with the problems my company is facing and I need to fix.
If you're looking for a book to help you find something deep inside yourself that you may have lost, your why, this is the book for you.
I have thought out my why and have a new approach to my business and daily living. People don't buy what what you do they buy why you do it. This book will show you away and exactly what it means to start with why
I am already familiar with Simon so I knew what to expect. But what I like most about his for at to this book is that it is almost like a training class and not a lecture. Most books on this topic are lecture format.