Before stating a business or any venture for that matter this book is a must read. It takes simple concepts and explains them with real life experiences that resonate with any listener. This is a text you will revisit many times.
I've read, engaged and practiced many principles explained by countless authors. All of which where, and still are, valuable. However, I've never been so thankful to walk away with the gifts that this book so elegantly explains by Simon Sinek. The entire foundation of "why?" now applies to my business, my life and the grounding force in all I do. This experience has ignited a cause to personally be true to, and start with, "why?", and in addition, share my enthusiasm by writing this review.
Thank you, Simon for sharing this gem!