I had the opportunity to see Mr. Sinek giving a live speech a few years ago and I was immediately thrilled with the concept of which he was speaking.
Since then I've bought his book, both in paper form but also as an Audible book and this is one of the books that I've keep synced to my iPhone because I keep coming back to it, listening to it again and again.
The concept of why is really very simple and once you start thinking about it - really very obvious, yet it took, at least for me, someone to write it on my nose before I saw it.
I can only highly recommend it and the fact that it is narrated by Mr. Sinek himself, makes it just even better. Thank you Audible for releasing this title!
Although it would be easy to argue against the premise, there is merit in some of the arguments presented by the author. Sometimes it is worth listening to a book because it provokes thought even if in the end you don't entirely agree. This is one of those books. Easy to listen to,, and if somewhat repetitive, not boring, and certainly thought-provoking.
I would recommend it to all my friends who are contemplating the direction their career could take, but are unsure about which direction to go.
One of the big (only) takeaways for me was the simple thought of discovering my own "why", and using that as a reference point in career decisions. I've thought about this in terms of goals and passions before. But something about "discovering your own why" really resonated with me.
This book has some great concepts, but it feels like 20 minutes of good material crammed into 7 hours of audio book. I found the repeated example of Apple as a company that starts with why to be overkill. (Admittedly, my personal bias against Apple, and my disdain for the smug, pretentious Apple faithful probably clouds my judgement.)
While I understand why Mr. Sinek dives into the connection between his theory and recent discoveries in neuroscience, it distracts from the content a bit for my taste.
When I started listening last week, I wasn't necessarily looking for any insights into my career, nor was I hopeful this book would help in any real way. This was just another book to listen to while I walked my dog in the morning. It ended up being time well spent, and I found myself listening to some of the chapters a couple times to get the main points.
Overall this has some good content, but could be reduced down to 30-40 minutes and achieve the same impact.
This book contains a valuable concept, and the writer manage to bring the message in a clear and concise way. I really enjoyed the book and I am already applying the princi[les in my company. It will take time to instill this philosophy in the workplace, but it is very important. I highly recommend this book.
Blessed to bless
This will make the BEST out of anyone... It will challenge YOU not only to be a Leader or Company that inspires (NOT manipulate) others but to be that Parent, Child, Friend, Neighbour, Citizen that Inspires others without needing the help of the so many manipulative techniques in our day!
My plan is to listen to this at least once a month to keep my focus!!!!
I would not listen to Start with Why again because there is not that much factual content but Sinek offers his special opinion on marketing and entrepreneurship in general
Sinek tries to enchant the listener by a rater annoying alteration of tone and voice
It gave me the courage to pursuit values in business activities, and I find the thought persuasive that we are need to meaning into our companies
I am very disappointed with this book.
First, this book is mostly about marketing and business related topics. It talks about the obvious need to align business tactics (“what” ) to the overall strategy (“why”).
The book claims that success of companies such as Apple, Harley Davidson, South West Airlines, Costco, Toyota comes from knowing WHY they do WHAT they do, whereas failures of companies such as Microsoft, Walmart, GM comes from focusing on WHAT they do rather than WHY they do it. (The very selection of successful/failed companies shows clear bias).
The most absurd statement is that features, price, quality are actually a manipulation on the side of companies, whereas true loyalty is earned by sticking to underlying principals of WHY the business exists in the first place. So, basically, Apple’s claim that they “Think different” is the real thing, while PC’s superior features, price, quality are actually a manipulation.
IMO this is completely absurd. The book itself admits that people buy Macs because they want to make a claim about themselves. If that’s the case, then Apple/Steve Jobs cleverly positioned the company and created an aura around it, so that people could “feel different”. This is the supreme manipulation – to sell inferior products (price/value) under ideological slogans.
The only interesting part of the book, for me, was that people tend to rationalize their emotions rather than think logically. It just reinforces my suspicion that Apple’s gadgets are bought because they are “cool” and “prestigious” and make people “feel different”, rather than offering real rational benefits.
Overall, I did not find any convincing and realistic explanations of companies’ successes or failures.
I would not recommend this book to anybody, unless you have really too much time and money.
I find Simon Sinek to be a fascinating individual. I know that he is also an extremely intelligence person and I feel that he has similiar values and has written a fasctinating book. The real issue I have with the book is that he touts the mantra "start with why", and with about 2 hours left (about 3/4 through) I feel kind of cheated. I feel this way, because I know I must start with why, but I don't have any real way to FIND my why. What is my why? What motivates me? Have I lost it? I know this is not a self help book, I know this is a modern day "Profiles of Courage" kind of book, but I feel like Simon could have taught me something of how to find my why. Mabye it's in the last 2 hours. Mabye, I'll go back to fiction for my morning commute.