I loved this book for the message that it brings to organizations and companies. If you haven't heard or read it yet, I highly recommend it. It does drag on using the same examples and companies, but the overall message is eye-opening.
I started a beverage company and in the midst of its launch I realized I had 10 different missions. It wasn't until reading Start With Why that I was able to read between my own thoughts on what my one true mission was for the brand. What an amazing book. Simon's authenticity comes through with his testimony of not knowing it all but being confident in what you do know and go be better than you were today.
Loved it! great narration, easy to follow even if you don't agree with all the examples
As a talent manager with a background in organizational behavior I found this book to be very inspiring and it holds the key to what a lot of companies miss when trying to engage employees. True, this isn't a business strategy book. you aren't going to find information about financial strategies, balance sheets, execution plans, or anything nitty-gritty that you might learn in a traditional Business School. However, this book does explore that Missing Mystical ingredient that causes some companies to have legions of loyal followers vs. companies that just use manipulations like strategic or cut-throat pricing or customer promotions and rebates to elicit market share. Those manipulations are not sustainable nor do they drive innovation. If you're looking for a business book or plan to get your great idea off the ground this probably isn't the best place to start. If you have a business plan and you're looking for ways to position yourself differently or attract a more loyal market this book might provide some good ideas.