What a simple but oh so powerful concept. I think we all know the validity of understanding WHY we do a thing. This book's emphasis is about sharing that information with those whose lives we are involved in.
I have re-started using the "why" conceot at work and have enjoyed the results. Taking the time to explain why we are doing something makes the acceptance and execution so much easier for those participating.
It is a book that I will listen to again because it motivates and guides me to use this simple idea constantly.
Like the book, like the results. Thanks Simon!
YES! I love hearing Simon narrate his book! He inspires me!
Too many to list!
My reaction to this book was to quote him, to tell people to get his book.
mom of 2 and marketing firm owner
This book came highly recommended by some colleagues. Although I agree with the underlying principles of the book, the book spent too long building up to the reason we should start with why, and less about practical applications to our businesses and lives. I would have liked to see more thought-provoking questions to help leaders and business owners apply this to their own businesses.
So the Audible version is awesome because Simon reads it himself. It's a nice carry over from his talk. I have the Kindle version of the book to but the audio is similar to listening to him in person (or like hanging out with him). His concepts are not only inspiring but have helped me shape the way I operate in the world.
Find Your Why
The best thing is it helps you get all the way down deep into your why. I didn't know mine when I started, and I had never really thought about it. It was a game changer for me.
No I have not
I recommend this to anyone who wants to truly lead, or anyone who just wants to really find themselves. I know it sounds very touchy -feely, but it really was a huge personal and leadership game changer for me. I know exactly who I am, why I'm here, and where I'm going. I have always been a confident, self-assured person, but this book still made an amazing difference for me.
This is one of the best books on aligning your people with your values, mission and purpose. It is a must read for anyone who is looking to build a great culture
Do you have any doubt about What you and/or company are doing day by day. This book is for your. First asking "Why" is a good book to answer this question.
Overall, this is a very good book. In audio form, it's occasionally obnoxious with its repetition. I'm guessing that in written form, there were pull quotes scattered throughout the text. The author just reads those, as if they were part of the text. A bit weird.
On the other hand, the material is great. On the face of it, "start with why" is practically self-evident. Yet, as Sinek illustrates, many companies (and individuals!) forget their "why" and focus too much on the whats and hows of business.
If you're not following this material closely, it might sound like just another business book making hay out of the obvious. Don't get stuck too much on his frequent use of Apple as an example -- it's just one that's easily accessible. However, I do think this would make a more compelling book if Sinek had chosen a better example for the corporate part, told their story, and then kept coming back to *that*. The MLK example was pretty good though.
Other reviewers didn't like Sinek's reading. Aside from reading pullquotes, I think he did quite well. The sound quality isn't superb, but it was perfectly acceptable.
This book has definitely influenced me personally and professionally. I am rethinking what the heck my business (and life!) is about.
I had the opportunity to see Mr. Sinek giving a live speech a few years ago and I was immediately thrilled with the concept of which he was speaking.
Since then I've bought his book, both in paper form but also as an Audible book and this is one of the books that I've keep synced to my iPhone because I keep coming back to it, listening to it again and again.
The concept of why is really very simple and once you start thinking about it - really very obvious, yet it took, at least for me, someone to write it on my nose before I saw it.
I can only highly recommend it and the fact that it is narrated by Mr. Sinek himself, makes it just even better. Thank you Audible for releasing this title!
Although it would be easy to argue against the premise, there is merit in some of the arguments presented by the author. Sometimes it is worth listening to a book because it provokes thought even if in the end you don't entirely agree. This is one of those books. Easy to listen to,, and if somewhat repetitive, not boring, and certainly thought-provoking.