every bit of this book makes you think how it applies to you and your business and what is it that you need to do to always remember why. a must read for any entrepreneur
I must highly recommend this book to anyone who weights to succeed at...anything, really. Certainly, this book is most applicable to leading organizations. The author narrates, so you don't have any worry of unintended or missed meaning and implication. That said, I'm (possibly a bit of a snob) not a huge fan of his performance as compared with other professional narrators. Not bad though, by any means, and very comfortable to listen through. Get it, you won't regret it!
This booked reinforced our belief system about why we started our design agency Funsize, why we exist and matter. It was my guiding as I built our leadership ranks in our first growth phase, and it will continue to be a guiding light to the future. This is the most inspirational and important book I've ever read.
most of the time i get at least a few good things out of a book even if most of it isnt so great. this book i learned absolutely nothing and think many of the points were actually invalid. he believes that people "dont buy what you do or what you make, they buy why you do it", which seems obviously false. i dont know what his qualifications are, but without checking im pretty sure he hasnt had much success outside of coming up with a catchy title. save yoursellf some time and skip this book.
repetitive, repetitive, repetitive
Don't waste your time or your money... the whole point of the book is in the title.
There are a few good anecdotes, but the information presented is often based on opinion but presented as fact. The same examples are used repeatedly and the information is presented in seemingly random order.
Watch his TED talk and call it a day.
I'm not an entrepreneur; I'm an artist and independent contractor, but this book really inspired me and helped remind me of why I am pursuing a career in the arts. I think just having this change in attitude will sharpen my focus and hopefully change the way potential clients see me too!