The book is very repetitive. Could've communicated the message in half the time. Could've spent more time on how to actually implement how to find your WHY (ie Golden Circle).
I would highly recommend the book to listen to. It will change the way you see business.
I could hardly stop listening to this book. I feel inspired: motivated to live a life with purpose, and to lead others with shared values rather than being in charge and barking orders. There's a way out of the rut I've been in, and it starts with why.
This book completely revitalized my drive for my business. I had recently reached a very frustrating plateau in my business and no matter what I did the actions where futile. After reading this book I realized that I had lost my sense of "WHY" why was I doing the business. This book completely enlightened me and allowed me to get back to basics and fall in love with why I do what I do. Thank you Simon Sinek.
Great book and great perspective into the customers thoughts and how to look through their eyes. Have listened to this several times since downloading.
"When you compete against everyone else no one wants to help you. When you compete against yourself everyone wants to help you." Read this book and restore your perspective.
this book is the compass to point you in the right direction ... it puts everything into perspective
Simon has a way of presenting things we all see and think of every day from a different angle. This book has shed some light on why some companies are successful and why others are not, but the lessons taught go beyond just companies, they apply to people and life in general. Great book.