Yes, because the author's voice is instructive and gives better context.
This is the best business book I have. It captures the essence of building a long-lasting business and puts the customer relationship into context.
I wish I had read this 2 years ago when My partner and I started our business. I learned so many fantastic insights and am already planning to listen again. Thank you Simon Sinek for writing this and the narration was excellent too.
I was struggling to understand my next step. In reading and hearing this book, I have discovered the problem. The problem, as Sinek describes, is "I had gone through what I now know is a split, and I needed to rediscover my WHY."
This book is inspirational. It is thought provoking and engaging.
Are you struggling with your next step? Take the time to read this book. I believe it will help you to rediscover your why.