Simon writes this book with a great message on 'why' and how purpose drives people to act the way they do. Good job relating to specific company Whys and can follow his narrative the entire duration of the book!
this book helped bring extreme clarity and rationale to my business operations. I have been researching for the past two years a lot of answers that this book provided. this was a fantastic read and a great way to start out 2017.
The book explains how starting with Why is instrumental in business success and marketing. I really appreciate what I've learned and believe implementing 'starting with why' will improve any business which is not already dedicated to the lifestyle/philosophy.
It also addresses burnt out business owners and how to get the fire back for personal and business success.
I couldn't bear more than 3 stars, because I feel like the whole book could have been summed up in less than half the time.
Additionally, it wasn't a page turner, so to speak. I had to make it a mission to finish it because of what I wanted to learn. Not very entertaining.
I would however recommend this book to anyone starting, running or marketing a business.
I bought this book because the premise is great. Unfortunately, though there are some interesting stories, this author doesn't have the first clue about sales and how or 'why' to sell. Since he has no concept of sales the entire premise is way off base. Great idea but he needed to interview people that actually know how to sell and not just research.
Not at all.
NO, this author has lost me forever.
This book is a total missed opportunity. After 30+ years in sales, I was excited about this book, very disappointing.
From the very beginning, I was taken in by this book. The title is what first got my attention, I have been seeking this for a while. The story was great, informative, delivered very well, and inspirational. It has inspired me to take action and make the appropriate moves to find MY why, and go with it. It's scary, but totally worth it. This book WILL change your life. Period.