a powerful insight on the theory and power of why. along with supporting examples of companies who have failed stay true to why they are a company and those that have successfully followed it. best book I've read this year
Loved it! can't wait to listen again!
This book gave me so much insight on how important "why" we do something versus "how". I learned how "why" can drive us and keep us going when challenges come up.
Simon is a master at determining why people/businesses succeed/fail.
He uses Apple a lot as an exemplary way of doing business and illustrates how effectively Apple link their products to why they're in business. So if you're not an Apple fan, beware.
I loved the book and his illustrations. His TedTalk is terrific too. Bright, young visionary, entrepreneur. Happy for his success.
There is a fair amount of repitition but the profound stuff needs that sometimes. The author's narration is a treat because he reads it a bit differently than the way the book was written so it helped sharpen the clairity.
There is no recipe for generating the WHY, which I was hoping for. Instead, by the end of the book my own WHY became naturally discoverable because at some point it clicked. Spotting the WHY of companies and other people will take more reflection and work to eliminate my own blind spots and hangups.
The Final Chapter seals the deal. This book is compelling not because it is a good sales job by Simon, but instead it is born out of experience.
This book is a must read for anyone interested in Marketing, Branding, or entrepreneurship. It will lay out the difference between those whom are successful and those whom seem to be stuck on a treadmill (going no where for the same amount of work). A business with out purpose is a commodity and a cheap one at that.