I really like how Simon gets you back to the core of why. It's great for those started out or those who are already established. Every leader must read this book.
I listened to this book while working. It's very inspiring for me to continue my business and keep planning. The book helps me understand the root of why businesses are successful; because they have the why and cause. Thank you so much. I hope others will listen and learn the power of "why" and not "what" before starting a business.
Just want to learn
No doubt, knowing why is key to what and how. I was convinced by 1/4 of the way through. I was actually inspired and ready to figure out my why. But on and on and on it went till the message of "why" became almost unbearable. several times I found myself screaming "ok, I got it. how about HOW!" In my opinion, this book could have been shorter and full of help in finding my why. guess I have to go online for the help.