Find Your Why

The best thing is it helps you get all the way down deep into your why. I didn't know mine when I started, and I had never really thought about it. It was a game changer for me.

No I have not

I recommend this to anyone who wants to truly lead, or anyone who just wants to really find themselves. I know it sounds very touchy -feely, but it really was a huge personal and leadership game changer for me. I know exactly who I am, why I'm here, and where I'm going. I have always been a confident, self-assured person, but this book still made an amazing difference for me.

This is one of the best books on aligning your people with your values, mission and purpose. It is a must read for anyone who is looking to build a great culture

Do you have any doubt about What you and/or company are doing day by day. This book is for your. First asking "Why" is a good book to answer this question.

Overall, this is a very good book. In audio form, it's occasionally obnoxious with its repetition. I'm guessing that in written form, there were pull quotes scattered throughout the text. The author just reads those, as if they were part of the text. A bit weird.

On the other hand, the material is great. On the face of it, "start with why" is practically self-evident. Yet, as Sinek illustrates, many companies (and individuals!) forget their "why" and focus too much on the whats and hows of business.

If you're not following this material closely, it might sound like just another business book making hay out of the obvious. Don't get stuck too much on his frequent use of Apple as an example -- it's just one that's easily accessible. However, I do think this would make a more compelling book if Sinek had chosen a better example for the corporate part, told their story, and then kept coming back to *that*. The MLK example was pretty good though.

Other reviewers didn't like Sinek's reading. Aside from reading pullquotes, I think he did quite well. The sound quality isn't superb, but it was perfectly acceptable.

This book has definitely influenced me personally and professionally. I am rethinking what the heck my business (and life!) is about.

I had the opportunity to see Mr. Sinek giving a live speech a few years ago and I was immediately thrilled with the concept of which he was speaking.

Since then I've bought his book, both in paper form but also as an Audible book and this is one of the books that I've keep synced to my iPhone because I keep coming back to it, listening to it again and again.

The concept of why is really very simple and once you start thinking about it - really very obvious, yet it took, at least for me, someone to write it on my nose before I saw it.

I can only highly recommend it and the fact that it is narrated by Mr. Sinek himself, makes it just even better. Thank you Audible for releasing this title!

Although it would be easy to argue against the premise, there is merit in some of the arguments presented by the author. Sometimes it is worth listening to a book because it provokes thought even if in the end you don't entirely agree. This is one of those books. Easy to listen to,, and if somewhat repetitive, not boring, and certainly thought-provoking.

I would recommend it to all my friends who are contemplating the direction their career could take, but are unsure about which direction to go.

One of the big (only) takeaways for me was the simple thought of discovering my own "why", and using that as a reference point in career decisions. I've thought about this in terms of goals and passions before. But something about "discovering your own why" really resonated with me.

This book has some great concepts, but it feels like 20 minutes of good material crammed into 7 hours of audio book. I found the repeated example of Apple as a company that starts with why to be overkill. (Admittedly, my personal bias against Apple, and my disdain for the smug, pretentious Apple faithful probably clouds my judgement.)

While I understand why Mr. Sinek dives into the connection between his theory and recent discoveries in neuroscience, it distracts from the content a bit for my taste.

When I started listening last week, I wasn't necessarily looking for any insights into my career, nor was I hopeful this book would help in any real way. This was just another book to listen to while I walked my dog in the morning. It ended up being time well spent, and I found myself listening to some of the chapters a couple times to get the main points.

Overall this has some good content, but could be reduced down to 30-40 minutes and achieve the same impact.

This book contains a valuable concept, and the writer manage to bring the message in a clear and concise way. I really enjoyed the book and I am already applying the princi[les in my company. It will take time to instill this philosophy in the workplace, but it is very important. I highly recommend this book.

This will make the BEST out of anyone... It will challenge YOU not only to be a Leader or Company that inspires (NOT manipulate) others but to be that Parent, Child, Friend, Neighbour, Citizen that Inspires others without needing the help of the so many manipulative techniques in our day!

My plan is to listen to this at least once a month to keep my focus!!!!

I would not listen to Start with Why again because there is not that much factual content but Sinek offers his special opinion on marketing and entrepreneurship in general

Sinek tries to enchant the listener by a rater annoying alteration of tone and voice

It gave me the courage to pursuit values in business activities, and I find the thought persuasive that we are need to meaning into our companies