I'm blessed to be working for Goodwill of Central and Coastal Virginia, a very why focused individual.
When I was listening to chapter twelve of this book my manager came in sharing one detail of his VBL (Values Bases Leadership) class. It was a video of Simon Sinek speaking about the Golden Circle.
Simon, your message is getting through loud and clear! Bi highly recommend this book and Simon's excellent narration .
Simon has inspired me to start with WHY in my own business of one, and I've seen the results- my clients are loyal, not just repeat. Great book. I'm sad he didn't mention The Container Store as a shining example of a company who knows their why.
This is a great concept and I think he does a good job of explaining his point but it could have been half the length. Starting with why is great action but more of a road map on how to start with why and then progress would have made this book better for me.
There could have been more examples as all he discusses is Apple and it seems like weird elementary examples of brand loyalty.
One could argue the target market of Harley Davidson drivers usually have tattoos so my question is...is it brand loyalty ? or just the demographic of folks who drive Harley's that would tattoo Harley Davidson themselves?. I see loyal customers of apple and don't see that many apple tattoos on their bodies. It's worth the read but nothing compelling or profound here.
Listening to this book became the final peice to the puzzle I've been putting together for the last six months.
If you're trying to figure out what you want to do with your life and what might be missing, this is a great starting place.
I highly recommend it.
So inspiring! I recommend to everyone I know, whether going into business, seeking authenticity or just looking for a good read. By the end of this book you will have a better eye for recognizing why people and business are successful and the know how to implement the strategy in your everyday life.