This book is one of the best I have ever read (listened to) on the topic of business and motivation. Sinek's point of view and lessons on the "why" versus the "how" can apply to many areas of life, not just business. I highly recommend this book whether in audible or print format. You will want to go through this material again and again!
Excellent listen for any entrepreneur or sales professional. As a manager or training and recruitment I also took a ton away from the book and listened to it twice in a week.
Yes, because the approach to managing business, life, and all things we're involved in, is much easier with the "Why" being the driver. Great concepts and examples are demonstrated throughout the book.
Simplified approach to what really makes business BOOM
Great book, all around
I bought this book because of its stellar reviews, Steven Covey in seven habits of highly effective people said begin with the end in mind. It was like one chapter. This is the same concept just drug out........and repeated......and restated.
Really enjoyed the book please read it if you aspire to do....lol anything. Sometimes money and success or even failure can take you off course. This book is good at keeping you in line with your purpose. He does however seem to be the biggest spokesperson to Apple but only because they display a good example of a company doing it with "why" in mind. I just wish he used more company's. Other than apple and Southwest. But I loved the concept.
Simon's view to the true motives of historically successful companies is eye opening and a great change of pace to standard leadership books. This is a fantastic read that needs to reach the masses.
A perfect listen to follow Leaders Eat Last- or perhaps precede- though I'm certain I heard Start with Why with greater openness having heard Leaders first. With my company engaged in strategic planning, having the concepts and tools from both of these is very timely. And they resound with both my gut and my experience.
I will be very interested now to look for more case studies and anticipate Simon Sinek's next book.