I discovered Simon through a Ted Talk video I found on YouTube. This book was great in delivering exactly what expectation I set based on the ted talk. excellent book!
Wow, Simon Sinek takes his TED talk and expands it in meaningful ways. This book has replaced Good to Great as my all time favorite.
Selling with a Noble Purpose - highly recommend this one too!!
Loved that he reads the book himself.
I felt that this was a very repetitive book without a lot of different concepts. I've read all of Jim Collins' books, and he has all of this covered, including many of the same examples. I absolutely LOVED "Leaders Eat Last." To me that was a great piece of work with original concepts and great story-telling.
Not at all. I just felt let down based on my prior Sinek book, which was such a hit for me.
Start with Why starts with a plausible, and credible premise - start why things are like they are, and you'll learn something important. And then the author thinks it best to prove it. With anecdotes! With anecdotes that are more bullshit than anything else.
So, people in the middle ages thought the world was flat (they didn't - this was an invention of 18th century protestants to ridicule the catholics for not accepting a heliocentric universe in the 17th century), Wozniak's Apple I was a singular thing (no, it was not, it was part of a whole "home computer" movement) and was aimed at businesses (nope, the home computer movement targeted hobbyist early adopters first). So, Sinek takes basic facts to illustrate his point, and fleshes them out with absolute nonsense. And if you've got any decent amount of world knowledge, your toenails will curl themselves up.
Now, the best way of presenting this advice would be to use personal stories, as people do who are consultants. Or to use fictional examples, which can work with a bit of phantasy. If you have to invoke famous people to make your point, please make sure to do a bit of researching and fact-checking and don't turn modern history into a wonderland of half-truths.
If you like this general kind of book, you might be better served with Seth Godin's book, which are inspiring-and-inspirational, and still a bit shallow in the point they make, but illustrate the point with well-researched examples. Or stick to Peter Drucker.
Lover of life and lover of books! I read/listen to a wide range (many) but my favorite non fiction are self-help and autobiographies.
The author made had some great examples to illustrate his points but he focuses on the same few companies throughout the book. e.g. Apple Fan Boy
With that stated, I am glad I listened to it and took a few good points away from the time I spent listening. However, this isn't a book I would listen to multiple times since he uses the same illustrations over and over in the book.
I think he could have researched and used other companies with long time founders and beliefs similar to those he referenced often. e.g. FedEx has had the same CEO and was founded on the People first philosophy like Southwest.
Do I recommend it? Yes. It isn't a book that you start and don't want to put down. It is a book that you can listen to during lulls in your day or your commute and get many benefits from it.
The foundation for organizational and product design.
Linkage of purchase decisions to psychology, the limbic system, and the belief of the customer about what the purchase says about them.
Reading the book is just as rewarding, I read the book first. Having it in audio format allows for multitasking and additional insights picked up the second listen.
Great material, enhanced from narration by the author.
Start w/ Why was basically a bunch of conjecture by the author. There was no real evidence to support any of his claims. Sure, his points are all logical and I actually agree with much of what he said, but he used surface level examples and vignette's to draw conclusions that are ultimately common sense. I was hoping for better examples, some data, and some rigor. This felt like an 8th grade paper. Waste of time.
Great case studies. Examples were abundant and served as the backbone of the book. For Marketers, this is a solid read. Now... if only your company could be Apple... why?
Relaxed, pointed, articulate
To get me up to speed quickly I played it back at 1.5x and had no problems understanding it. If you've never tried this feature, just let your brain adjust (it will be a little odd at first) and you will fly through the books. It would have been worth it to spend the entire time on this book but why not hack it?
You know when your boss tells everyone that you must read a book? This was the most recent one for us and it was an excellent choice.
I don't have time to sit down and read, but this works great to listen to on my commute.
I love how Sinek has such a clear vision and practical examples of how to start with why. This book will change the way that you think about the way you think!