You have to understand this to effectively market, otherwise your just part of the crowd who happens to get it right... or not...
He repeats stuff a lot.
I haven't read the print version, so, I can't say.
I like the thinking behind the idea of "starting with why." It just makes sense, and can actually be incorporated into any aspect of ones life.
It inspired me.
One of the TOP 5 Books I have ever read
Everything about it was memorable ! The concept of it is just incredible
Star with Why.....Changes everything
Yes, since it was read by the author, and he did a good job. The best part was hearing his own enthusiasm and accentuation on the areas that he found most important.
I think the message can be taken and used in many different ways. Personally, I have been able to think more clearly about what I want in a company culture and how it matches my personal purpose/vision. Before, I couldn't really put it into words why some cultures and brands connected with me better than others. I can now.
Listening to the suthour read his own book was great. Simon Sinek has great energy and he develops his thesis clearly and captivatingly. I listenend to it three times in a row and each time I learn new things.
I connected immediately with Sinek's premise that people don't buy what you do, they buy why you do it. He is a great storyteller, builds his ideas clearly and does not go off on a tangent. He's up there with Gladwell in my list of favorites.
Connecting through purpose
Great idea to have Sinelk be the narrator
I have already recommended this book to a number of people I know. I found the information fascinating and the authors passion for the subject intriguing.
The completeness of the coverage of the topic
He is a clear speaker
Chapter 7 and the connection between why and how
The book was written with a larger framework than just chapters. it has sections but the audible interface ignores the sections and only shows chapters
After watching Simon Sinek's TED Talk, I was intrigued by his idea that all great companies put their 'why' first- but wasn't entirely sure how to translate that into my own job, and now my own business. Sinek elaborates enough in his book to have ideas sparking for me constantly. I often had to stop listening just to jot down new creative ideas of where to take my new small business next. Since completing the book, I find myself able to articulate to strangers what my company is all about in a new and profound way.
The book has a great focus on Apple and Steve Jobs, which admittedly feels outdated now that Jobs has passed and Apple is slowly losing its 'why'. That said, the recent moves Apple has made as a corporation only nail home exactly what Sinek is saying.
If you are running a department and looking to motivate people, or selling something that seems to have lost its shine, or starting your own business and want to put the right foot forward, or simply lost your excitement about the company you run now and are in need of a re-focus- I think you will enjoy this book.
The premise is good, but there are parts where I feel like he's drinking a little too much of his own koolaid.
Most what's in the book can be found in a more condense form in his TED Talk and his talk at the 99% Conference (videos available online), but he does go into a bit more detail in this book. If you're unsure, I would google those videos and see if this is something you'd enjoy.
An excellent marketing book after you get through the first few chapters. The author starts with how business traditionally work, which is burying the lead, and makes for a slow start.
The main point of the book is valid and the author uses some interesting cases to support his hypothesis. What I found most compelling were the companies that started with a strong "why" but lost their way and got caught up in the "what". Some examples discussed include Dell, AOL, Apple (w/out Steve Jobs) and Microsoft.
This is a good book for marketers caught up in the 4/5 P's and features/benefits as opposed to starting with an internal "why" and building a value proposition from that perspective. There is also a cautionary tale about competing on price or features woven in.
The one caveat I have with books of this nature is they select the big winners (in this case Apple, Virgin, and Southwest Airlines) and use a bit of revisionist history. This book didn't discuss the number of companies that have succeeded without this model or the ones that failed using it.
All in all a good read.