Anyone that owns or is starting a business should consider this essential reading. The days of running a business like The Donald are over. If you want to do anything extraordinary, you must "start with why".
Sinek's philosophy is moving, important, succinct and....profoundly human. If this philosophy became the norm, it would revolutionize business, and society as we know it.
This book helped me solidify why I want to be in business. I had a good understanding of my "why" if asked, but now I know that "why" is the most important. Start with why" is very inspiring. I highly recommend it.
I was very happy to learn that Simon, the author, was the one that was reading the book. It was great to listen to him as you could clearly tell that he was passionate about what he was saying.
I did however have a few issues with the book. One was that if you've ever seen the Ted Talk video about Simon explaining the Golden Circle, we'll you've pretty much read the book. He does got into a bit further details in the book as he has more time to delve into the subject matter, but the Ted talk is a perfect synopsis of the book. My only other issue with the book is that he repeats himself a few times, so much so that a few times I thought somehow that the audio book went back to a previous chapter.
All in all though, I definitely recommend the book to others as it gave me a different insight into myself and gave me some things that I need to think about for my personal and professional life.
This book is a great book to help you reflect on your mindset. Having had the opportunity to see Simon Sinek speak in person, the book was a good review!
story was Southwest and Starbucks. Walmart .y why is very important to my business. thanks
I like how he compares major companies in illustrating the importance of why. Then at the end shares his own story. Great read for anyone who has a business or is starting one. Good for anyone really.
This book is great for new entrepreneurs who are starting off in their business. It's also a great reminder for the seasoned veteran.
If you don't have a strong enough why, you'll flounder and your business won't be as successful.
Great examples from corporate America.
Drives home a single, yet essential point of origin in Life's pursuits. Echoes what I feel in my gut. Strong overall with an outstanding job of reading by the author.
I recommend this book to all entrepreneurs at every level. From novice to advance, you should pick it up and tune in. This is mainly because Simon asks that you get to the "why?" of the company. Why do you go to work everyday? Why does this company exist? What? Insightful and the type of book to pass along to colleagues.