Focus on Purpose

N/A - although it was really awesome that it was read by the author.

Simon Sinek provides a great framework for building a great company around a strong purpose. Sinek shares excellent and memorable case studies in a book that you will want to read more than once.

This book is a game changer for anyone in the marketing industry. It is a fresh and common sense perspective that society has really lost. Yes. I will read again and again to refresh my perspective as well as gain many quotes for use with clients.

This is one of those books you will tell everyone about. It really did change my life as far as how I perceive brands and marketing as well as how I lead with purpose now. I am a Group Creative Director at an ad agency with over 20 years of experience. This book changed my POV forever. It is a must read for all my clients as well.

Get this book!

You can watch his TED presentation and get the entire point of the book (

Simon Sinek's style of speaking grates on me as bursting with smugness

I found the book too long. Would have enjoyed it more if it was shorter and less repetitive.

As others have said... Watch the TED video - its a great concept but can be told in 10 min more effectively. I couldn't get through all 7 hours of it.

I thought this book was completely uninspired. I trudged through because I felt like a fool for spending so much on it. I have researched most of the people he references in the book and I am very confident in saying 9 out of 10 times he missed the mark on these people. They were all great but he completely misses what made them people of substance. This books was a collosal failure try another.

Yes completely turned me off to the genre.

Uninspired at best

I bought it on sale.

This book would not be worth it if you paid me to listen to it. Worst book I have purchased to date.

What a simple but oh so powerful concept. I think we all know the validity of understanding WHY we do a thing. This book's emphasis is about sharing that information with those whose lives we are involved in.

I have re-started using the "why" conceot at work and have enjoyed the results. Taking the time to explain why we are doing something makes the acceptance and execution so much easier for those participating.

It is a book that I will listen to again because it motivates and guides me to use this simple idea constantly.

Like the book, like the results. Thanks Simon!

YES! I love hearing Simon narrate his book! He inspires me!

Too many to list!

My reaction to this book was to quote him, to tell people to get his book.

This book came highly recommended by some colleagues. Although I agree with the underlying principles of the book, the book spent too long building up to the reason we should start with why, and less about practical applications to our businesses and lives. I would have liked to see more thought-provoking questions to help leaders and business owners apply this to their own businesses.