After watching Simon Sinek's TED Talk, I was intrigued by his idea that all great companies put their 'why' first- but wasn't entirely sure how to translate that into my own job, and now my own business. Sinek elaborates enough in his book to have ideas sparking for me constantly. I often had to stop listening just to jot down new creative ideas of where to take my new small business next. Since completing the book, I find myself able to articulate to strangers what my company is all about in a new and profound way.
The book has a great focus on Apple and Steve Jobs, which admittedly feels outdated now that Jobs has passed and Apple is slowly losing its 'why'. That said, the recent moves Apple has made as a corporation only nail home exactly what Sinek is saying.
If you are running a department and looking to motivate people, or selling something that seems to have lost its shine, or starting your own business and want to put the right foot forward, or simply lost your excitement about the company you run now and are in need of a re-focus- I think you will enjoy this book.
The premise is good, but there are parts where I feel like he's drinking a little too much of his own koolaid.
Most what's in the book can be found in a more condense form in his TED Talk and his talk at the 99% Conference (videos available online), but he does go into a bit more detail in this book. If you're unsure, I would google those videos and see if this is something you'd enjoy.
An excellent marketing book after you get through the first few chapters. The author starts with how business traditionally work, which is burying the lead, and makes for a slow start.
The main point of the book is valid and the author uses some interesting cases to support his hypothesis. What I found most compelling were the companies that started with a strong "why" but lost their way and got caught up in the "what". Some examples discussed include Dell, AOL, Apple (w/out Steve Jobs) and Microsoft.
This is a good book for marketers caught up in the 4/5 P's and features/benefits as opposed to starting with an internal "why" and building a value proposition from that perspective. There is also a cautionary tale about competing on price or features woven in.
The one caveat I have with books of this nature is they select the big winners (in this case Apple, Virgin, and Southwest Airlines) and use a bit of revisionist history. This book didn't discuss the number of companies that have succeeded without this model or the ones that failed using it.
All in all a good read.
Simon Sinek's book was inspiring. The message is presented clearly and illustrated in detail. While some may find the book repetitive, its message was welcomed in all of it's detailed nuance because I am a part of a start-up company. The message makes sense whether you're a part of a small to large company or running a non-profit organization: starting with WHY is essential.
Co-founder @ Jazi
I will listen to this book over and over and continue applying its lessons
The book is as easy to listen to as Simon's great TEDx talk
Recommended to anyone in business who wants to clarify their WHY and build the business on it.
Yes, I would listen to Simon again. His voice is easy to listen to. I think Start With Why offers a unique way to evaluate why we are in the career or business that we have chosen. It seems like common sense but many times we forget our "why". He covers that in the book also.
Simon Sinek does a good analysis of Apple and the reasons behind its success.
I appreciated Simon's personal story which came at the end of the book. I think he could have moved his story to the front of the book, which would have helped me to understand how he came to his conclusions.
Be mindful of why first!
Simple change so impactful
From the Inside Out
Saw Simon speak at a convention and was hooked! I was able to see mistakes of own organization and how I could make an impact by making simple changes of my own thought process! Practical, enlightening, inspiring! A great message to act on!
yes alot of great stuff
Its so simple its something i never thought about. It has change the way view my team
I enjoyed listening to Simon Sinek. I liked thinking about "why." However, the book was repetitive, and I was unconvinced that the success stories were because of the "why." I'm also not sure why the content focused so much on gimmicks and rebates--if the conclusion was to focus on why.
This book made me angry above all else. It was a waste of time and money. I cannot fathom how this title got so many positive reviews here.
In general the book makes the following "point":
Successful endeavors are lead by people with a clear sense of purpose. These people start with "why", and then figure out the "how" and the "what" from there.
Nothing in this book added substantially to that. As others have pointed out, you can get the same content for free by watching the author's TED talk. He makes assertions in this book that range from the trite to the utterly ridiculous - all delivered as if he were revealing some great discovery. The impression I get is that his "research" consisted of the perusal of some Wikipedia articles on success stories like Apple and Steve Jobs, the Wright Brothers, Martin Luther King, etc.
It was all so fluffy and general and absolutely without substance. Again, I am at a complete loss as to how it could have even gotten published, let alone garnered positive reviews.
Folks I am sorry for the negativity but I am truly miffed at this one. Mr. Simon Sinek is now BANNED from my bookshelves. Fool me once ...