everyone needs to learn this principal no matter if you are in business or work for someone else, this applies in all aspects of Life..
I was honestly sad when I got to the end of the book because I didn't want it to be over. This book has a wealth of knowledge within it that going to help you discover your why and why that's so important.
Thoroughly enjoyed this book. While listening to this book I realized I drifted away from my why. This book was very inspiring, helpful and motivated me to get back to my why.
When you listen to this book, focus on the description of inspiration versus manipulation. Take notes and realize how this is affecting you in your daily life. Then start implementing changes in your daily routine and notice a difference in your lifestyle!
About two months of having applied the principal idea of this book at work, I can say I've seen a positive difference in the motivation of some of my subordinates.
The author does get annoying sometimes when he writes the word apple 10 - 15 times in a single paragraph, over and over again. The company apple was his go to example for everything.
Some of his points may have been poorly researched as well, but I felt that his main idea, that purpose drives motivation was very powerful.
Overall I enjoyed the read.