I enjoyed listening to Simon Sinek. I liked thinking about "why." However, the book was repetitive, and I was unconvinced that the success stories were because of the "why." I'm also not sure why the content focused so much on gimmicks and rebates--if the conclusion was to focus on why.
This book made me angry above all else. It was a waste of time and money. I cannot fathom how this title got so many positive reviews here.
In general the book makes the following "point":
Successful endeavors are lead by people with a clear sense of purpose. These people start with "why", and then figure out the "how" and the "what" from there.
Nothing in this book added substantially to that. As others have pointed out, you can get the same content for free by watching the author's TED talk. He makes assertions in this book that range from the trite to the utterly ridiculous - all delivered as if he were revealing some great discovery. The impression I get is that his "research" consisted of the perusal of some Wikipedia articles on success stories like Apple and Steve Jobs, the Wright Brothers, Martin Luther King, etc.
It was all so fluffy and general and absolutely without substance. Again, I am at a complete loss as to how it could have even gotten published, let alone garnered positive reviews.
Folks I am sorry for the negativity but I am truly miffed at this one. Mr. Simon Sinek is now BANNED from my bookshelves. Fool me once ...
It has the advantage of being read by the author and his passion for the topic and the personal anecdotes ring true. Only issue is that the diagrams would be handy. Why not upsell me a printed copy for a couple of bucks?
Have not read others.
It gave me an "aha" moment - very important right now as I start up a new business.
Again, upsell me a printed/kindle version that I can use as a field text.
Really great information that (along with Daniel Pink's "Drive") that get to the core of human nature....Informative, well researched, and helpful for all aspects of your life: work, family, friends, and especially for yourself!
This is one of those great read books. I read a lot of books and I am NOT one that reads a book then everyone in the company feels the effects. I'm a continuous improvement minded guy, I always try to pull something out of each book that allows me to improve upon myself or the companies overall performance. I read this book and found myself writing a "Why" statement for my company...which just happened to aid in some CAB (Customer Advisory Board) initiatives we were working on. This book did a great job getting you into the right mindset to look at "Why" you do what you do...get to the core purpose which creates a strong foundation...a foundation that everything stems from. I would highly recommends this book to anyone running their own company, branch, division, etc...
Yes, I plan on listening to this book again. Several chapters in this book that I want to review and implement.
No, this book requires daily reading.
Great book for understanding your own personal belief system and uncovering your own personal why.
I listen to learn... I learn to achieve!
An amazing listen for those looking for an insight into figuring the reason for their existence at home and at work. Why am I doing this? Why did a company do what they did, the way they did it and succeed?
Simon did a great job in both writing and narrating his book on the 'sense of why' and how it is the heart of the golden circle!
I have been promoting the message in this book and the author's TED Talks. People do buy into Why you do something (or they don't), but they never buy what you do alone.
You want to do business with people who are willing to hear and share your why, so START WITH WHY!
He uses simple concepts and case studies that are proven.
It made me open up my eyes, it is so simple, we all know it, yet we have lost some of it in this fast paced impersonal world.
Really enjoyed this book, it has a simple message with some very inspiring examples. Something we all can learn from.
A simple concept, a good listen. However, the key message is DRILLED into you a bit too much. You can get the same basic message message by goggling the author on the internet.