Interesting beginning, however rest repeats itself. everything is said in the first chapter. what follows is stretched out.
The overall idea is fairly obvious and can be easily summarized: customers are more loyal and passionate when their identity harmonizes with a company's identity, which is why it should be stated clearly. The endless examples Sinek provides do little to develop his thoughts. The book turns into a worship session to all things Apple. It did not take long for me to tire of this book, but I forced myself to finish it.
In that Way
Well written by an expert on the subject. His style is captivating and moving.
I could charge that it lacked depth. However, this was compensated for by the breath of the application of his premise.
The simplicity of the premise combines with the authors style for a fun, enlightening read.