Didn't know how much more to expect after the TED Talk after that was so complete, but Simon really keeps your attention and captivates for the whole book.
In fact, I know for certain that I'm writing this review because I believe in his "why."
this book is moderately repetitive but still a solid read. I have a lot of respect for Simon sinek. more leaders need to understand the central concept of this book. I am buying "leaders eat last" next :)
I really enjoyed the perspective and depth of explanation in what why means and how it matters. The only thing I felt that it could have used to complete it, and maybe this could be an additional book for the author, was how to arrive at a why. I know my why and how to test its effectiveness, but what kinds of exercise may help someone else discover their Why. It's almost like finding the meaning of life for yourself or your purpose in life. How can make identifying your why easier? Again I get the purpose of the book, but think this would be helpful since there is not a lot of literature out there covering the topic per se. Great overall!
As someone who's constantly looking for a way to grow and often stymied by self inflicted obstacles, this was the perfect book. It was suggested to me by a mentor who doesn't suffer from my particular brand of limitations, but who enjoyed it for a completely different set of reasons.
I'm literally buying this book for people I know. I can't suggest it enough.
And fantastic book with great concept regarding why leading your organization with its "purpose" will win over customers and employees. 5 stars!