The book is well researched but one cannot walk away with clearly identifiable lessons in how to implement the philosophy of "why" starting a project or company. My view is that the philosophy of “why” is instinctive which cannot be acquired or copied implying that some have it while others don't. And those who have it implement it intrinsically: not because they are convinced about its value or philosophy but because they are too focused pursuing their dream. Steve Jobs never debated the issue of “Why” with himself or his colleagues before launching Apple, nor can it be said about Elon Musk launching PayPal and Tesla.
It also doesn't mean that those who are not driven by the relevance and value of “Why” will not be successful and there are many of examples of such successful entrepreneurs. It’s easy in hindsight to evaluate, analyze and determine causes of success and failure. It’s also not clearly established if frugality (like the CEO of South West Airlines wearing socks with holes) was just a matter of personal lack of interest in dressing or such frugality was in any way a contributory factor to the airline’s success.
In brief call it Why or Focus or Determination, there are examples of success in every turf - be it in pursuit of business, education or religion.
I would nevertheless recommend listening to this audio book.
I found this to be challenging in many areas of my life. I thought I understood why. I didn't. I though Simon Sinek did a great job in this book.
My only thought, would be for him to add some activities to work these questions out.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
Look, I like SImon. I have shared his Ted Talk (available on YouTube) with tons of people (which explains the central idea for this book). The idea is solid, you may even say transformational.
But he takes it too far. After four hours I started getting dizzy for hearing the same arguments over and over. Yes there are some very good nuggets in the audio. But there is not enough new content for me to make it a solid book.
I believe he has taken it too far. Starting with WHY is important but it cannot explain the success of Apple or the failure of Tivo. His examples oversimplify the complexity of introducing a new product to the market by assuming that by simply explaining the values of the product companies like Tivo would have been successful.
An interesting read, but listen with good judgment and filter for ideas that are worth implementing.
This book was booring. It has a good point but it was to long and it was running around in circles around the theme
Vancouver based mobile experience designer.
Simon Sinek passionately reads his game changing look at why successful brand cultures are successful and how you can take on a "Why" mindset.
From a design perspective Start with Why is to concept what Elements of Typographic Style is to type.
Sinek is clearly passionate about his quest to bring the philosophy of "Why" to anyone who will listen and its clear in his delivery.
Start with Sinek's amazing TED talk by the same name and prepare to have your mind blown.
I'm no stranger to business, financial and self help books, but the information in this one has to be up with the top two or three i've ever read in all those categories combined. It offers a complete paradigm shift for people like me who are always focused on how to do things, not necessarily why we do them.
I saw Simon Sinek's TED talk two weeks before I started my own business. It greatly influenced the way I thought about my business strategy and how I worded my intent on my website. A few weeks after I had started my business, I saw his book on sale on Audible. Great timing! This book is an extended version of his TED talk.
So far, I have had great success by using his strategy of starting with why. Of course, I've done other things to ensure my companies success, but I always ask myself why I'm making the choices I make. By doing this, it helps keep my on track and focused on my original goals.
This book isn't just about how to be successful in business. It's also I good way to analyze yourself in daily life by keeping in mind why you are doing things and behaving in certain ways. There are a couple parts I keep coming back to. The biggest one is, how we make decisions. I am the sort that makes quick decisions and is usually happy with those choices, even if I find out later that I could have saved money if I had done a little more research. My husband is the kind of person that over-researches every decision and is more dissatisfied because he feels he could have saved even more money if he had taken even longer to research. This used to infuriate me, but now I understand that it is just the difference in the way our minds work.
Like all self-help books, this book will not solve all your problems. But it is informative and insightful. I would recommend it to everyone. Simon Sinek is also a very good narrator and easy to listen to.
This would have been better as a short article.
He reads okay, the content is the problem.
None, that I can remember.
I would highly recommend this book to anyone who is even thinking of starting a business.If you do not know why you are doing what you are doing you cannot create a strong following of customers who will carry your story. READ and LISTEN to this book over and over again.
If you have already seen mr. Sinek's videos on TED and youtube this book will not add much new to the message in there. The book uses the why-how-what approach in its storytelling to an extent that annoyed me. With a few cases (that you most probably have seen and heard in the videos also) Simon argues why he is right. And don't get me wrong, I think he's got it right, but I would have appreciated a scientific approach to prove that in the book. Instead he circles around the same arguments and spends a book telling what you have already heard and understood in a video.
Yes, but I would be hesitant to pay for it
Purpose is the driver - start with why