It's a good book if you are searching for your driving force or trying to set a direction in your business life. However it could of been about 100 pages shorter. Watch the Ted talks. It gets the main point across and you don't have to repeatedly hear about how Apple innovates. We get it... they set trends and stand apart.
Powerful book. Why is where to start. This is what I'm missing all along. Going forward I will be constantly asking myself Why I'm doing what I'm doing. If I have a solid reason and feel good about it then I'll press on. This book has guided me to be conscious of what I'm doing or about to do. Now I have enough good reasons on why I do what I do.
Honestly, concept not bad but entire idea could have been given in 45 minutes. The book rambles on and repeats itself often. Go for the executive summary on this one and you'll get all you need.
I hope all business men & women have the opportunity to read this book. We are all driven by a life with purpose. Beautiful things happen when your purpose and how you earn your living coincide. If more companies focus on their why, it will become easier to identify companies that share your purpose!
Love to listen and learn from books.
The author doesn't discuss anything new but points out the importance of knowing your customer.
Without God I am a messy less than an average girl in the world ~ with God it doesn't matter <3
Practical application of your why and a constant reevaluation of it will not only help you to stay positioned for success but will root you deeply to your own attachments of purpose and passion to accomplish greater success or have the courage to opt out of non-successful or otherwise discouraging opportunities.
Listen to his TED talk and if you don't get the book or WHY your WHY is so important to you, your team and your outcome that talk will JOLT you into exploring WHY you never considered it before.
Although I have heard the WHYs of these characters over and over and the concept is somewhat oversimplified in so many other leadership books this is not so much the case. I recommend videoing your self once you have mapped out your current why and hearing yourself as others hear you. Go bold and state your why then be honest and tell your true why!
I'm an aspiring actor trying to find his way in the business. I've been told by my peers who have found success to look at yourself as a product. That's all in good, but if you don't know how to sell a product you're not gonna get far. This broke things down in business terms and allowed me to not only personify his message but remind me why I do what I do in the first place. Great listen while on the treadmill