I like how he compares major companies in illustrating the importance of why. Then at the end shares his own story. Great read for anyone who has a business or is starting one. Good for anyone really.
This book is great for new entrepreneurs who are starting off in their business. It's also a great reminder for the seasoned veteran.
If you don't have a strong enough why, you'll flounder and your business won't be as successful.
Great examples from corporate America.
Drives home a single, yet essential point of origin in Life's pursuits. Echoes what I feel in my gut. Strong overall with an outstanding job of reading by the author.
I recommend this book to all entrepreneurs at every level. From novice to advance, you should pick it up and tune in. This is mainly because Simon asks that you get to the "why?" of the company. Why do you go to work everyday? Why does this company exist? What? Insightful and the type of book to pass along to colleagues.
I have always found in my life that the greatest insights came from asking the question "Why?". Why does this work or that work. Why did this team win and this team lose etc. This book explains why "Why" works. It is a good reminder that at the core of what we do lies a "why" . It tells stories of businesses reasons for existing, there why, and what happens when the why is accomplished or forgotten. If you want to dig deeper into the core of how minds and business works, or figure out why you business is struggling, I would recommend this book for you.
I really enjoy the case studies Simon Sinek uses to get his point across. Organizations or individuals looking to go to the "next level" should invest some time learning about the golden circle.
A stimulating read and a great perspective for how to look at life and business. I highly recommend.
I enjoyed this book. My big take away was to figure if I was a how or why person . If a how person then find a why I could get behind and feel complete. If a why to find how people I could inspire to grow my vision.
Operations Department Leader - Procter & Gamble India - Fem Care
Loved every bit of it. This is a must read book for anyone who wants to inspire himself first and then his/her people!
Lost Team Green Member
This book might be for very inexperienced professionals.
Anything not from this author.
limited redundant examples
Sinek is only able to use four examples through out the book. I grew very tried of hearing about Apple, MLK, Southwest & Microsoft. I really should have started with why: Why did I listen for so long! His points are weak and he provides little insight. WHY would you want to waste your time with this?