It's most necessary.
The head of Southwest Airlines - Keller. He's got it going on what it takes.
The expression of what this all means in a very positive way. It's not boring, but key and essential to work.
Why makes the difference.
I would rank this book in the top category (say...'must read' or 'must listen') - since it is not a 'nice to have' feature in you. It is more of a 'must have' ability to start things with the 'WHY' perspective.
The power of having an understanding by looking at the 'WHY' part of any activity.
The practical examples given and the way the good and the 'not so good' cases were compared.
The purpose of WHY
The content - the author has nothing new to tell the reader. It is just a mishmash of borrowed ideas with no cohesiveness.
He could stop writing altogether, unless he has something original to say.
Narration was fine. That is the only saving grace.
The whole book
I started with why I bought this book and am still groping for an answer.
The author made use of some very intriguing examples and stories, illustrating the points he was trying to make throughout the book. However, he really beats the dead horse sometimes. He could have probably could have fit the most important stuff into a book half as long without losing much.
I would recommend this book with a warning to prepare for repetition. Sinek's TED talk is about sufficient to get the point across, but the book still is a good tool to dive a little deeper into his theory of the "Golden Circle."
Sinek contributes his passion and energy through his narration. The book could come across as a little boring without his animation.
Inspire to action.
It is a simple topic but often overlooked. I have been implementing some of the suggestions provided by the book and have had great success. The author is correct connecting why your organization exist with what you do on a daily basis is a great for motivation of your employees. It is a great listen for anyone new to management.
"What you believe is what you get."
His passion to his purpose. Book read by author is much more great listen than books read by other narrators.
Very simple concept and probably repeated a little too often but this assisted me in making the change in the way I do things. I have already recommended it to many people
Worthwhile book with insights on effective leadership. The theme did seem to become repetitive by the end of the book.
You have to understand this to effectively market, otherwise your just part of the crowd who happens to get it right... or not...
He repeats stuff a lot.
I haven't read the print version, so, I can't say.
I like the thinking behind the idea of "starting with why." It just makes sense, and can actually be incorporated into any aspect of ones life.
It inspired me.