This book is definitely helpful while I'm on my own soul search journey right now. It could not have come at a better time for me! Found it very inspiring and helpful!
this was a powerful book. it addresses the fundamentals of how leaders inspire, how marketers make impacts and how you can recenter your passion/purpose. it's biology believe it not. all starts there.
If you looking to figure out what is driving you and to put into context how powerful being true to your beliefs are in business and finding fulfilment, then this is a perfect read. Overall it was thought provoking and inspirational.
Breaks down the "secret sauce" for how to maintain vision for starting a business or even to maintain focus working for a corporation. Helped me so much as I'm looking to straddle both of those right now. Recommended for anyone how feels they lost or need to gain a sense of clarity and focus for why they do.
I chose to listen to this book after seeing a podcast/video that Simon had done on millennial's. I was really hoping for some good solid material, but unfortunately I think a lot of his conclusions aren't sound. It felt like to me he was trying to justify why he liked Apple what happened with Walmart and that he was almost ashamed to admit that he shopped at Walmart. His correlations with why people choose Apple computers or want to Pepsi versus Coke just doesn't completely add up. When I read what he had to say about Samsung and their shady business tactics, I talked to a friend of mine who is a devote Samsung fan and he didn't care. Not that I expected him to change what type of phone he had, but if you believe what Simon is saying, this is what people identify with. I see too many holes on a daily basis with his logic towards brand loyalty.