If you want to understand the motives and powers behind the flow of history, read this book. I found that it opened my mind to a different way of looking at other histories as well and helped me read between the lines to see how power drives and manipulates the world.
Highly recommend for people with an interest in media history and the convergence of media, information, technology and the Internet. Much of the history covered isn't the boilerplate facts and figures many recite, but rather a detailed look at why things evolved the way they did, which many likely don't know. I learned more than I expected, which is great. And it raises issues about the the future of the Internet that need more awareness. I expected this book to possibly go off the rails getting hung up in net neutrality dogma, but it was anything but that. Tim Wu does a great job of not only being pragmatic but doing it in such a way where you realize just how much push and pull has happened to get us where we are now and what's at stake moving forward.
While the information presented here is fascinating in its own right, and the historical anecdotes will always be relevant, the second half of the book, increasingly dealing with more "current" events, is dated in 2016.
Faced with mindless duty, when an audio book player slips into a rear pocket and mini buds pop into ears, old is made new again.
“The Master Switch” will flip some listeners off and some on.
Tim Wu writes about man’s drive to acquire a master switch that controls how the public receives information. The first section of the book sets a table for understanding 21st century communication technology. Wu doggedly recounts a history of the communication industry. It may turn some listeners off but stick with it, Wu has something to say.
Ignorance of communication technology is everywhere. Consumers are more interested in what they can get than what they can change. Consumers have no interest in understanding the ones and zeros of programming. The general public would rather let someone else make product decisions and vote with their pocketbook when they are dissatisfied. The public does understand technology and could care less. “Show me the product and what it can do” and “Show me the money” are mankind’s arbiters of who gets the “Master Switch”.
Wu opens one’s mind but fails to come up with a plan that will change the internet’s trajectory.
An eye opening look back on technologies evolution within our nation. Provides perspective that it is even more relevant in 2015.
The human face 19th and 20th century inventors and their encounters with ambitious businessmen who could use government regulation to seize control of those inventors and developers efforts in the marketplace.
How well it revealed the blood, sweat and tears of these inventors and developers . . I felt as if I were there with them. I probably would not have ever known about them otherwise. I feel.
The life of the inventor of the FM radio.
Yes. Net Neutrality. Tim Wu could show how government regulators have done nothing but good over the past two centuries and therefore will keep man from destroying themselves with the freedom of the internet.
I listened to this book twice and then I discovered that the author of THE MASTER SWITCH is the Evangelist of Net Neutrality. TOTALLY BAFFLED and _______ _______. Some BitCoiners pointed me in the direction of this book. Can you guess why?
The story about AT&T and it's sometimes pretty evil power grab over the course of its history is pretty shocking. We are seeing other companies do similar things so this book should come as a warning....
How IT Giants Have And Will Rule Your Life
Part f the reason we study history is so that we can learn from mistakes. After listening to this book you will find some very current parallels with companies of our age...and many of them are on a path that may not be healthy for modern society.
Thought it would be boring and the cover is sort of ugly. But if you want scholarly insight into why people think their telecom/cable service is such a hot mess and if you wanna peek into all the power plays behind the scenes in the telecom/tech world you gotta listen to this book.
I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.
This is a really interesting book that chronicles the rise of various information technologies, starting with the telephone and ending with the Internet. Wu presents a strong argument that information technologies tend to start free and then wind up being controlled by monopolies, the government, or a combination. His discussion of how AT&T suppressed important technological developments (such as the answering machine) for decades is both fascinating and a bit depressing. The same thing happened to FM radio and other technologies. So far, the Internet has been different, but the Obama administration has just announced plans to regulate it. So, despite Wu's hope that this time might be different, it looks like the cycle is on the verge of repeating.