One of the best and inspirational audio book I have listened to. Full of real time stories that gets you up and moving. It prepares you to become unique in your own rights. I asked myself questions like "Who am I and how is the world looking at me?" It is life changing if you want to be special and not being afraid to show it to the world. Just "BE" yourself one step at the time.
As a self-employed professional, I was hoping to find a few tidbits I could use in my business. Unfortunately, there wasn't much in Mr Kukral's presentation I would view as beneficial.
I am in the middle of the book, got so frustrated that I had to stop everything and go here just to say: OMG!!! and ahaaaaaaaa!
during the 1st half of the book this guy is trying to convince me that its a good idea to start an online business and try to motivate me to do so.
1st thing - its repetitive and we are not moving forward at all! so annoying!
2nd thing - I already have a website online, it's new and I am in the stage of marketing so I picked this book up because the summery makes it look like a practical book. not a motivational one!
I don't know if I can make it to hear the other half and see if its gets any better.
the only good thing about this books is that its got some interesting mini stories here and there. but it's not enough to make me want to waste mt time any longer.
There were some good ideas about using a specific marketing plan, rather than a media blast.
I tried one of his techniques on my blog.
This book was not what I was looking for, but I still gave it 3 stars because it may be useful for others. The book contains some interesting stories and examples, but is slightly dated. Online marketing changes quickly. Attention! spends unnecessary time presenting the case that online marketing and social media is important. Most people now understand this. The first part of this book explains why getting the right kind of attention is important for marketing and business in general. No surprise there. Next, the author lists a lot of people who are “that guy” and can promote products, secure book deals, and make things happen because they have earned celebrity status in unique ways. He elaborates that businesses or groups can be “that guy” and achieve the same results. To be really honest, I grew tired of hearing the term “that guy.”I am a relatively new student of marketing and promotion. I tried some of the attention getting ideas as I read the book, but on a small scale. There was a good section about using You Tube or blogs to get attention of key people, rather than blasting a social media message at random. The idea seems brilliant, though I have not yet used it successfully. I did try it in a blog post titled, Fix My Harley - A Brilliant Idea, to ask people who see the blog and video to offer advice. Originally, I was going to purchase a domain name and build this into an interactive do it yourself site, but it has already been done. Jim Kukral's handling of the possibilities is much better than I am making it sound. This part of his message was excellent. Unfortunately, other attention getting ideas were offensive. In one section about blogging he suggested to “go negative” and while writing a negative blog might be necessary, I cannot advocate doing it just to get attention. There are a few qualifying statements afterward, but the fact remains that he went there and I don’t want to follow. Some examples were clownish (wearing silly clothes), but this technique has a long history of success, so I don’t knock it.I found his discussions of the following topics useful and insightful:- Limitations of press releases- Limitations of media blasts- Benefit of one on one media contacts - respect their time - have your pitch ready - be on topic - lead with credibility I didn't find the section on idea generation particularly helpful, because I bought the book looking for ways to implement ideas I already had. The suggestions were good, but not terribly original. I may implement the suggestion to wear a special hat during idea time, because hats are fun, right? The psychology behind this idea is sound. Having a set time and environment can be a good practice for generating ideas or writing. There were too many examples of marketing ploys. Two or three examples of eating contests would have been plenty, but the narration of examples for this one technique went on until I wanted to turn the audio book off. The most aggravating thing in the book was the constant web site links. I felt like I was on Google constantly (distracting). This is a trend I see in a lot of nonfiction books lately. When I purchase a book, I want to read it, not surf the web. I can do that for free. Some people will really enjoy this aspect of the book. I didn’t. I wanted to like this book, and still believe others may find it useful. It was not what I was looking for. If you don't know that you need to get people's attention to market products and if you have not embraced the value of marketing online (social media, videos, and blogs) then this book is a must read. If you are looking specifics, there are some, but not enough for my taste.
I can't pick one thing it moved me. This is one of those books that everyone needs to listen too.
There are a ton of great ideas in this book that can be implemented to increase your sales or help you to make money. It is pretty low on fluff and high on actionable ideas.
Co-Founder, and VP of We Are Communitie, inc. The mission of helping strengthening our communities businesses, non-profits, and education system by rebuilding how marketers market, and consumers purchase. I'm also an avid cook, mountain biker, surfer, love of movies with "Star" in the title, a gadget freak, and thankful to God daily of my lovely family, friends, and the opportunities given before me.
Attention, the ideas, tips, and tools given in this book will make you money. Whether you need to market your own business, are looking to be an internet marketer, or consulting, the time spend is worth it. The book is great for beginners and to mid-level experts. For the mid-level experts, you'll skip a chapter hear and they're, but there's unique ideas, contacts, and mind sets that could be helpful. The author does read a bit slow, which for some is great, for me, my attention span could last for about half hour at a time. But I have the attention span of a cat, take this for it's worth.
Overall, good advice. Worth the time. The key, is implementation. If you're not willing to take the time to take his advice to the next level by actually doing the work, learning the lessons, and taking a chance, than life is too short and get a good novel.
To your success!
I take pride in being creative, out-of-the-box thinker.
I recommend this book to anyone who is interested (as a person or as a company) to be visible and successful on the Internet.
The book is excellent, and the only thing I lacked was a little more of newer content.
I sincerely hope that author will create another edition.
I'm glad I chose this book, very useful information about internet marketing, and inspiring ideas to apply immediately.