I didn't get much out of this book. Hard to listen to. Took forever to get his point across - and many of them were stating the obvious.
I'd never heard of Jim Kukral, and actually purchased his book in a rush because I wanted something to listen to just before I needed to jet out the door. But wow - this thing knocked my socks off. I consider myself somebody who knows a lot about the web - but this is a totally new perspective. The narrator did an EXCELLENT job here too. Really well done!!!!!!
This review will be short and sweet. Through Walter Dixon, I felt as if I got to know Jim Kukral and I was interested to see what he had to say. This is precisely how a good technical audio book needs to be narrated. There is only one other book which surpassed this one in terms of conveying sincereity and a sense of urgency to the reader, and that is The Ultimate Sales Machine. Of course it's a rather unfair comparison seeing that the narrator of that book was Anthony Heald (the actor that portrayed the psychiatrist in Silence of the Lambs) Anyway, back to the subject at hand. This book was engaging and informative and I felt as if Jim was truly trying to teach me to follow his lead and do as he has done. I have never heard of Jim before, and even so, I am convinced that his success story is true and it's only a matter of time before I start seeing his name everywhere, just as one is apt to see the same model of car everywhere they turn after purchasing one themselves.
I would definitely pick up another book by Jim. Although I do hope he doesn't fall into the same trap as some other technical writers and just rehash the same topics. Hopefully Jim's story has more lessons in store for us.
Founder/CEO of Grunt Style. Design, markets, produces and fulfills our own products. No formal business education, military background.
I really expected this book to be a feel good, point your finger to your head and believe in your self garbage, it wasn't at all. I've read many business books (or listened), and this one definitely is at the top of my list for social and internet marketing. It's full of very practical advice with examples and stories that you can act on right away. I'm definitely going to read this one again soon. The Author even reaches out to you in this book and asks you to email him if you need help. Within an hour he emailed me back on a Sunday! I've never seen an author do anything like that.
Mr. Kukral, has written a book that will make your creative juices flow or they should. Every chapter is packed with thought provoking ideas. You really need to keep a tablet and pen handy when listening so that you can stop the playback and write down the ideas you have. I have changed my website, business name and how I deliver my message because of the things I learned from Jim Kukral. I will be first in line if he writes a follow up to this book. Thank you! Thank you!
Say something about yourself!
I loved this book. It's full of great information and ideas. I'll probably listen to it again to absorbe all the information. Having listened to or read a lot of other business books, I did find a lot of the examples were recycled (zappos, gary v, etc). That's my only complaint though.
This is a great book. Jim provides step by step instructions on how to take grab attention and use it to put money in your pocket
Man its long but it is full of so much good info, bla bla bla bla bla bla bla bla bla bla bla bla there now I have filled audibles demand for the number of words required to say a rather simple point