Highly annoying delivery of some OK content. The ridiculous overuse of the term "That Guy", will nearly drive you to throw this book at "That Guy!". So don't be "That Guy"!
Written in a blog style which could be good or bad, but it just falls short of adding emoticons and LOL in the text. Doesn't translate as well to audio.
A much better book that gives a similar message is "Made to Stick" by Chip and Dan Heath. How to get attention.
The mark seems to be on simply getting online attention, but not on actually creating it with integrity. There are many online marketers and personalities that really do nothing more than self promote... no real valuable content of their own.
This is one of those Just press "retweet" with style! books.
You can probably learn from how to be "that guy", but is "that guy" the same as the other boring flash in the pan?
One of the best and inspirational audio book I have listened to. Full of real time stories that gets you up and moving. It prepares you to become unique in your own rights. I asked myself questions like "Who am I and how is the world looking at me?" It is life changing if you want to be special and not being afraid to show it to the world. Just "BE" yourself one step at the time.
This book is exactly what I was missing when it comes to marketing my business. It has a long list of examples that will get the wheels turning for marketing ideas. I plan to put these strategies to use immediately.
As a self-employed professional, I was hoping to find a few tidbits I could use in my business. Unfortunately, there wasn't much in Mr Kukral's presentation I would view as beneficial.
I am in the middle of the book, got so frustrated that I had to stop everything and go here just to say: OMG!!! and ahaaaaaaaa!
during the 1st half of the book this guy is trying to convince me that its a good idea to start an online business and try to motivate me to do so.
1st thing - its repetitive and we are not moving forward at all! so annoying!
2nd thing - I already have a website online, it's new and I am in the stage of marketing so I picked this book up because the summery makes it look like a practical book. not a motivational one!
I don't know if I can make it to hear the other half and see if its gets any better.
the only good thing about this books is that its got some interesting mini stories here and there. but it's not enough to make me want to waste mt time any longer.
I can't pick one thing it moved me. This is one of those books that everyone needs to listen too.
There are a ton of great ideas in this book that can be implemented to increase your sales or help you to make money. It is pretty low on fluff and high on actionable ideas.
Co-Founder, and VP of We Are Communitie, inc. The mission of helping strengthening our communities businesses, non-profits, and education system by rebuilding how marketers market, and consumers purchase. I'm also an avid cook, mountain biker, surfer, love of movies with "Star" in the title, a gadget freak, and thankful to God daily of my lovely family, friends, and the opportunities given before me.
Attention, the ideas, tips, and tools given in this book will make you money. Whether you need to market your own business, are looking to be an internet marketer, or consulting, the time spend is worth it. The book is great for beginners and to mid-level experts. For the mid-level experts, you'll skip a chapter hear and they're, but there's unique ideas, contacts, and mind sets that could be helpful. The author does read a bit slow, which for some is great, for me, my attention span could last for about half hour at a time. But I have the attention span of a cat, take this for it's worth.
Overall, good advice. Worth the time. The key, is implementation. If you're not willing to take the time to take his advice to the next level by actually doing the work, learning the lessons, and taking a chance, than life is too short and get a good novel.
To your success!
I recommend this book to anyone who is interested (as a person or as a company) to be visible and successful on the Internet.
The book is excellent, and the only thing I lacked was a little more of newer content.
I sincerely hope that author will create another edition.