It's OK.

No. Her gimmick to charge you almost double the cost of this book for an internet test that costs her nothing is disgraceful.

The Hog's head has a nice voice and a interesting way of putting things, very useful and enjoyable. I found the results of doing her F-score enlightening.

I felt that this book had some fun and interesting points. My biggest issue was I don't feel it brought anything new to the table. It's all stuff you kind of already know, just put in a format. I did enjoy taking the test and getting my "F" Score. I felt it was pretty accurate.

Very good dissection of key character types in the business world, and a method for helping you identify what you are. This is followed with pretty straight on description of what people will see in you (or be fascinated by you)... and what they won't. Key is to understand your own personality and try to capture the attention and intrigue of colleagues, team, and senior managers in the way that fits your personality.

"Fascinate" is a how-to book on how to engage people to the point that they MUST pay attention to your wares and, sometimes, despite themselves, buy. The author, Sally Hogshead, is an experienced and successful marketer of diamonds, artisan alcohol, and other gems of materialism. The book details out the key triggers that advertisers have found successful in manipulating customers: the generation of cravings, fear of missing an opportunity, anxiety of not being thought cool, etc.

This book opened my eyes to the level of manipulation that advertisers descend to. For example, according to Hogshead, the manufacturers of Grey Goose Vodka set its price at twice the going rate even before they had worked out the recipe. The idea being that an outrageous price would spur demand among status-seekers.

I appreciate that the author has given us fair warning as to what advertisers are up to. I learned a great deal along this line--she really has a lot of informative content. Hogshead also provides an on-line quiz for finding out which triggers are most effective on you and which you could use most effectively in your marketing. I took the quiz, and found it helpful in understanding my response to particular ads and in how I could effectively market to others (on the basis of building trust, not cravings!).

Many people will probably accept "Fascinate" at face value--a helpful how-to book. I found it disturbing, particularly because Hogshead seems oblivious to the repellent aspect of its amorality/immorality.

Hogshead reads the book herself in a slightly annoying tone. Nevertheless, I listened 4 times through to fully get the significant new ideas that Hogshead offers.

Despite the title, the premise and the promise of "fascinate"

I found the book boring and too salesy to keep my attention.

Top 5 - This book is chocked full of data and history and real world modern examples of how to consistently apply the triggers of fascination. There’s even a step-by-step guide to take you and your team through finding the triggers that make your brand (personal or business) the most fascinating.

Fascination is a word that both frightens and excites. “The origin of the word, Fascinere comes from Latin meaning to bewitch. Romans believed it was an evil curse. Freud labeled the relationship between a therapist and a patient as fascination, a form of hypnosis.” ~Sally Hogshead Fascinate


As the economy evolved from an information economy to more recently an experience economy, consumers’ expectations are higher than ever. Attention spans are more splintered, the field of competition is thick, and products and services are easily commoditized. Today we are in the midst of the Fascination Economy.


The only way to stand out is to be more fascinating than your competition. In this book Sally teaches you that Fascination is a tool to be mastered through activating one or more triggers that captivate people.

She has a fantabulous style that is equally powerful and warm. Sally’s words stir and activate change for individuals and brands.

Disclaimer - I'm a huge fan of the book and of the woman. So much so that I've become a part of the Fascinate® team through the How To Fascinate Certified Advisor program.

I love Sally Hodshead and the concept of fascination and the 7 triggers but the content of the book is too storybook for me. I would have preferred more of a story from her perspective. I think she has enough insight and knowledge not to need to rely so heavily on research and stories.

I truly wanted to get something out of this book. i listened for 2 hours and i should have known it was not a well organized book when my interest faded away. Elbow matrix?! if you have time to listen - you may pick up some mid level info. but if you are a person looking to learn "how to trigger persuasion and captivation" for business and/or personal purposes, look for another book.
the narrator\author is story telling is at least engaging...subject is just all over the place for me and I need it to be to the point so I can use.

I loved the format of this audio book because it gave real examples and it was quite entertaining. The free survey is a plus as well. Very valuable information.