The Hog's head has a nice voice and a interesting way of putting things, very useful and enjoyable. I found the results of doing her F-score enlightening.
Author uses this book as a lure to get you to go to her website and spend $37 more dollars to take a test. It's a test like you would find in any cheesy womans' magazine for free. This is so you will know your tactics for fascinating......stay away! Buyer beware!
Very good dissection of key character types in the business world, and a method for helping you identify what you are. This is followed with pretty straight on description of what people will see in you (or be fascinated by you)... and what they won't. Key is to understand your own personality and try to capture the attention and intrigue of colleagues, team, and senior managers in the way that fits your personality.
No. Her gimmick to charge you almost double the cost of this book for an internet test that costs her nothing is disgraceful.
I love a mystery and am a life long learner. Turning insights into something that ignites new things - food, art, business.
Top 5 - This book is chocked full of data and history and real world modern examples of how to consistently apply the triggers of fascination. There’s even a step-by-step guide to take you and your team through finding the triggers that make your brand (personal or business) the most fascinating.
Fascination is a word that both frightens and excites. “The origin of the word, Fascinere comes from Latin meaning to bewitch. Romans believed it was an evil curse. Freud labeled the relationship between a therapist and a patient as fascination, a form of hypnosis.” ~Sally Hogshead Fascinate
As the economy evolved from an information economy to more recently an experience economy, consumers’ expectations are higher than ever. Attention spans are more splintered, the field of competition is thick, and products and services are easily commoditized. Today we are in the midst of the Fascination Economy.
The only way to stand out is to be more fascinating than your competition. In this book Sally teaches you that Fascination is a tool to be mastered through activating one or more triggers that captivate people.
She has a fantabulous style that is equally powerful and warm. Sally’s words stir and activate change for individuals and brands.
Disclaimer - I'm a huge fan of the book and of the woman. So much so that I've become a part of the Fascinate® team through the How To Fascinate Certified Advisor program.
I love Sally Hodshead and the concept of fascination and the 7 triggers but the content of the book is too storybook for me. I would have preferred more of a story from her perspective. I think she has enough insight and knowledge not to need to rely so heavily on research and stories.
I truly wanted to get something out of this book. i listened for 2 hours and i should have known it was not a well organized book when my interest faded away. Elbow matrix?! if you have time to listen - you may pick up some mid level info. but if you are a person looking to learn "how to trigger persuasion and captivation" for business and/or personal purposes, look for another book.
the narrator\author is story telling is at least engaging...subject is just all over the place for me and I need it to be to the point so I can use.
I loved the format of this audio book because it gave real examples and it was quite entertaining. The free survey is a plus as well. Very valuable information.
the narrator is awesome (who happens to be the author). Very real, up to date, and I learned lots.
Great story telling
I'm an avid non-fiction reader because I love research, reasonably substantiated claims and thought through delivery -- this book has it all. Sure some of the names / ideas are similar to what you can find in other books but I won't take anything away from the Fascination Team that pulled this book together -- its 'all under one roof'. Seriously, if you like some new takes on old marketing concepts but also like it modernized and 'real' -- you will enjoy this book. I hate to say it but I kinda wish I had bought the actual book because it does require a lot of review and 'waz that again??' rewinds but I intend to keep it handy and will enjoy listening regularly.
The real life examples -- made the names / concepts / triggers stick.
Her delivery - this does not feel like a read book - its very conversational and Sally is engaging.
A lot of simple lessons long forgotten bubbling to the surface again. I need to work more effectively and practice what i preach in terms of 'wowing'.