Really found this to be a thought-provoking book. I enjoyed listening to the author narrate and thought it added interest to the content. I don't know if this will continue indefinitely, however at the time I purchased I was able to access the Fascination Score test online for no additional cost because of the audio book purchase. It was worth the cost of the book to take the quick online test and see my personal "fascination" results. The website is a substantial added value--I'm very happy with the content, performance and overall value of this book.
I couldn't stop listening to this. Highly recommended to marketers and psychologists. I think of this title word in a whole new way now.
That I now see the world differently.
At first it was fast paced and covered a lot at once, but once I got used to Sally's enthusiasm, I felt I learned a lot.
A mind opener!
It was like having a conversation over coffee.
This book was very interesting both personally and professionally. Being able to take the test on her website was very helpful as was the pdf. I also liked the added information that wasn't in the original paper book.
One of my favorite non-fiction pieces at audible.com and I hope to find more like this one!
The book has made me aware of things about my personality that I was not really conscious of. Provokes your thoughts/picks your brain.
Anyone who takes their marketing message seriously should read or listen to this book. This book explains how to use psychology to get your hook in the consumer. At the same time it gives lessons on applying these techniques to your own life. I started implementing the strategies in this book and I've already seen a change in perception of my marketing messages and in my own personal life. This book takes "fascinating" to a whole new level - it's own level of professional study!
The author narrates the book, but occasionally breaks off to explain real-life examples of how to apply what shes just read. I'd love to take a course with her!
Everything and everyone is fascinating if you learn to trigger the right personalities to react the right way - that's what this book teaches.
Sally Hogshead does a wonderful job of reading her own book (she admits she's never read an audiobook before, but you would never know it, she's a natural), and BONUS TREAT: She includes MUCH new material and commentary in the Audible version, that is NOT in the print book, so this is the way to go if you want this book. Why just 4 stars? There are lots of "personality tests" out there (the Myers-Briggs probably being the most well-known), but Ms. Hogshead says what's different here is, the other tests measure your innate personality characteristics, while her test (which is online, takes 10 minutes to complete, and is surprisingly accurate) measures how OTHERS see you. Well, oo-kayy, but they probably see these traits in you because they are inherent personality traits that you employ, consciously or unconsciously, to attract attention and be persuasive, so she may be making a distinction that isn't much of a difference. Still, it's always interesting to see a different set of categories and descriptions applied to yourself, (if they are valid and insightful, as these are), so this is recommended.,
Loved this book. Excellent information for any small business owner...heck any business owner. It is always better if the author reads their own book, and Sally is definitely easy to listen to and well worth the time. I was so disappointed to get to the end, that I am starting over again!
Works well with John Maxwell's 21 Irrefutable Laws of Leadership
This audiobook has been the best I have listened to yet! I actually looked forward to my commute knowing I had this book to keep my attention. The author does an excellent job narrating, and the subject was interesting and immediately applicable for both its business and personal branding insight. I highly recommend it.