I'm an avid non-fiction reader because I love research, reasonably substantiated claims and thought through delivery -- this book has it all. Sure some of the names / ideas are similar to what you can find in other books but I won't take anything away from the Fascination Team that pulled this book together -- its 'all under one roof'. Seriously, if you like some new takes on old marketing concepts but also like it modernized and 'real' -- you will enjoy this book. I hate to say it but I kinda wish I had bought the actual book because it does require a lot of review and 'waz that again??' rewinds but I intend to keep it handy and will enjoy listening regularly.
The real life examples -- made the names / concepts / triggers stick.
Her delivery - this does not feel like a read book - its very conversational and Sally is engaging.
A lot of simple lessons long forgotten bubbling to the surface again. I need to work more effectively and practice what i preach in terms of 'wowing'.
This was a great book, I highly recommend it. Very interesting and very informative.
I had to buy the kindle version of this book because I was interested in what Hogshead had to say. Hogshead's delivery is just too slow and boring...strange given the topic.
Made the book match up with the online test.
Always good to get a different insights.
I loved this book, it was very informative and, well, fascinating! I listened to it several times because I listen while I work and sometimes will miss things. It was great to hear again and again.
I am interested in how things work and how different people see the world. It is another one of those quantum conundrums, how we see ourselves and the world around us, makes so much difference to what we see and experience.
I think Ms. Hogshead is a lovely, funny, sweet and likeable person. She is intelligent and insightful and I enjoyed her reading so much. You can actually hear her smile!
I recommend this book to anyone in sales or anyone who is interested in how the world of sales and advertising works. I enjoyed all of this book.
I e-mailed her and asked for the F-test, she gave me a coupon code to get a free test.
It helps if you know which type you are.
Really found this to be a thought-provoking book. I enjoyed listening to the author narrate and thought it added interest to the content. I don't know if this will continue indefinitely, however at the time I purchased I was able to access the Fascination Score test online for no additional cost because of the audio book purchase. It was worth the cost of the book to take the quick online test and see my personal "fascination" results. The website is a substantial added value--I'm very happy with the content, performance and overall value of this book.
I couldn't stop listening to this. Highly recommended to marketers and psychologists. I think of this title word in a whole new way now.
That I now see the world differently.
At first it was fast paced and covered a lot at once, but once I got used to Sally's enthusiasm, I felt I learned a lot.
A mind opener!
It was like having a conversation over coffee.
This book was very interesting both personally and professionally. Being able to take the test on her website was very helpful as was the pdf. I also liked the added information that wasn't in the original paper book.
One of my favorite non-fiction pieces at audible.com and I hope to find more like this one!