Looooved the author reading this book herself. Her fascinating voice and emphasis on just the right points was perfect!! Her energy and excitement for her own facts and research was sooo fun to listen to!
I tried comparing Contagious, Why Things Catch On to Fascinate but there is NOOOO comparison!!!! Contagious tried to do the same thing Fascinate did but it's much more boring, not nearly as helpful and its read by someone other than the author which I don't like.
Her!!! :) Love her and her energy!
The One and Only Book That Will Help You Wow Your Audience!!!!
Love Sally love this book and hope she comes out with more books soon!!!!
Good articulation of what the body knows at birth. Well written, well laid out. Nice balance of science and art (the application of science). Author does a beautiful job narrating -- can't imagine anyone else presenting as well. I will listen to this a couple more times, which is quite rare for me. Kiwis for EVERYone. But you said we could take "The F Test" free and when I followed instructions to it I was asked for $37. And the pdf that came with the audio indicated it was a 29-page attachment, but only 10 pages are available. So Sally, dear, how about reconciling the gaps? You don't have to give me anything extra -- I very much appreciate your work and the work you've put into your work. Thank you! But if you say you're going to do something .... (Is that mystique? One other suggestion -- the pdf with the audio lists the triggers with slight variation in names -- bet I'm not the first to say. Not a biggy, but hey, why not shut us up now? Mahalo nui loa, Passion and Vice
I had to buy the kindle version of this book because I was interested in what Hogshead had to say. Hogshead's delivery is just too slow and boring...strange given the topic.
The Hog's head has a nice voice and a interesting way of putting things, very useful and enjoyable. I found the results of doing her F-score enlightening.
No. Her gimmick to charge you almost double the cost of this book for an internet test that costs her nothing is disgraceful.
Sally Hogshead does a great job of making this book come alive and has you challenge yourself. Her voice and friendly tone sounds as though you are having a conversation with a good friend.
I'm an avid non-fiction reader because I love research, reasonably substantiated claims and thought through delivery -- this book has it all. Sure some of the names / ideas are similar to what you can find in other books but I won't take anything away from the Fascination Team that pulled this book together -- its 'all under one roof'. Seriously, if you like some new takes on old marketing concepts but also like it modernized and 'real' -- you will enjoy this book. I hate to say it but I kinda wish I had bought the actual book because it does require a lot of review and 'waz that again??' rewinds but I intend to keep it handy and will enjoy listening regularly.
The real life examples -- made the names / concepts / triggers stick.
Her delivery - this does not feel like a read book - its very conversational and Sally is engaging.
A lot of simple lessons long forgotten bubbling to the surface again. I need to work more effectively and practice what i preach in terms of 'wowing'.
This was a great book, I highly recommend it. Very interesting and very informative.
Made the book match up with the online test.
Always good to get a different insights.
I loved this book, it was very informative and, well, fascinating! I listened to it several times because I listen while I work and sometimes will miss things. It was great to hear again and again.
I am interested in how things work and how different people see the world. It is another one of those quantum conundrums, how we see ourselves and the world around us, makes so much difference to what we see and experience.
I think Ms. Hogshead is a lovely, funny, sweet and likeable person. She is intelligent and insightful and I enjoyed her reading so much. You can actually hear her smile!
I recommend this book to anyone in sales or anyone who is interested in how the world of sales and advertising works. I enjoyed all of this book.
I e-mailed her and asked for the F-test, she gave me a coupon code to get a free test.
It helps if you know which type you are.