I've encountered far too many leaders that use there intuition and memory as their primary decision making factor. This book challenges that with clear, fact-based analysis.
An interesting look at 6 illusions that cause humans to make poor decisions. Excellent use of research examples, yet as the reader learns more regarding everyday illusions of thought questioning of the assumptions by the authors becomes problematic.
The data within this book can be utilized to influence others through their natural biases.
This is a great book. By understanding the biases we all can be better human beings. The book is based on solid research and the authors haven't cherry picked the results that support their arguments. I have used the invisible gorilla experiment in my PhD seminars on experimental methods.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
This is a very interesting audiobook that explains four key misconceptions in human psychology: for example, the myth of attention, demonstrated by the gorilla experiment.
It is well written and narrated. It is engaging and interesting. But it gets a bit boring to spend so much time of=n four key ideas. Especially because of the limited practical value of these. The author fails to connect the science with practical value.
A good example of an author who has done this is Dan Ariely with Predictably Irrational, and Daniel Pink. Their books are very useful for anyone in marketing or sales. This book is good food for your intellectual curiosity, but not much else.
Important Challenging Interesting
You Are Not So Smart. I heard the author on the You Are Not So Smart podcast.
Authoritative and clear voice.
When I realized that I really cannot focus 100% if I am talking on my cell phone. I am going to change my behavior now. Most books do not inspire actual change like this for me.
Good depth behind the gorilla video, if that's all you know about this work so far.
I'm relatively new to audio books and while I recognize the need to find a clear and neutral sounding voice, to a certain extent it detracts from the whole experience because when you read, you don't read in a monotonous tone and so listening to such a voice just saps any enthusiasm that you have.
Only if they appreciate non-fiction of this kind (Predictably Irrational, Frekenomics, etc)
Full of insightful studies, concepts, and ideas.
“As you know, madness is like gravity...all it takes is a little push.” The Joker
The book is an eye opener to some of the systematic irrationalities and bizarre sides we have in our cognition mechanisms and how do we perceive our abilities. A bit too long though.