This book has done something few books have done for me before - as soon as I had finished a chapter, I thought, "This was the best, most thought-provoking chapter in the book." Then as soon as I had finished the NEXT chapter, I thought the same thing.
The extent of the authors' research, clear and compelling explanations and real-world examples of the experiences they call "The Illusion of Memory", "The Illusion of Knowledge" and "The Illusion of Cause" has really made me stop and deliberately apply their criteria to many aspects of my life - my memories of events, news stories, urban legends, "expert studies" and the things people say to me, among others. If you're interested in being a student of the truth and having culturally imposed and evolution-based blinders stripped from your eyes, I can't imagine a better point of reference than this.
It makes you think about simple things like remembering something. I considered to buy it as a book, just to be able to get back to some of these ideas.
Don't get me wrong, the book is interesting. It presents a series of interesting ideas on how our minds perceive situations, experiences and our own selves. To do so, it uses a lot and I mean A LOT of examples to illustrate these ideas over and over and over and over again, so I'm betting you'll get the points they're trying to make.
I would suggest learning about these ideas to anyone, it's useful to know them and understand them, though after an over-explained lecture on them I would say the easiest way to simplify the book is to say "Our mind sometimes(often) deceive us".
So, in summary, if you have the time to learn about these ideas it would be an interesting investment for your self-awareness.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
This is a very interesting audiobook that explains four key misconceptions in human psychology: for example, the myth of attention, demonstrated by the gorilla experiment.
It is well written and narrated. It is engaging and interesting. But it gets a bit boring to spend so much time of=n four key ideas. Especially because of the limited practical value of these. The author fails to connect the science with practical value.
A good example of an author who has done this is Dan Ariely with Predictably Irrational, and Daniel Pink. Their books are very useful for anyone in marketing or sales. This book is good food for your intellectual curiosity, but not much else.
Important Challenging Interesting
You Are Not So Smart. I heard the author on the You Are Not So Smart podcast.
Authoritative and clear voice.
When I realized that I really cannot focus 100% if I am talking on my cell phone. I am going to change my behavior now. Most books do not inspire actual change like this for me.
Good depth behind the gorilla video, if that's all you know about this work so far.
I'm relatively new to audio books and while I recognize the need to find a clear and neutral sounding voice, to a certain extent it detracts from the whole experience because when you read, you don't read in a monotonous tone and so listening to such a voice just saps any enthusiasm that you have.
Only if they appreciate non-fiction of this kind (Predictably Irrational, Frekenomics, etc)
Full of insightful studies, concepts, and ideas.
I love psychology, brain science, marketing, business start up books and some fiction.
The book is an eye opener to some of the systematic irrationalities and bizarre sides we have in our cognition mechanisms and how do we perceive our abilities. A bit too long though.
Captivating topic, perfect examples & study dives, and excellent delivery – The Invisible Gorilla had my attention on page one and maintained it while Chabris & Simpons challenged my perception on how our minds capture & recall memories.
Right at the onset of an event, it’s remarkable how some artifacts one would assume to be obvious may be completely oblivious & never recorded. How we fill in the blanks (such as assuming a bookshelf was full of books), or don’t capture elements that you wouldn’t expect to be there (such as a giant red gorilla beating it’s chest on a basketball court). The Invisible Gorilla highlights how our minds deceive us, and leaves me with the takeaway to recognize that, as must as we want to believe that our memories are sound, we all have illusions. Recommended.