The Yugo is known these days mostly as a punchline. The car's terrible build quality, Communist heritage and oft-bankrupt importer, Malcolm Bricklin, obscure the fascinating connection between the Yugo, consumerism, fads, the Savings and Loan crisis of the 80s, junk bond traders and more.
I have zero interest in cars but I like history, particularly modern history. This book made cars interesting. I liked the political intrigue and back story of a flawed dreamer who was behind the Yugo. I'm glad I bought this.
I have to admit that I bought this read for a little comic relief and was pleasantly surprised! I never knew the entire history of this butt of jokes and found its story to be interesting and tragic. It was well written and touched upon just enough of the history to keep my interest peaked. I wonder how far the Yugo could have come if not for all the mismanagement and corruption.
A great listen. Well worth the time invested. In an interesting way the author digs deep and presents hard facts about this auto and the players that brought it to market. It is a fluid explaination of the human gains and losses racked up in project of this scope. He simplifies and assists in understanding how geo-political knots affect the "man in the street" and the value of hard earned dollars spent. This should be required reading for high school and first year college business classes. They could learn something marketable in the concrete, not idealistically in the abstract. I'm trying hard not to make this sound like a dry textbook because it is not that at all. Funny and entertaining. You will wish there were more. The narrator is someone you could listen to for hours and come away feeling refreshed.
This is a good story. I completely enjoyed listening to the history of the company, the players and those who fell into the story.
As a child of the 80's, I remember my brother and I occasionally spotting a little Yugo motoring around town, and laughing and pointing with excitement. When I saw this book, it made me wonder about the origin, history of the Yugo, and whatever became of it. The book gave me just that. It was fun, informative, and really provided insight into an era of car industry history in the United States and abroad.
There was some interesting info on the Yugo but I can't help thinking that it would have been easily boiled down into about 4-5 pages of bullet points. I listened with the hope that it would shed some light into why the Yugo was so bad and it did but it just droned on forever and I found myself repeatedly checking to see how much time was left . Perhaps the abridged version would be more tolerable.
I am a professional photographer, a motorcyclist, and an avid reader and listener. I enjoy history, business books and
I bought this book on a whim, Audible having offered it to me for $4.95 with the purchase of another book. It was a fun listen. Vuic peppered the book with Yugo jokes, but he researched his subject and gave us a detailed look into the marketing of this 80s ikon to simple, basic transportation and to the ability of one man, Malcolm Bricklin, to spend his life importing some of the wort cars in history, the Yugo being only one of them. It was also a short history of Yugoslavia in the bargin. the narration was good, with Synnestved doing very well with the pronunciation of all the names that appear to roll off his tong but would get most of us tong tied.
The only thing I would fault about this book was that it was a bit to detailed at times, siting over and over the cost of various cars down to the penny. But all in all I was sorry to come to the end of the book and that makes for a good listen.
Like the unabridged Les Miserables, the unabridged version of The Yugo contains long, detailed passages of historical exposition. Such things are much easier to read (and skim) in print than to painstakingly listen to, word for word. As a casual listener -- not a business student, car buff or history buff -- I would have found a significantly condensed, more action-packed "director's cut" SO much more enjoyable. I often wondered if we'd EVER return to the "main story," and there were extended periods when the listening bordered on painful. Honestly, overall, I regret this purchase. The narration, however, was nicely done, and the joke at the beginning of each chapter were a saving grace.