I am a glutton for knowledge, especially regarding knowledge of myself.
One of the most important books you can read explaining the paradigm change currently taking place due to the Internet Economy. The information in this book is something every company can benefit and learn from. It explains how companies like Amazon can do what they do and still turn a profit, and how you can position your company to do the same.
Yes, it deserves revisiting, due to the vast amount of information delivered
It is very good for understanding the economical model behind new companies such as Google, Facebook and Amazon, and thus rewiring your brain to replicate this kind of success.
It is a good complement for Wikinomics and In the Plex
The errors and abuses we have done applying the Pareto Model and the explanation of the new model (Long Tale)
The possibility technologies opens to minorities, evolving from hit parades to niche markets.
The audio version is convenient to listen to.
Free by Chris Anderson
Clear, concise, and easy to listen to.
This is the future and the future is now. The Long Tail puts it all in to perspective for business, small business and especially online business. Forget about the old rules of big hits and dumping inventory that doesn't turn 20 times a quarter. I also love the cultural observations. It's all in this book.
I am absolutely impressed by Chris genius point of view of the future of retailing. The book is nicely structured; the author provides different applications of the theory, which bridged theory and reality.
This book puts to rest the 4 years of marketing I studied in college. BUT, it brings my understanding of effective marketing into the 21st century. A great read, and well-narrarated!
I thought I knew a lot about "the long tail". My horizont just got mindblowingly wider. Makes you look at business in a totally new way - even if you are in the offline world.
I downloaded (for free, of course) & listened to FREE: A Radical New Price first & then bought this book. Proof that Chris's point of view on the new pricing model is right on! Long tail has some great insights on the entertainment & artistic businesses.
Excellent book on how the internet fundamentally changes economics. Great insight and solid narration. I had minor quibbles - having worked in the music industry and spent time looking at BigChampagne, I disagree with the implication that the hits have given way to a mass wave of indie bands - but overall it's very insightful. Would purchase again.