"A must for understanding the new economy"
Although I rated with 5 stars this book, one must keep in mind that its main focus is on digital market. Though Amazon is mentioned a number of times, I would like to have heard more about smaller companies and the more traditional merchandise-commerce, through the Internet.
"A revolutionary change in business models."
One of the most important books you can read explaining the paradigm change currently taking place due to the Internet Economy. The information in this book is something every company can benefit and learn from. It explains how companies like Amazon can do what they do and still turn a profit, and how you can position your company to do the same.
"One of the most enlightening books I've ever read"
Yes, it deserves revisiting, due to the vast amount of information delivered
Content
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Amazon's start
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"Rewiring your brain for the Net Economy"
It is very good for understanding the economical model behind new companies such as Google, Facebook and Amazon, and thus rewiring your brain to replicate this kind of success.
It is a good complement for Wikinomics and In the Plex
The errors and abuses we have done applying the Pareto Model and the explanation of the new model (Long Tale)
The possibility technologies opens to minorities, evolving from hit parades to niche markets.
"Less is More with the Long Tail"
The audio version is convenient to listen to.
Free by Chris Anderson
Clear, concise, and easy to listen to.
"the long tail"
This book was an absolute waste. What was said in the book could have been said in 3 paragraphs. Basically, it is about niche marketing. So how do you stretch a narrow topic like that over 8 hours?? I am not sticking around to find out..
"Brilliant Book!"
This is the future and the future is now. The Long Tail puts it all in to perspective for business, small business and especially online business. Forget about the old rules of big hits and dumping inventory that doesn't turn 20 times a quarter. I also love the cultural observations. It's all in this book.
"Must read! The future of retail!"
I am absolutely impressed by Chris genius point of view of the future of retailing. The book is nicely structured; the author provides different applications of the theory, which bridged theory and reality.
"Excellent ground-breaking book"
This book puts to rest the 4 years of marketing I studied in college. BUT, it brings my understanding of effective marketing into the 21st century. A great read, and well-narrarated!
"Very good, but needs an update"
A very interesting audiobook with just one flaw - because it largely draws upon technology and related businesses for its subject matter, it is already slightly dated. This is one of those books that would benefit from an update, not because anything in it is necessarily wrong, but because things in this sphere just move so quickly. For example, MySpace, which is mentioned excitedly in the book, is now a dying website...