There is one simple but powerful point to this book. The long tail of products, in a statistical distribution, can equal or exceed the area under the curve. This means companies with very low holding and distribution costs, say for example Apple's iTunes, make as much money from the group of out of circulation songs, as they do in selling hits. The 'hits' model is historically all companies could focus on given physical carrying costs. This change vastly expanded the market for niche products, opened up new distribution models (Amazon, eBay, NetFlix, etc.) and changed consumer behavior and demand.
Although I rated with 5 stars this book, one must keep in mind that its main focus is on digital market. Though Amazon is mentioned a number of times, I would like to have heard more about smaller companies and the more traditional merchandise-commerce, through the Internet.
I am a glutton for knowledge, especially regarding knowledge of myself.
One of the most important books you can read explaining the paradigm change currently taking place due to the Internet Economy. The information in this book is something every company can benefit and learn from. It explains how companies like Amazon can do what they do and still turn a profit, and how you can position your company to do the same.
Yes, it deserves revisiting, due to the vast amount of information delivered
It is very good for understanding the economical model behind new companies such as Google, Facebook and Amazon, and thus rewiring your brain to replicate this kind of success.
It is a good complement for Wikinomics and In the Plex
The errors and abuses we have done applying the Pareto Model and the explanation of the new model (Long Tale)
The possibility technologies opens to minorities, evolving from hit parades to niche markets.
The audio version is convenient to listen to.
Free by Chris Anderson
Clear, concise, and easy to listen to.
This book was an absolute waste. What was said in the book could have been said in 3 paragraphs. Basically, it is about niche marketing. So how do you stretch a narrow topic like that over 8 hours?? I am not sticking around to find out..
This is the future and the future is now. The Long Tail puts it all in to perspective for business, small business and especially online business. Forget about the old rules of big hits and dumping inventory that doesn't turn 20 times a quarter. I also love the cultural observations. It's all in this book.
I am absolutely impressed by Chris genius point of view of the future of retailing. The book is nicely structured; the author provides different applications of the theory, which bridged theory and reality.
This book puts to rest the 4 years of marketing I studied in college. BUT, it brings my understanding of effective marketing into the 21st century. A great read, and well-narrarated!