As a consumer, I've been delighted with the recent explosion of choices. As a retailer, I've been struggling to take advantage of new technologies to satisfy an expanded internet market.
This book puts the changing business climate into a historical and conceptual perspective that makes sense. They never taught us this in college in the 80's, but today they'd better teach it to business students, because success and survival in today's marketplace requires an understanding of the process described in this book.
Some people understand some of these mechanisms intuitively or hazily, based on their own observations and that may be enough, but seeing the whole concept outlined so clearly, with so many examples is enlightening and inspiring.
I've almost finished listening to this book; I think I'm saving it so it doesn't end. It's been revealing and meaningful, well put-together, well narrated, and empowering to those of us at the really thin end of the long tail.
One of it's messages, about the importance of our ability to filter, to search, and to use peer recommendations to find related and relevant content, has changed the way I evaluate web sites (including this one) and led me to post this review.
I really enjoyed the thorough explanation and analysis of this book. Chris does a great job of breaking down the long tail and how it's a very viable market for large and small businesses alike. As a small business owner myself, it's encouraging to know that you don't have to do what the big boys do to grow your business and provide a service that your clients enjoy.
Though the subject matter is interesting, and the observations made insightful, the fact that the edition performed for Audible has not been updated since written in 2006 makes this audiobook almost unlistenable. Think about how much has changed regarding the internet since LAST YEAR, let alone almost a decade. Constant references are made to things like MySpace, Paris Hilton, Sidekick Phones and Yahoo Radio. I felt like I was reading a history textbook from the 1950's.
No mention of Twitter, no mention of Facebook, no mention of e-books, (though Borders is mentioned several times...) NO MENTION OF THE IPHONE SINCE IT HADN'T COME OUT YET. It's difficult to concentrate on something on a book that makes thrilling revelations like "Soon companies like Netflix may make thousands of titles from their DVD library available for immediate digital delivery".
I'm ever so slightly paraphrasing the sentence above, (I didn't have time to go back and transcribe the actual line) but I assure you it's pretty damned close to the literal line in the performance. Worth listening to, but just be aware that you're going to be doing a lot of groaning and eye-rolling if you haven't been living under a digital rock for the last 8 years or so.
yes, so much insights to understand where we are and how much to do in Digital transformation space across many industries
understanding of the mechanics of the Long tail through music and book digital transformation,
no 1st time
The new power of the sliced world
Former Marine 4321, former State Department public diplomacy officer. Current USAF Public Affairs Specialist
So much of the world has gone long tail, but in my opinion, not enough of it. Because shelf space is always finite, there's a limit to what I can get a my local brick and mortar store. For example, yesterday, my husband and I wanted something to float on to go to Guadalupe River State Park in Texas. First, we looked on the Internet and we saw a lot of options, including a two-person river tube set, connected with a cool chest between the two seats.
However, we wanted something to use immediately as we were on our way to the park 45 minutes from our house, so we dropped by the local Walmart. They didn't have exactly what we were looking for. We settled for an inflatable raft, which served the purpose of letting us both lounge together while floating down the slow moving river.
I LOVE the fact that most distributors have gone to the long tail business model adding a range of distinct items to their online sales options. I can understand why everything isn't available in my local store, but I like having the option to buy it -- when I REALLY want it-- from online where shelf space isn't a factor and, in some cases, where the distributor doesn't even have it on the shelf, or better -- Print on Demand books, T-shirts, etc., where it doesn't even exist until I order it.
The world is changing in great ways. Now, if DVD sellers, poster sellers and others could just get on the bandwagon. I want to be able to order a movie with the exact subtitles and alternative dubbed languages that I want. Or even the exact set of special additional items I want. Like ala carte movie buying.
Advertising and Online Marketing
I enjoy a new perspective of online market, based on niches and focusing on special characteristic of being digital and also having a long tail to play in online businesses.
Actually focused on the long tail of online business is unique book, at least for myself.
I like it exactly how it is. Enjoying his uniqueness.
Of course, i had some insights and i find some particularly parts very useful for myself.
You need to read this. I find it useful.
This book feels like it was written for old baby boomers, people who buy domain names from GoDaddy using Dell computers running McAfee--with an expired subscription. There is no information here that is not totally obvious to anyone who has payed any attention in the past decade; the author talks about the Internet as if it is this brand new thing you've never hear of before. I can imagine that the book could have been better, but the tone and style of the narrator made this extremely irritating. Even the most basic, obvious statements spoken are stressed as if they are deep insights.
Whenever I listen to an audiobook I keep a pad and pen next to me so I can write down any insights or quotes I want to remember. This is the first time I haven't had a single thing to write down. It's also pretty long at 8 hours.
The title of this book and the explanation of the term in the first few minutes is the best part of the book, the rest should be called "The Internet Changed Things". Granted, the book is already several years old, but even in 2006 I think The Long Tail would have been old news.