I've almost finished listening to this book; I think I'm saving it so it doesn't end. It's been revealing and meaningful, well put-together, well narrated, and empowering to those of us at the really thin end of the long tail.
One of it's messages, about the importance of our ability to filter, to search, and to use peer recommendations to find related and relevant content, has changed the way I evaluate web sites (including this one) and led me to post this review.
yes, so much insights to understand where we are and how much to do in Digital transformation space across many industries
understanding of the mechanics of the Long tail through music and book digital transformation,
no 1st time
The new power of the sliced world
USMC journalist, turned Embassy FSO, now USAF Web Chief
So much of the world has gone long tail, but in my opinion, not enough of it. Because shelf space is always finite, there's a limit to what I can get a my local brick and mortar store. For example, yesterday, my husband and I wanted something to float on to go to Guadalupe River State Park in Texas. First, we looked on the Internet and we saw a lot of options, including a two-person river tube set, connected with a cool chest between the two seats.
However, we wanted something to use immediately as we were on our way to the park 45 minutes from our house, so we dropped by the local Walmart. They didn't have exactly what we were looking for. We settled for an inflatable raft, which served the purpose of letting us both lounge together while floating down the slow moving river.
I LOVE the fact that most distributors have gone to the long tail business model adding a range of distinct items to their online sales options. I can understand why everything isn't available in my local store, but I like having the option to buy it -- when I REALLY want it-- from online where shelf space isn't a factor and, in some cases, where the distributor doesn't even have it on the shelf, or better -- Print on Demand books, T-shirts, etc., where it doesn't even exist until I order it.
The world is changing in great ways. Now, if DVD sellers, poster sellers and others could just get on the bandwagon. I want to be able to order a movie with the exact subtitles and alternative dubbed languages that I want. Or even the exact set of special additional items I want. Like ala carte movie buying.
Advertising and Online Marketing
I enjoy a new perspective of online market, based on niches and focusing on special characteristic of being digital and also having a long tail to play in online businesses.
Actually focused on the long tail of online business is unique book, at least for myself.
I like it exactly how it is. Enjoying his uniqueness.
Of course, i had some insights and i find some particularly parts very useful for myself.
You need to read this. I find it useful.
This book feels like it was written for old baby boomers, people who buy domain names from GoDaddy using Dell computers running McAfee--with an expired subscription. There is no information here that is not totally obvious to anyone who has payed any attention in the past decade; the author talks about the Internet as if it is this brand new thing you've never hear of before. I can imagine that the book could have been better, but the tone and style of the narrator made this extremely irritating. Even the most basic, obvious statements spoken are stressed as if they are deep insights.
Whenever I listen to an audiobook I keep a pad and pen next to me so I can write down any insights or quotes I want to remember. This is the first time I haven't had a single thing to write down. It's also pretty long at 8 hours.
The title of this book and the explanation of the term in the first few minutes is the best part of the book, the rest should be called "The Internet Changed Things". Granted, the book is already several years old, but even in 2006 I think The Long Tail would have been old news.
I loved listening to The Long Tail. It was truly insightful and inspirational; Chris Anderson has shown us a brave new world of economics and business.
The Long Tail provides a solid foundation about how the world of business is changing. Chris Anderson provides real-world examples of the challenges and benefits of adapting a long tail strategy.
If you are a business owner or work in the field of marketing, listening to this book will beneficial.
I enjoy, epic and modern fantasy, science fiction, business, historical mystery, and technology books. Fav. series: Game of Thrones, Vampire Earth, Dresden, Iron Druid, Falco mysteries, Chris Anderson titles, Peaceful Warrior, and the Way of Kings (and more, of course;)
Chris Anderson writes interesting business books that are entertaining and informative. They are easy to follow but not overly basic or simplified - an excellent writing style that is very engaging. His other book "Free" is also very good!