Loved it, you have to be very open to change these days, or you end up being left behind. Blue Ocean provides a valuable framework in which to do this. Narrator was clear and concise.
The audiobook repeats itself. It ends on chapter 6 or 7 on the audio and the appendix start. After that it repeats the same chapters.
It's outside of the box thinking and taking the direction that makes your own market is a strategy that has value.
Great concept and it seems apparent looking at it after reading the book. Looking at market strategy as blue water, clear, fun and wide open as compared to a red ocean which is shark infested, bloody from competition is compelling.
I hate to be the dissenting voice, but I had a hard time finishing this book. I think the ideas are sound. I like the concepts and the business relations to those marketing concepts are fantastic. The book itself was poorly edited. I found it to be very repetitive. It read like the chapters 7, 8 and 9 were added for no purpose but to make the book longer. I guess that the publisher felt the book wasn’t worth the price based on content, so the pumped up the volume of material.
Reading the first half of the book is more than enough. All of the important ideas are presented in this half and you will get all of the value out of the book with this material.
There appear to be two versions floating around with two different narrators, which may account for the mixed narrator reviews. I listened to the book all the way through and thought the narration was good. After the end, however, the initial chapters started to repeat with an absolutely horrible narrator who did, indeed, sound almost computer generated. I suspect that the initial version of the audiobook may have featured this narrator and it was re-recorded with a new narrator and re-released. Either way, the version I have sounds fine and the content is excellent.
this book, while focuses on blue oceans in a business setting, can be applied to almost any aspect of one's life. it gives a lot of interesting ideas on how one can think outside the box. really good "read"
no one would enjoy listening to this book
its a great story to read, but it comes across very poorly in audio
material doesnt lend itself to the medium
the material in the written word works very well; buy the book and READ it
Highly recommended, non only in the first part dealing with the formulation of a BOS, but also in the second part, which deals with the execution of a disruptive strategy