Great concept and it seems apparent looking at it after reading the book. Looking at market strategy as blue water, clear, fun and wide open as compared to a red ocean which is shark infested, bloody from competition is compelling.
I hate to be the dissenting voice, but I had a hard time finishing this book. I think the ideas are sound. I like the concepts and the business relations to those marketing concepts are fantastic. The book itself was poorly edited. I found it to be very repetitive. It read like the chapters 7, 8 and 9 were added for no purpose but to make the book longer. I guess that the publisher felt the book wasn’t worth the price based on content, so the pumped up the volume of material.
Reading the first half of the book is more than enough. All of the important ideas are presented in this half and you will get all of the value out of the book with this material.
There appear to be two versions floating around with two different narrators, which may account for the mixed narrator reviews. I listened to the book all the way through and thought the narration was good. After the end, however, the initial chapters started to repeat with an absolutely horrible narrator who did, indeed, sound almost computer generated. I suspect that the initial version of the audiobook may have featured this narrator and it was re-recorded with a new narrator and re-released. Either way, the version I have sounds fine and the content is excellent.
this book, while focuses on blue oceans in a business setting, can be applied to almost any aspect of one's life. it gives a lot of interesting ideas on how one can think outside the box. really good "read"
no one would enjoy listening to this book
its a great story to read, but it comes across very poorly in audio
material doesnt lend itself to the medium
the material in the written word works very well; buy the book and READ it
Highly recommended, non only in the first part dealing with the formulation of a BOS, but also in the second part, which deals with the execution of a disruptive strategy
I would listen to this again. Blue Ocean Strategy encourages thinking outside the box when approaching business problems. Required reading!!
They guy is just brutal. Sounded like a much stiffer version of George Takei.
I gave the "story" 4 out of 5 stars, but I wouldn't be surprised if I'd have liked it even more if it weren't for this awful narrator.
I haven't even finished the book yet, because this guy just puts me to sleep and/or bugs me a ton.
Meanwhile, all my friends who read this book the traditional way LOVED it, and I'm on the outside looking in, partially pretending to know why.
Yes, good for someone wanting to get out of the building something a little cheaper and to focus on untapped market segments.
rethink competitive strategy
The tools and techniques discussed in the book are not accessible via audio. I would like an opportunity to purchase the eBook as a follow on. Please look at building this in to your business model. It can't be that hard to cross platform...
yes, good for upcoming MBA's
the book assumes that all marketing managers are super stars, and there is no serendipity involved, some of the examples were very good and right to the point,