Not with this narrator
I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator
I simply couldn't listen beyond 2 hrs
I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.
The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.
This book is a the first book that introduced the new market strategy. The book is old but it is worth reading (listening) I really appreciate the first part from the book. I don't like the second half. I was struggling listening to it. Still the book is worth listening to. I really don't like the narrator voice.
Allow me to summarize the book for you: Every good business idea that has happened in the last 150 years is a "blue ocean" idea.
There. You've read it. Now move on.
Theodore Roosevelt's "The Man in the Arena" & Raise High the Roof Beam Carpenters: Po Lo's account of the dun-colored mare @deadgametheory
In 1980 the valuations of Sears versus Walmart were surprising. Sam Walton chose to compete in somewhat rural areas that weren't as expensive, and from there Walmart was very financially successful and came to be able to compete in competitive areas (suburban and urban areas). Walmart's success with a type of "Blue Ocean Strategy"was very fruitful.
This is not fiction this is non-fiction and reality wins the day.
Interesting way to look at strategic options
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
the fundamental concept of blue ocean strategy is a great one. Important for every business, but it is not new. Jack Trout has been writing about differentiation, guerrilla nd flanking strategies for decades, I found his books to be more complete and useful.
As a student of business, marketing and strategy I had high expectations for this book. It had been on my list for years. I am sorry to say I am disappointed.
I expected more depth, more actionable steps and better examples. Many of the examples, fundamental to the core idea of the book, are not historically accurate. Let's look at an obvious one:
Apple was not the first company to offer a personal computer with integrated monitor and keyboard. The Commodore PET was. Commodore was a very successful company for many years, ahead of Apple in technology and innovations. Commodore had a multitasking, full color, multimedia, computer with advanced graphics many years before the Mac had any of these capabilities.
This is not a trivial point. Commodore created the blue ocean. Apple went into that ocean, and competed directly with Commodore, in the same ocean, and won. The reason Apple was successful was not because of the blue ocean but because of other aspects of its strategy and its execution.
My suggestion is to read a summary of Blue Ocean and move on to another book.
It's just OK. Not much left. Simply emphasized that we need to find a niche market and protect it. That's all. The only thing new is to use the new term "blue ocean" instead of "niche market"
It's not a fiction book. Why did you ask this question? Nobody will make this into a movie.