One of the best
The book has case studies and all of them are very enlightening
Learn how to make your competition irrelevant
Not with this narrator
I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator
I simply couldn't listen beyond 2 hrs
I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.
The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.
Forget about all you know about marketing, all you need is a paradigm shift! This was it for me, creating a new ocean opens the doors to market based on why I do business instead on how to do it or who I need to reach out to.
The chapter doesn't start when it says it will on the Audible chapter page. Its all mixed up and makes it really frustrating and annoying to follow. Esp for me because i read it chapter by chapter for school.
Ingeniero en Sistemas, fanático del cómputo en la nube. Entusiasta y positivo. Padre, esposo, hijo, hermano y, espero algún día, autor.
Mucho se dice innovación, sin embargo en este libro se presenta un modelo medible y repetible (no sólo historias inspiradoras) para crear océanos azules que hagan irrelevante a la competencia. Sin duda este libro es aplicable a todas las áreas de una empresa.
Me gustó mucho su enfoque hacia la gestión del cambio y el liderazgo, ya que traer ideas innovadoras siempre pondrá en jaque la zona de confort de las organizaciones. Todo líder a todo nivel debería, al menos, tener en cuenta este enfoque de gestión del cambio.
the author cites many supplemental references that are contained in the book; it makes it difficult to obtain the whole experience simply through the audio book.