Very insightful.A new way of looking at innovation. I recommend this book to any company executive in search of growth strategies in a competitive market space.
Heard about this book for many years. Finally I read it, and found it far better and much more attuned to what I worked with than expected. Far more practical and usable than expected, while still delivering a sharply intellectual description.
This book should be read by everyone serious about their business.. I cannot believe I lived this many years without having read it. Do your family a favor and absorb this knowledge.
The material covered in this book is important and helpful in growth strategy. However, most of the overall concept is covered in the first section of the book. After that the book becomes so monotonous. The detail is very specific. For the business analyst or post grad student this would be great reference material. Reading the book cover to cover is painful. The narrator does a good job, considering the material.
Loved it, you have to be very open to change these days, or you end up being left behind. Blue Ocean provides a valuable framework in which to do this. Narrator was clear and concise.
The audiobook repeats itself. It ends on chapter 6 or 7 on the audio and the appendix start. After that it repeats the same chapters.
It's outside of the box thinking and taking the direction that makes your own market is a strategy that has value.
Great concept and it seems apparent looking at it after reading the book. Looking at market strategy as blue water, clear, fun and wide open as compared to a red ocean which is shark infested, bloody from competition is compelling.
I hate to be the dissenting voice, but I had a hard time finishing this book. I think the ideas are sound. I like the concepts and the business relations to those marketing concepts are fantastic. The book itself was poorly edited. I found it to be very repetitive. It read like the chapters 7, 8 and 9 were added for no purpose but to make the book longer. I guess that the publisher felt the book wasn’t worth the price based on content, so the pumped up the volume of material.
Reading the first half of the book is more than enough. All of the important ideas are presented in this half and you will get all of the value out of the book with this material.