There appear to be two versions floating around with two different narrators, which may account for the mixed narrator reviews. I listened to the book all the way through and thought the narration was good. After the end, however, the initial chapters started to repeat with an absolutely horrible narrator who did, indeed, sound almost computer generated. I suspect that the initial version of the audiobook may have featured this narrator and it was re-recorded with a new narrator and re-released. Either way, the version I have sounds fine and the content is excellent.
this book, while focuses on blue oceans in a business setting, can be applied to almost any aspect of one's life. it gives a lot of interesting ideas on how one can think outside the box. really good "read"
no one would enjoy listening to this book
its a great story to read, but it comes across very poorly in audio
material doesnt lend itself to the medium
the material in the written word works very well; buy the book and READ it
Highly recommended, non only in the first part dealing with the formulation of a BOS, but also in the second part, which deals with the execution of a disruptive strategy
I would listen to this again. Blue Ocean Strategy encourages thinking outside the box when approaching business problems. Required reading!!
They guy is just brutal. Sounded like a much stiffer version of George Takei.
I gave the "story" 4 out of 5 stars, but I wouldn't be surprised if I'd have liked it even more if it weren't for this awful narrator.
I haven't even finished the book yet, because this guy just puts me to sleep and/or bugs me a ton.
Meanwhile, all my friends who read this book the traditional way LOVED it, and I'm on the outside looking in, partially pretending to know why.
Yes, good for someone wanting to get out of the building something a little cheaper and to focus on untapped market segments.
rethink competitive strategy
The tools and techniques discussed in the book are not accessible via audio. I would like an opportunity to purchase the eBook as a follow on. Please look at building this in to your business model. It can't be that hard to cross platform...
yes, good for upcoming MBA's
the book assumes that all marketing managers are super stars, and there is no serendipity involved, some of the examples were very good and right to the point,
“Logic will get you from A to B. Imagination will take you everywhere.” - Albert Einstein
This is the kind of book where you would better pause and reflect, go back and reread something, look at a graph while you read and jump back and fourth. For me it is a great book when read but not so useful as a listen.