yes, good for upcoming MBA's
the book assumes that all marketing managers are super stars, and there is no serendipity involved, some of the examples were very good and right to the point,
“Logic will get you from A to B. Imagination will take you everywhere.” - Albert Einstein
This is the kind of book where you would better pause and reflect, go back and reread something, look at a graph while you read and jump back and fourth. For me it is a great book when read but not so useful as a listen.
This book challenges the established competition-based view of business strategy, suggesting that there is an alternative to the cutthroat competition in which businesses regularly engage today. Offering more than just a critique of traditional strategic analysis, the authors provide poignant examples of how their value-based "blue ocean strategy" can be utilized to great effect and build upon these examples to present their analysis framework. All in all, the authors provide well-founded criticisms of competition-based strategy, compelling arguments for how and why their value-based strategy is superior, and a framework that enables a reader to apply their philosophy.
The only issue I have with this book is a result of the nature of the audiobook format, not the book's contents: When listening to the book, the loss of the visual component (charts and diagrams) definitely has a negative impact on the comprehensibility of the material. The book's message still comes through "loud-and-clear" without visual aids, but said aids would certainly strengthen and fortify the presentation.
One of the best
The book has case studies and all of them are very enlightening
Learn how to make your competition irrelevant
Addicted to audible. One the best things that happened to me
This is out of the box book for managers struggling with day to day work routine and forgetting to focus on the big picture. The idea of the book is very creative and explains the management main pillars of creating, drafting and executing a company's vision and strategy, yet the book was able to put forward all these ideas in a reasonably straight forward language.
A must for businessmen and middle tier managers.
The content is excellent. The narrator puts you to sleep, even with compelling content. This book would have been much better served with a personality behind the reading.
I love this book because it makes you think and think differently about the direction of your business. The authors lay out some great examples of me-too businesses and blue ocean businesses that capture your imagination and help you plan for the future. It's a must read for business owners.
This is the best book on strategy, clearly explaining the process that an organization needs to follow while debunking the myths of previous strategies that were showed in previous bestsellers but have stopped working since then. Must read book.
I would deeply like to thank the writers of this book, great concepts, practicle frameworks, reletive examples from real life business and situations, along with carefully studied research analysis.
I completly recommend anyone who wants to understand how to become unique in his/her business and ideas to listen or read this book. In addition, the Narrator as usual, made this book an enjoying and interesting session.