Highly recommended, non only in the first part dealing with the formulation of a BOS, but also in the second part, which deals with the execution of a disruptive strategy
I would listen to this again. Blue Ocean Strategy encourages thinking outside the box when approaching business problems. Required reading!!
They guy is just brutal. Sounded like a much stiffer version of George Takei.
I gave the "story" 4 out of 5 stars, but I wouldn't be surprised if I'd have liked it even more if it weren't for this awful narrator.
I haven't even finished the book yet, because this guy just puts me to sleep and/or bugs me a ton.
Meanwhile, all my friends who read this book the traditional way LOVED it, and I'm on the outside looking in, partially pretending to know why.
Yes, good for someone wanting to get out of the building something a little cheaper and to focus on untapped market segments.
rethink competitive strategy
The tools and techniques discussed in the book are not accessible via audio. I would like an opportunity to purchase the eBook as a follow on. Please look at building this in to your business model. It can't be that hard to cross platform...
yes, good for upcoming MBA's
the book assumes that all marketing managers are super stars, and there is no serendipity involved, some of the examples were very good and right to the point,
“Logic will get you from A to B. Imagination will take you everywhere.” - Albert Einstein
This is the kind of book where you would better pause and reflect, go back and reread something, look at a graph while you read and jump back and fourth. For me it is a great book when read but not so useful as a listen.
This book challenges the established competition-based view of business strategy, suggesting that there is an alternative to the cutthroat competition in which businesses regularly engage today. Offering more than just a critique of traditional strategic analysis, the authors provide poignant examples of how their value-based "blue ocean strategy" can be utilized to great effect and build upon these examples to present their analysis framework. All in all, the authors provide well-founded criticisms of competition-based strategy, compelling arguments for how and why their value-based strategy is superior, and a framework that enables a reader to apply their philosophy.
The only issue I have with this book is a result of the nature of the audiobook format, not the book's contents: When listening to the book, the loss of the visual component (charts and diagrams) definitely has a negative impact on the comprehensibility of the material. The book's message still comes through "loud-and-clear" without visual aids, but said aids would certainly strengthen and fortify the presentation.
One of the best
The book has case studies and all of them are very enlightening
Learn how to make your competition irrelevant
Addicted to audible. One the best things that happened to me
This is out of the box book for managers struggling with day to day work routine and forgetting to focus on the big picture. The idea of the book is very creative and explains the management main pillars of creating, drafting and executing a company's vision and strategy, yet the book was able to put forward all these ideas in a reasonably straight forward language.
A must for businessmen and middle tier managers.