A solid introduction to the world of internet marketing. A little out of-date already, but the fundamentals presented here are very useful. Makes a great starting point for a business looking to start utilizing the various marketing channels on the internet, such as blogs, social media and search engine ranking.
"I'm passionately interested in the topic, which always helps. But I typically avoid books by so called "social media experts." Generally they really have very little to say, certainly not "a book's worth." Plus, the subject is widely covered in blogs, a handful of which are really quite good.
But I was looking for the equivalent of "Inbound Marketing for Dummies" for a colleague (who, I should add, is anything but a dummy). You know, a survey of the whole subject with enough beef to make it worthwhile. Well written, to the point, etc.
And I've been following these guys for several years and love their blogs, Hubspot.tv, free tools, etc. etc. Anyway, maybe it's because I've gotten so much value from all their free stuff that I finally decided to actually pay for something. OK, so it only cost me 1 credit on my Audible.com account, but I feel better that I've paid back s-o-m-e-t-h-i-n-g : )
Anyway, back to the point. I told you what I was looking for. This book delivers. In spades. What Seth Godin might call remarkable. I say buy it.
Once I saw how remarkable it is, I actually bought another copy for my colleague (cha-ching, Hub Spotters, if that's what you call yourselves). And, she loved it. I'm sure we'll both be recommending it to lot's more people who'll buy it. And so on, and so on. Oh wait, now I really get it. Inbound Marketing. It works.
I liked this book. The content was relevant and complimented another audio book I listened to called The Digital Handshake. The topics herein feature the more technical aspects of Social Media and SEO in a context applicable to Marketing and Sales Leads generations. Specifically, the material includes insight as to how Google works, using SM to boost your search engine ranking, and how to optimize your web site for Search Engines.
Google Adwords and traditional Marketing models are expensive. Dharmesh shows how to use web strategies to get a better ROI for your inbound Marketing.
I wish more VPs, Directors and Marketing Managers listened to this audio book to understand the benefits of a web inbound marketing program. As Dell has demonstrated the revenue benefits of these initiatives, it is time to increase the profile of the Inbound Web Marketers from a trial junior role to one of a more Experienced Marketing Manager's position.
This book quite useful for driving home 1 point: if you want to succeed at inbound marketing, just be popular.
People are getting sick and tired of spam and traditional advertising: that won't make you popular.
However, if you're "DARC" people will follow you. Thus you are: a "Digital" citizen so you are subscribed to all the social networks (facebook, twitter, etc.); "Analytical" and thus use internet tools to track your popularity; someone with "Reach" and thus references to you and your content are splashed all over the net (social networks, top search engine results position, etc); associated with remarkable "Content" (web pages, etc.) worth consuming. Thus you are POPULAR.
As a web designer and technical advisor to many of my clients, this book is an invaluable resource for me. The company also "eats its own dog food" by publishing rich content to supplement and extend the books material. Excellent resource.
The book is a good book, and I really did genuinely learn a lot from it, but the author completely ignores the fact that there is still a thriving world outside the internet and there are still people out there without internet connectivity. He also completely dismisses the value of all non internet media. While the returns from non internet media have diminished drastically compared to how they used to be, they still have massive reach and potential. I still do give this book 4 stars because the advice it does give about marketing on the internet has proved valuable and useful to me, although my good old printed media marketing has had far stronger impact to date, having a magazine write a 3 page positive review of your service, has a very strong impact and adds lots of credibility to your business. Much more so than my blog which has a grand total of 6 comments so far! Besides, in the region where I live, the bulk of people in the age group where they could be my potential customers find social media sites as trivial and more suited for youngsters (as can be proven by the typical member demographics in these sites when you look for members from my country).