This is quite simply the most practical guide/blueprint for business owners who want to implement social media marketing. I find that it spells out precisely the what, why and how of social media for decision makers and implementers. There are better books that describe and expand upon the changes the web is having on businesses (e.g. Starfish and the Spider, Free, The Long Tail, Microtrends, The New Rules of Marketing and PR) but none of them give the action steps and methods this book layouts and describes for its reader. Now it is time to check out the Hubspot.com blog and online tools and see if they live up to what the authors promise.
There is so much valuable advice in this book. I came out of it with motivation and a concrete laundry list of things to do. I loved this book!
For starters, I don't know either of these two authors, and I have no relationship with either of them, business or otherwise. I'm a frustrated web marketer who's bought and read nearly a dozen e-books on Internet marketing in recent months, along with a few here on Audible. Every one has something to add to the mix, but all of them in my view, fall short of this book. Maybe it's just where I am in my own journey re. inbound marketing, but it's like none of the pieces fit for me until now. Don't expect get-rich-quick from this book. Expect instead to hear honest advice spoken from knowledgable and trusted friends who really do want you to succeed. There's almost no selling at all, which is remarkable from professional marketers, and is definitely NOT the norm for most of the books in this genre here. Every page is packed with engaging content though, which is exactly what they're telling us to do on our websites. Create quality content rather than "interrupting" with email, popups, and everything else that the other books are telling us to do. It's too soon to know how things will turn out for me, but this is definitely my style of marketing. As of now I'm calling this the best fifteen dollars I've spent on any marketing book since Vance Packard's "The Hidden Persuaders" when in college in 1969. Thanks guys.
Gotta say that I had low expectations from this book. I had my site running for 1 year or so and I thought I know it all. This book proved me wrong. Do not hesitate to get it.
This book has perfectly structured, easy to understand and has the most update trends. I highly Recommend to entrprenuers for taking advantage of Internet Inbound Marketing.
I am a glutton for knowledge, especially regarding knowledge of myself.
It will change the way you market your products or services. If you want to understand why the Internet and social are so important to marketing, start by reading this book. Then move on to other books by Joel Comm, Seth Godin, and titles like Problogger and Crush it
I am 39 years old and I own 2 businesses. I am married to a wonderful husband and have no children. I love business, money and travel.
Cutting Edge Ideas
I listened to 'Built to Sell' and he did a great job on both.
It made me take action. I am now a Hubspot customer.
If you own a business and you are looking for a new way to market your business - PICK UP this audio book!
I needed to learn about online marketing quickly for a new business venture and this book gave me plenty of information to get started.
It's easy-to-understand and a quick listen. I finished it in 2 days.
Nothing so memorable, but a great book overall.
Not sure. Nothing so memorable after listening to this about a month ago, but it helped me professionally and I took great notes to help me going forward.
Old marketing is dead
A must have for every company on the Web.
At the end of each chapter, they summarized exactly what steps to take.
The explanations of google reader, Rss feeds and twitter.
It gave a very good summary of what someone needed to look at to hire a digital marketer and also gave advice to those looking into the field as to what they need to have and do. 3 hours day for the next 3 months and results will happen.
I would like the authors to supply a pdf file with the names of the websites they mentioned and also a written file of the end of chapter steps to take.